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Star Trek Logo Design, History, & Evolution

By Logo Realm Team Leave a Comment

Star Trek is a popular science fiction television series created by Gene Roddenberry that debuted in 1966, and the Original Series ran for three seasons. Now there has been a 22-episode Star Trek: The Animated Series, a successful film franchise, five television spin-offs, and adaptations in other media. Ever since the Star Trek logo was introduced in the Original Series, people have been trying to figure out its meaning.

The original Star Trek logo is shaped like a delta, or an arrowhead, and it’s an insignia that represents an assignment to the USS Enterprise, the fictional spaceship of the show. The arrow-shaped, asymmetrical design was displayed on all Starfleet crew uniforms, installations, Starship hulls, and equipment.

Quick Navigation
What Is The Star Trek Logo?
How Has The Star Trek Logo Changed Over Time?
How Can We See The Different Logo Designs That Have Been Used?
Series Inspiration
Conclusion

What Is The Star Trek Logo?

spock painting

Image by Chräcker Heller from Pixabay

The delta design of the Star Trek logo was inspired by the old NASA, later UESPA, logos used in Earth’s space programs in the 20th and 21st centuries. These symbols were used by the first space explorers, and so the Star Trek logo signified the duties of the crew aboard the USS Enterprise. The design is a simple pointer with a round backdrop, and while it was originally worn on the left shoulder, it was later moved to the right shoulder.

When the United Federation of Planets was founded in 2161, individual assignment patches were worn on both shoulders and a solid silver delta was on the left breast. In the 23rd century, a simpler version was used on Federation installations and starships, and it was not put on personnel uniforms. Some starships, such as the Defiant, had assignment patches that were similar.

There were six insignias used in the Original Series for Starfleet personnel:

  • Fleet Command – a senior field commander personnel emblem
  • Starbase Duty – used by Ground installation, Drydocks, Space stations, and Headquarters personnel 
  • Cadet Duty – Starfleet academy students (pewter colored, smaller version of Starbase Duty)
  • Outpost Duty – Colony and Outpost personnel (a gold spikelet with a black background episode Balance of Terror and Arena)
  • Spacecraft Duty – merchant Marine/Auxiliary Fleet personnel (Charlie X episode)
  • Starship Duty – Fleet personnel

What It Means?

The Star Trek logo evolved from a delta shape to the arrowhead design that’s used now, and it shows the duties of the crew who wear it with division symbols. Crew members with a planet in the design are in the Sciences division, a stylized “E” is for Engineering, which later became Operations, and a red “Swiss Cross” is for the Nursing Corps.

Different ships wore different insignias, and because they were not part of the Enterprise crew, their insignias were Starfleet standard-issue. The insignias are equivalent to United States Service members to show how they serve. Roddenberry was in the Army Air Corps and producer Justman was a Naval radio operator, so they understood the significance of visual communication.

How Has The Star Trek Logo Changed Over Time?

star trek cast

Image from Wikimedia Commons

The delta Star Trek logo was used for much of the exploration division while a starburst design was used for administrative and flag officers of fleet star bases and headquarters. Constitution Class Federation Starships also used a variety of insignias unique to their ships, but the USS Enterprise maintained its delta logo design for its insignia and assignment patches.

Year 2270

Starfleet Command adopted a new insignia, the MACO five-pointed star in the arrowhead. Its design was inspired by the United States Armed Forces space command used on UESPA exploration on vessels such as the Friendship 1 from the 21st century. The symbol pointed upward when worn on the shoulders or chest and on signage, it pointed down when used on the hull, and it was phased out in the late 2270s. It was also used for some Starfleet division into the 24th century.

A metal version was used as a com-badge in Voyager: Friendship One, The New Generation: Yesterday’s Enterprise, and Star Trek II The Wrath of Khan.

Year 2340

A stylized version of the Star Trek logo featuring only the arrowhead, no other symbols, mounted on an oval background was incorporated into uniforms, and a metal version was used as a com-badge and worn on the chest of personnel uniforms. It became common as the starship hull pennant.

