Founded by Louis Vuitton Malletier in 1854, Louis Vuitton is a French brand that sells luxury fashion goods. For decades, they primarily produced leather trunks, suitcases, bags, and purses for wealthy jet-setters. This changed when designer Marc Jacobs started working with Louis Vuitton to create ready-wear clothing in 1997. His input caused the brand’s popularity to skyrocket. Thus, the Louis Vuitton logo has become one of the most recognizable brands in the world. It’s a staple in the world of fashion.

This article will explain the origins of the iconic Louis Vuitton logo and show why it is still so popular in modern times.

Louis Vuitton Logo Design Elements

The main design feature of the official Louis Vuitton logo is the LV monogram. This is an italic, serif, capitalized L set slightly to the left and bottom of a serif, capitalized V. Beneath this logo are the words “Louis Vuitton.” They are so small that the entire phrase is just as wide as the rest of the Louis Vuitton logo’s monogram.

The “Louis Vuitton” portion is in a san serif, capitalized font. The text of the Louis Vuitton logo itself is black while the background is white. This color choice helps to convey a sense of elegance and simplicity.

Changes and Evolution

1. Shape

Over the course of Louis Vuitton logo history, it has technically remained the same. However, when Marc Jacobs radically modernized the brand, they began dropping the “Louis Vuitton” text from the bottom of the logo. Today, the company mostly uses versions of the logo that only feature the iconic LV monogram for advertising.

2. Color

The official Louis Vuitton logo color has always been black. However, when the company’s prints contain the logo, it tends to be a few different colors. The classic brown version of the logo has been on Louis Vuitton handbags for decades.

It looks very soft and elegant in the deep hues of the leather. Marc Jacobs introduced an updated version of the monogram that features the logo in a white, pink, blue, purple and yellow pattern after he took the helm at Louis Vuitton. This updated, colored version of the Louis Vuitton logo has proved to be very appealing to younger buyers.

3. Font

The font is the most recognizable part of the logo. It never changed. It is a hand-drawn typeface that was created specifically for the Louis Vuitton logo, inspired by many classic Roman fonts.

Influences/Inspiration

The Louis Vuitton logo was originally designed in 1896 by Georges Vuitton, who took over the family business after his father passed away. He chose to mark his products with his father’s initials because he wanted to pay tribute to the man who had originally founded the brand.

In addition, the decision to put the company’s logo all over their canvas and leather bags was an attempt to stop counterfeiting. The company was having difficulties because people kept selling random trunks and suitcases as premier Louis Vuitton creations. Louis Vuitton was one of the first designers to put monograms all over their bags, and other brands later mimicked this design choice as seen in the Gucci logo.

Trivia

The signature Louis Vuitton print originally intended to prevent people from counterfeiting the brand’s items. However, as time went by, Louis Vuitton became a huge status symbol. Counterfeiters started to focus on recreating the company’s signature print. In an ironic turn of events, the Louis Vuitton logo design and monogram are now one of the most highly counterfeited. The company now spends roughly half of its communications budget trying to stop people from counterfeiting their logo.

Conclusion

Due to its use in the company’s signature print, the Louis Vuitton logo is instantly recognizable. It logo may be old, but clever designers continue to rework the logo into new, modern prints. This brilliant combination of graphic design and brand awareness has helped the company to maintain their status. They continue to be the top producer of handbags and suitcases.

Guess was officially founded in 1981 by Georges, Maurice, and Armand Marciano. The group of brothers wanted to create unisex jeans that had bold styles and elegant designs. They also sell many other apparel and accessories items under the Guess trademark. Thanks to several successful ad campaigns, the Guess logo has become a major status symbol among shoppers. In this article, we will look over the history of the Guess logo. Keep reading to find out all about the inspiration behind the Guess logo.

Guess Logo Design Elements

Guess uses both a symbol and a wordmark for their logo. The Guess symbol is an inverted, red triangle. Each side is an equal length, and the point faces downward. Inside of this triangle, there is a question mark symbol that uses a smaller inverted triangle as the dot at the bottom of the triangle. The Guess wordmark is their brand name written in black, all-capital letters. A classic Roman font with elegant letters and understated serifs is used.