Year 2370

A newer Star Trek logo was created to be used a com-badge. It had a trapezoid shaped background, and hull pennants were simplified as well, using only the arrowhead with a background. Starfleet Command still used the design from the 2270s with the circular background and an inscribed star in parts of the flag officer uniforms and signage as in Star Trek: Insurrection, Voyager: Caretaker, Deep Space 9: The Search, and Star Trek Generations.

How Can We See The Different Logo Designs That Have Been Used?

star trek logo

Image from Wikimedia Commons

In the alternate reality episode with Nero’s incursion, Starfleet had no assignment patches in the 2250s, but a gold arrowhead was modified from the patch used on the USS Kelvin. It has a slight indentation on the inside of the arrowhead with a hollow division design inside. This is like the assignment patches used on the USS Enterprise.

In the Mirror Universe, the insignia used was Earth impaled with a dagger, as this was the Terran Empire’s symbol. It was used in the Imperial Starfleet and in episodes TOS: Mirror, Mirror, DIS: Despite Yourself, and ENT: In A Mirror Darkly parts I and II. Parallel and future versions in the Barash illusion created by Riker in 2367 show the symbol as an arrowhead in gold or silver with four horizontal bars to indicate rank. These were used in The Next Generation: Future Imperfect, and an alternate reality with Worf in 2370 Parallels.

In other alternate timelines, other variations of the Star Trek logo exist. In the 2390s and in the 29th century, there is a rotated arrowhead that has the bottom filled with a mirror at the top of the shape. The 29th century hull decorations have the arrowhead pointing backwards, possibly showing time travel in the episodes Voyager: Relativity and Future’s End parts I and II.

Series Inspiration

uss pioneer

Image by Gerhard Janson from Pixabay

The Horatio Hornblower novels, Gulliver’s Travels and westerns such as Wagon Train inspired Gene Roddenberry, and it has been a cult phenomenon for many decades. Fans call themselves “Trekkies” and there is a wide range of franchise products that includes comics, toys, novels, figurines, and games. There was even a Star Trek attraction in Las Vegas from 1998 to 2008, and in 2016, the franchise generated $10 billion in revenue, one of the highest-grossing media franchises in history.

The series has left its mark well beyond the realm of science fiction. It is noted for its stance of standing up for civil rights, as most of the stories in the show focus on the adventures of humans and aliens working together, and for having one of the first multi-racial casts in television.

The protagonists hold altruistic values and apply them to complex situations, and many of the themes explored contemporary cultural scenarios, including the ideas of war and peace, personal loyalty, the role of technology, feminism, sexism, human rights, religion, racism, economics, class warfare, imperialism, and authoritarianism.

Roddenberry wanted Star Trek to have a progressive political message showing the emergence of the youth movement’s counter culture, but he was not forthcoming to the networks about it. He wanted to show what humanity could become if it could learn from experience and work specifically towards putting an end to violence. An example of this is the Vulcan race of aliens, who overcame their violent history and became able to control their emotions. The show had a definite anti-war message.

Mythology

The Original Series of Star Trek was modeled after classical mythology, with the trio of McCoy, Spock, and Kirk being the focus. The show follows people searching for answers, and it offers a hopeful vision and imaginative solutions for the future. Fans connect through their love of the stories that highlight friendship, adventure, discovery, and exploration and promote diversity, technology, and a peace-loving society.

Timeline:

  • The Original Series (1966-1969)
  • The Animated Series (1973-1974)
  • The Next Generation (1987-1994)
  • Deep Space Nine (1993-1999)
  • Voyager (1995-2001)
  • Enterprise (2001-2005)
  • Discovery (2017 – present)

Conclusion

The original arrowhead Star Trek logo was created by costume designer William Ware Theiss for the Original Series. Three versions of the logo were created for engineering, science specialists, and command personnel to wear on their uniforms to show their assignments and specialties, and a fourth one was created with a Red Cross for Nursing.

Another version of the Star Trek logo was used in Star Trek: The Next Generation and in Star Trek: Deep Space Nine. A version in The Cage was a box with a “C” shape inside, but only two crew members wore this and it was never seen again. Wearing the delta Star Trek logo signified that the person wearing it achieved the goal of cadets in the academy and the dream of fans: the honor to serve aboard a Starship and boldly go where no man has gone before.

Gmail Logo Design: History, Brand, Evolution, And More

By Logo Realm Team Leave a Comment

Gmail Logo

One of the most recognized brands in the world, the iconic Gmail logo is clean and simple, yet powerfully memorable. Just like a person’s fingerprints uniquely identifies and defines them, so does the logo for a company. Gmail is no different.

Google took a fresh approach to email and its innovations have fundamentally changed what people expect from their email service. Gmail was built on the concept that people should never have to delete emails, and they should always be able to find the messages they want. It drastically reduced inbox clutter. As a result, Gmail remains one of the most popular web-based email services today.

When it burst onto the scene, it quickly became a formidable competitor to AOL, Yahoo, and Hotmail. Since then, Google’s signature email product has far surpassed those of competitors and is one of the most favored consumer email services available.

The Development Of Gmail

Google mail logo

​Image from Wikimedia Commons

​Some find it hard to believe that Gmail initially began as a “side project” for a Google engineer, Paul Buchheit. He considered it a side project because Google required engineers to spend 20% of their time – or one day a week – working on projects they have a special interest in and are unrelated to their day jobs.

The inspiration for developing Gmail came from a user who complained about the poor quality of email services available at the time. She wanted an easier solution for filing and retrieving her email messages and felt she was wasting too much time trying to just organize her email. “If a Google user has a problem with email, so do we,” said Sergey Brin, the co-founder of Google.

So, Buchheit began working on Gmail in 2001. He developed the first version within a day with the goal of producing an email service that was more efficient, intuitive, and useful. Originally, the service was used within the company and by the time it was released there were 12 people within Google working on it. It remained in beta before being officially launched in 2004.

Gmail accounts were such a hot commodity when it was first introduced that users needed to receive invitations to acquire an account. It started as a free, search-based webmail service, it remains so today.

​The Gmail Brand

​When Gmail was launched, there were several unique features which made it different from other webmail services. These features ultimately led to its continued success today.

Organizes Conversations Into Threads

Gmail thread

​Image from ​greenbot

Gmail eliminated the need to file messages into folders. It automatically organizes individual emails into meaningful “conversations.” It groups the conversations in a thread. As someone replies to you, Gmail automatically brings up all previous related messages in a single, collapsible thread.

This allows you to see messages along with all the replies sent in response to them. With other email providers, replies would show as a separate email, but with Gmail, they are grouped into one thread. Best of all, this spares you the effort of searching folders to see what was written days or weeks ago.

Search

Gmail made it easy for users to quickly search every email they’ve ever received. Keywords and advanced search features allow Gmail users to find what they are looking for when they need it. Since Gmail is built on Google search technology, users can search by keywords with high precision.

Storage

Gmail offers users more storage space than most other free webmail services. Google believes that people should be able to hold on to their mail forever if they choose to do so. Gmail made a huge boom from the first day with the amount of free storage that is provided. When it was initially launched, users received 1,000 megabytes (or 1GB) of storage.

Back then, Yahoo was only providing 2 megabytes of free storage, and Hotmail provided 5 megabytes of free storage. Today, Gmail users have 15 gigabytes of storage for each Google account, combining Gmail and Google Drive. Users can purchase additional storage through a monthly subscription plan if needed.

Spam Filter

The Gmail spam filter makes it easier for a user to see only the emails which are relevant to them. It has an automatic detection system that uses a combination of user analytics and virus/phishing detection to send suspicious messages directly to spam. Its spam detection and filtering are extremely accurate and part of the reason why the email service has remained so popular.

Advertisements

Competitive webmail services were full of annoying pop-up ads. When it was introduced, Google deliberately made sure the Gmail user interface was clean and free of images or pop-up ads. Advertisements were set in a text format and Google positioned them in the corner to be less intrusive.