These two elements are sometimes combined to form a single logo, and the brand name is placed at the top of the triangle. However, the company frequently uses these two main elements as different logos. The Guess brand name logo is mostly used for advertising and web design, while the Guess triangle mostly shows up on clothing labels and decorative signs.

Changes and Evolution

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1. Shape

Guess’s original logo was an inverted triangle shape just like the current one, but it was far busier. In the interior of the logo, a question mark was centered at the bottom. Centered at the top was the word “Guess” in large letters and “U.S.A.” in smaller letters. On the left side of the question mark was the word “washed,” and “jeans” was situated on the right side of the question mark. At the bottom of the logo, the numbers “1201” and “1203” showed up.

2. Color

A bright red shade was used for the question mark and triangle outline in the first Guess logo, and black was used for all the text in the logo. When the company simplified their logo and removed all extra elements, they switched to a simple black on white color scheme. In some cases, the Guess logo is also shown in gold or silver to add a luxurious touch.

3. Font

The tiny print in the old Guess logo used a sans-serif design, while the brand name was a Times New Roman style font. Guess’ modern logo kept the Roman font and got rid of all the sans-serif fonts.

Influences/Inspiration

The Guess logo triangle has three sides to represent the three brothers who founded the brand. The question mark within the logo further emphasizes the mysterious nature of their brand. Guess began using their current logos more often than the original logo because they needed a more versatile and functional logo.

Consumers were tired of big logos on clothing, so Guess needed to remove details in order to make it easier to shrink the triangle into a little patch on a jeans pocket. The busy triangle symbol did not show up well on phone and computer screens, so the company used the text portion of the logo as their main online logo.

Trivia

• The Marciano brothers came up with the idea of calling their company “Guess” after they saw a McDonald’s billboard asking people to guess which restaurant had the largest burger.
• Guess’s logo has been the center of a bitter lawsuit in 1993. Georges Marciano had a falling out with his brothers, and he did not want them to keep using the family name.
• The numbers on the old logo were simply the suite numbers for the doors in one of the company’s first offices.
• It may technically be retired, but the old Guess logo still gets plenty of fame since the company uses it as a design element for their vintage designs.

Conclusion

Guess may no longer use their iconic triangle logo for most of their clothing and marketing, but they have retained the key elements from their design. This helps ensure brand continuity, while also creating an updated and versatile logo that has many uses. The simplicity of the modern Guess logo mimics the classic yet bold appearance of Guess designs.

Recommended Read: Levi’s Logo Design History and Evolution

Founded by Levi Strauss in 1853, Levi’s is credited with creating blue jeans. The company started out as simple gear for workers, but, eventually, their denim became a trendy item to own. In modern times, the Levi’s name is still associated with quality and durability, and jeans with the signature red Levi’s logo are still a status symbol. Our guide to the Levi’s logo will show you how the logo has changed over the years. We will examine the logo’s design to see how it has helped Levi’s market their product.

Levi’s Logo Design Elements

Levi’s uses a dark red logo shape with white text on it. The overall shape of the logo is somewhat like a rectangle, but the sides are slightly slanted, so that the top is wider than the bottom. Instead of being a straight line along the bottom, the line is two curves that meet in a point in the middle. Levi’s refers to this logo as the “batwing,” due to its similarity to the Batman logo.

The logo says “Levi’s” in a white, sans-serif font with contrasting thin and thick stroke weights. The E is a lowercase E, while the rest of the letters are capitalized. To make the logo look more uniform, each letter is exactly the same height. In the upper right hand corner of the logo is a white R surrounded by a circular line that is slightly cropped at the top.

Changes and Evolution

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1. Shape

Levi’s first logo had a very elaborate shape. It was a rectangle that included two men working with two horses. This logo included several banners and a lot of text talking about the brand’s founding date, patent location, riveting, city of origin, and other items. Eventually, Levi’s decided to simplify the logo down to a basic rectangle that just said “Levi’s vintage clothing” in the 1950s.

To add a little more visual interest to the logo, it was then shaped into the batwing design that is used in the modern logo. Levi’s briefly went back to a plain rectangle design that was vertical instead of horizontal. They finally returned to the batwing design in 2011.