Combining Multiple Email Boxes

Gmail allows you to connect to your other online email boxes and combine them with your Gmail account. This is invaluable for those who use Outlook at work or people who have different email addresses.

​​Speed

​Messages are delivered very quickly, often within seconds of pressing the send button. With the extensive network of Google servers around the world, Gmail users enjoy near-instantaneous sending.

​Gmail Logo Design History

Phone with google apps

​Image from ​​Pixabay

​Some people work best under a tight deadline. That certainly seemed to be true for Dennis Hwang, who designed the Gmail logo the night before the product was launched. Hwang was Google’s international webmaster. He was also responsible for designing many of the Google doodles and logos and developed over 150 Google doodles during his career.

Hwang spent the day before the launch coming up with ideas for a logo that would work with the colorful Google brand. Little did he know, as a twenty-something guy sitting alone at his desk, sipping tea, that he would develop the main branding element for a product that would eventually be used by millions of people.

Kevin Fox, a former Google designer, tells the story that “the logo was designed literally the night before the product launched. We were up very late, and Sergey and I went down to his cube to watch him make it.”

Look closely at the logo and you’ll see that the first Gmail logo created was a combination of two different type fonts. Most people would never notice this, but the fonts truly are different. Initially, they tried to make the logo in the same font as the Google logo. The “G” is in Catull typeface, which is the same font as the Google logo. However, because Catull has an “a” that looks rather strange, Hwang decided he needed a cleaner, sans-serif font. That led him to choose the Myriad Pro font for “ail.”

The “m,” of course, appears as a small envelope. Referred to as “Envelope M” by Google staff, this is now the universal Gmail symbol. It has come to be recognized by millions around the world.

The Evolution Of The Gmail Logo

Gmail logo history

Photo by: 1000logos.net

​Corporate logos often change over time to stay fresh and relevant. The Gmail logo is no different. It’s gone through more than one logotype since the introduction of its beta version almost fifteen years ago. However, all Gmail logos continue to use the same “Envelope M” theme that was first introduced. Here is a timeline of the Gmail logos:

2004 (Beta): The initial logo was actually represented as Google Mail. It positioned the word “mail” underneath the more prominent Google logo, just off-center. The logo also incorporated the text “beta.”

2004-2010: When the service was formally launched in 2004, Google also introduced the brand name of Gmail. The first official Gmail logo incorporated the same colors as the Google logo as a way to visually associate it with the parent brand. For the first time, Gmail became the most prominent part of the logo, with the words “by Google” in smaller type and aligned underneath, to the left side.

2010-2013: In 2010, Gmail relaunched its front page. At the same time, they introduced an updated logo that was more in line with Google’s recently launched logo. The words “by Google” were shifted to align with the right side underneath the Gmail logo.

2013-present: Today, the Gmail logo only includes red, gray, and white as the background color. There are several shades of the red and gray, necessary for creating 3D effects with the logo. The logo simply includes the iconic “Envelope M,” without the word “Gmail.”

​Conclusion

​The iconic Gmail logo is known around the globe. Even though it has gone through some big changes over the years, it represents an email service that has become widely recognized as one of the best, if not the best, on the market today. It’s no surprise that today Gmail is one of the most used email services, with an active user base of more than 1.5 billion people.

It’s a complete tool that provides users with the most efficient way to manage, personalize and control their messages. If you don’t have a Gmail account yet, we encourage you to head on over to Gmail.com and get started today.

Fox Logo Design: History, Brand, Evolution, And More

By Logo Realm Team Leave a Comment

Fox logo
It’s one of the most recognizable brands, and like all brands with legacies as grand as Fox, it’s revised and even animated its logo multiple times over the decades, though the central idea of the logo has remained consistent: a gigantic monument reading, 20th Century Fox, with, of course, the famous Fox searchlights. There is no mistaking the Fox logo as a well-known icon of American culture.