2. Color

Levi’s first logo was just black on a white background, but when Levi’s started printing the logo as a tag on jeans, the elaborate horse design was changed to red on a brown background. Once the Levi’s logo was changed to a basic rectangle, the company decided to use red and white, because these colors showed up nicely on blue jeans. During the 1960s and 1970s, this color was a little more orangish due to color trends, but it turned back into a cool toned red by the 1980s.

3. Font

Levi’s logo fonts have also undergone many changes. The original logo used a script font, but it was later turned into a classic Roman font. In an effort to look trendier, a slanted, elongated art deco style font was used in the 1940s. By the 1970s, the logo had begun to use the custom sans-serif font with a lowercase E that is still in use today.

Influences/Inspiration

The batwing shape of the Levi’s logo is meant to mimic the back pocket shape on Levi’s jeans. These curved edges are a very smart graphic design decision, since they make a plain logo look a little more visually appealing. Levi’s decided to crop the edge of their trademark symbol as a throwback to how Levi’s tags were sewn on jeans decades ago. The method for sewing the logo tag on jeans often slightly cut off part of the trademark symbol, and, over time, this became an accepted part of the Levi’s style.

Trivia

• Antique jeans with a big E on the logo are much more expensive than newer ones with a little E on the logo.
• If founder Levi Strauss had not Americanized his name when he immigrated to the USA, the logo would say “Löb,” which was his Bavarian birth name.
• The logo only has the name of one partner in the original company because the other partner, Jacob Davis, did not have money for a patent.

Conclusion

Levi’s clever use of their logo as a branding device for jeans has made the red tag logo one of the most famous logos in the world. Almost every clothing manufacturer produces denim jeans now, but many people still prefer jeans with the red Levi’s logo affixed to a pocket. Despite some slight changes, the company’s logo remains recognizable due to its distinctive color.

Recommended Read: Tommy Hilfiger Logo Design History and Evolution

Roxy was founded in 1990 by Quicksilver, a popular sports company, at a time when surfing and skating were primarily seen as a masculine hobby. As one of the first surfing brands specifically designed for women, Roxy surprised everyone by becoming a successful and in-demand brand. Products with the signature Roxy logo are still a status symbol among women in surfing and skating communities. In this article, you can find out more about the fascinating history behind the Roxy logo.

Roxy Logo Design Elements

The overall shape of the Roxy logo looks like a symmetrical heart with the point at the bottom of the logo. On the outside line of the logo, the tips of the heart are flared out slightly to the side to give a triangular appearance. Inside of the outline is a more traditional heart shape. It is divided by a line, and there are two triangles facing each other in the middle.

Roxy has chosen to avoid using any specific color theme for their logo. It is typically just displayed as a black image on a transparent background. This clever decision allows the company to display their logo on a variety of clothes and equipment without clashing with other color schemes.

Changes and Evolution

1. Shape

Roxy’s heart-shaped logo has been in use since the company was first founded, but the logo shape has changed somewhat over the years. When it was first founded, the company wanted to make sure people noticed and recognized the brand, so the word “ROXY” was printed above the heart. To further emphasize the feminine nature of the brand, the X was shaped like a stylized flower. When the Roxy name and reputation was firmly established, the brand name was removed from the top of the logo.

2. Color

When it was first created, the Roxy logo was almost always displayed in either hot pink or aqua blue. These colors were both trendy and feminine when the company was originally created, so they projected an image of youth and style. Once extremely girly products fell out of style, Roxy began to use more neutral colors for their logo.

3. Font

Roxy’s first logo had a customized, sans-serif font, with a lot of frilly design elements. The tail on both the R and Y were curved, and the X was shaped like a flower. As the brand moved to a more gender neutral logo, this font was replaced with a simpler, Helvetica-inspired font. In the current incarnation, the logo has no text, so no fonts are used in it.

Influences/Inspiration

Though most people just view the Roxy logo as a simple, girly heart, it is actually a much more creative design than that. If you look carefully, you can see that the Roxy logo is actually the Quiksilver logo turned on its side and mirrored. Using two copies of the Quiksilver logo helps Roxy reference their parent company, and remind customers of how the logo got its start.