About The Fox Brand

The name, “Fox,” is actually an anglicized version of the name of Fox’s original founder, William Fox. His original name was actually Wilhelm Fuchs. Like so many Hollywood stars and starlets who would do the same, though, he jumped into the American melting pot headlong, giving up his difficult-to-pronounce name for one that would sizzle in the spotlights that would eventually become a part of the iconic Fox Logo.

Early Years

Fox Film Corporation began in 1915, when William Fox began the Fox Film Corporation, whose brand would also extend to the Fox West Coast Theaters Chain.

In 1935, Fox Film Corporation merged with a company called Twentieth Century Pictures, which became a part of News Corporation from 1984 to 2013. All of this is to say nothing of the historic Fox Broadcasting Television Network which began in 1985, with the buyout of what had been founded as the Metropolitan Broadcasting Corporation.

William Fox

Photo by: geni.com

Today, the Fox brand is perhaps most well-known for being the top news channel on cable television year-after-year, built on a strategy of conducting thorough journalism that often bucks the industry’s self-serving trends in favor of the viewer.

Fox News’s success also tends to employ anchors and reporters that are more attractive than their colleagues at other networks like MSNBC, a tradition that began with Fox News founder Roger Ailes’ watching demo tapes with the sound off. Ailes’ would later be accused of being rather traditional in his approach to hiring women, perhaps a product of his visual tastes that helped propel the network to number one.

In any event, the Fox Logo lives on as a powerhouse icon in all aspects of American culture, from Hollywood to New York. The coasts tend to favor Fox’s edgy entertainment and Hollywood fantasies, while the heartland in between tends to favor Fox’s direct, seemingly unpretentious reporting style and folksy, down-home, attractive television personalities. You might say that they place a premium on poaching more traditional American-looking “Foxes” to headline their news lineup.

The entertainment part of the Fox Family is largely being acquired by Disney, resulting in a company called “New Fox” which will continue to carry the torch of the brand begun over a century ago by William Fox, though New Fox doesn’t necessarily like to talk about its humble beginnings.

In November 2009, in what would seem to be a routine interview, a composer named Peter Vadala challenged Peter Johnson live on the air as to the credibility of the Fox News slogan, “Fair and Balanced,” because of the unfair interview being conducted. Ever since then, Fox News has downplayed the slogan in favor of “We Report, You Decide.”

Empty theater seats

Today, Fox News continues to dominate the cable news game on the backs of its continuous criticism of the other news channels, as well as, of course, its team of on-air, traditional American-looking “foxes,” including stunning anchorettes and folksy-sounding anchors.

Fox Logo Design History

The Fox Logo has undergone many slight yet significant modifications over the years to adapt to a changing, constantly merging, constantly adapting company as described above in the history of the Fox Brand.

Fox Logo Prehistory, Part I: “William Fox Presents.”

The first Fox Logo wouldn’t see regular use until 1935. So, what would theatergoers see before their films before 1935, since the studio began in 1915? Well, it was quite plain compared to the searchlight-lit monolyth. The plain text simply read, “WILLIAM FOX PRESENTS.” And yet, the company was still not ready to adopt something a little more impressive looking quite yet.

Fox Logo Prehistory, Part II: Transitioning to the Fox Logo

By 1930, the producers at Fox weren’t quite sure what to do. After all, William Fox was no longer in control of the studio. Their solution? Instead of including the title “William Fox Presents” at the beginning of films, the title card was changed simply to, “Fox Film Corporation Presents.” This would, in a smooth kind of way, demonstrate that the former head honcho wasn’t still there, while maintaining the benefits of brand recognition of the founder’s name. Still, a major makeover was needed!

Beige and brown reel to reel table lamp

1933 Fox Logo: 20th Century Pictures

The “20th Century Fox” monolith surrounded by searchlights might be famous today, but in the first half of the 20th century, it was brand spanking new, and there was. But in order to find a symbol, an image that would truly fill audiences with anticipation, and get them psyched for what they were about to see, 20th Century Pictures turned to a man named Emil Kosa, Jr.