Each part of the Roxy logo symbolizes part of the company’s background. The Quiksilver logo is intended to represent a wave curving up in front of a snow-covered mountain. This logo was chosen because it represented the surfing and snowboard sports that the company specialized in creating gear for.

Trivia

• The name “Roxy” was chosen for Quiksilver’s female line of gear and clothes because it was the name of the CEO’s and the founder’s daughters.
• Roxy is still the largest producer of action sports apparel for women.
• Notable athletes who have worn the Roxy logo as part of endorsement deals include Lisa Anderson, Sofia Mulanovich, and Kula Barbieto.
• The Roxy logo gained attention in the fashion world when the company began designing the first women’s board shorts.

Conclusion

The Roxy logo does an excellent job of representing the confident, fun, and daring nature of the brand. It has a slightly feminine look while still being bold, and it does a good job of referencing the company’s parent brand. Thanks to its clever design, the logo can make a cool surfboard decal or a delicate necklace charm. The Roxy logo’s versatility and flair have helped create a strong image and reputation for the company.

Recommended Read: Under Armour Logo Design History and Evolution

After years of working for others, Italian fashion designer Giorgio Armani founded his own fashion house in 1975. His company makes custom haute couture, ready to wear items, shoes, accessories, and eyewear. They have a reputation for items that are luxurious, while still having a cleanly tailored look. This sleek design is also evident in the classic Giorgio Armani logo. You can learn all about the interesting history of the Armani logo by reading our article.

Armani Logo Design Elements

Though there are many brands associated with the Armani name, the best logo is reserved for the main fashion line, Giorgio Armani. This logo has a chic black and white color scheme for its monogram and wordmark. Armani uses the classic Didot LT font to write their brand name at the bottom of the logo. This font has very thin slab serifs, and it uses contrastingly thick and thin weights for letter lines. Gentle curves along the Rs and Gs add to the stylish appeal.

At the top of the logo used to be a monogram of the GA initials. The letters are shaped from thick black lines that curve along the outer edges to create a circle. On the left side of the A, the stem is shortened to make it fit above the G’s arm. This makes a shape that looks like a circle bisected down the middle.

Changes and Evolution

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1. Shape

For a long time, Giorgio Armani’s logo just had the brand name of the company. However, when they branched out into a casual line, a denim line, a children’s line, and a home goods line, it became necessary to distinguish between different Armani lines. The original high-end Giorgio Armani brand logo was given the circular monogram to make it look even more elegant.

2. Color

The logo has officially been a black design on a white background since its creation, but it is informally changed in certain situations. On dark backgrounds, the logo may appear as a white design, so it will show up correctly. Armani also occasionally depicts their logo in either silver or gold. This gives it a luxurious look that works well for elegant occasions.

3. Font

Since the very first Armani clothing was produced, the company has used Didot LT for their logo. This helps  provide some continuity between the various clothing lines and logo styles.

Influences/Inspiration

To market his company, Giorgio Armani needed a clean, crisp logo that conveyed taste and quality. Armani’s logo clearly draws inspiration from the Chanel logo  and Yves Saint Laurent logo that existed before Giorgio Armani was created. Just like these fashion brands, the Armani logo has a monogram with the founder’s initials centered above the full name of the fashion house. The use of a black on white color scheme is also very common among fashion companies. It works well for the Armani logo since Armani is known for clean simplicity.

Trivia

• The Giorgio Armani S.p.A. corporation that owns the Giorgio Armani brand has an almost identical logo, but they do not include the circular monogram at the top of the logo.
• Armani’s logo no longer shows up on clothes made of fur because founder Giorgio Armani decided to quit using fur, since he is a vegetarian.
• The Armani family name dates back to the 10th century city of Perugia. It means “the son of Harman.”
• Musicians who have displayed the Armani logo on their stage wardrobe include Eric Clapton, David Bowie, Billy Joel, and Paul Simon.

Conclusion

Armani stands out in the fashion world due its practical, yet stylish aesthetic. Their logo mimics the neutral color palette and simple, elegant lines of designer Giorgio Armani’s work. The circular monogram can be used as an accent on designs, while the bold wordmark works well on company signs and bags. This clever logo design makes Armani’s logo very versatile.