Emil Kosa was famous for his watercolors and other matte paintings. You might recall the broken Statue of Liberty in the classic Planet of the Apes, or perhaps you saw the special effects in Cleopatra. All of this was the work of Emil Kosa.

Notably, the logo in 1933 didn’t actually have the word “Fox” in it! That’s because Twentieth Century Pictures wouldn’t merge with Fox Studios until 1935.

1935: The Year the 20th Century Fox Logo Became the 20th Century Fox Logo

1935 was the year we first see the 20th Century Fox Logo really beginning to take shape as we know it today. This is the first iteration where we finally see “Fox” instead of “pictures, inc.” in the lower part of the logo. Finally, it reads, “20th Century Fox!” and the creation of a legendary logo is all but complete. And yet, the iconic logo still had a long way to go!

1953 Logo: A Wider Logo for a Wider Screen

The truth is that Hollywood has always struggled to create new gimmicks to grab the attention of its audience. The trend in 1953, which has endured in other forms, was to make the screen wider! This left the producers with a quandary regarding the Fox Logo. It looked so small in the middle of the screen, surrounded by so much blank space. The name of the gimmick was called Cinemascope, and it was wider than previous formats of film.

Black video camera

Their solution? They contracted an artist named Rocky Longo, working for Pacific Title. He made the “0” in 20 bigger so it would take up more of the screen and thus, the logo would look as grand as it had before the widening of the screen. The first film to see the newly designed logo was calledHow to Marry a Millionarie. We’re not sure whether the ladies in the audience learned from this film how to actually marry a millionaire. However, they certainly did witness one heck of a 20th Century Fox logo!

1981 Logo: Straightening The Zero

Those who went to see How To Marry a Millionaire and other films since the grand new “20th Century Fox” design from 1953 noted that the “0” in “20” was painfully tilted to the right. It was one of those problems that the execs whispered about, but they had made such an investment in the new logo nobody said anything about it for almost 30 years.

That was when one of the heads finally commissioned Logo to fix the slanted zero, and thus, everyone could sleep easy knowing that glaring tilted zero was finally straight!

1994: The Fox Logo Is Computer-Generated!

1994 was the year that we finally get to see the camera moving! Because it’s a movie, it makes sense that the logo should be as cinematic as the actual film, right? And so we’re finally set up for a CG experience worthy of the moving pictures it would introduce for decades of more satisfied audiences.

Watch the new “curtain raiser” carefully, and as the camera sweeps down upon the logo, you’ll find the L.A. Basin punctuated by the famous Hollywood sign. The animation also pays homage to Rupert Murdoch and Peter Chernin, their names on the signage of storefronts in the panorama.

Along with the new animation came a new caption, “A News Corporation Company.” This was likely an attempt to create synergy between their two audiences; that of the print product of Fox, and the audience of the entertainment-oriented products. With this new CG intro, Fox boldly declared, in effect, that the brilliant entertainment was a product of the same brains that bring America the likes of the Wall Street Journal and Fox News.

1997: The Fox Fanfare Redux

In 1997, the Fox Logo’s accompanying fanfare got a slight makeover by the son of the original composer. It combined the main theme of the trumpet and drums of the original with some new embellishments, but it was still more than recognizable as the glory of the old with the zing of the new.

2009-Today: Bigger And Better than Ever

The 20th Century Fox Logo got a big makeover, with thanks to Blue Sky Studios, which Fox also owns. Blue Sky Studios is a CG animation house which, by the way, just happened to produce Ice Age. We think it looks pretty amazing! It shores up and clarifies some of the finer details of the shadows, and the way the searchlights interact with the surroundings.

Black video camera on brown wooden table

Customized Versions

Various directors have included versions of the 20th Century Fox logo which are customized to the theme of their films. For instance, Tim Burton got the go-ahead to include a snowy setting reflecting the cold nature of the themes of the movies.

Conclusion

The Fox logo has gotten many a slight upgrade over the years resulting in minor improvements to both the monolith itself and the camera position. The score has gotten numerous touchups over the years, to be sure, as well. But one thing has remained the same from Fox’s beginnings from 1915 to the present: the name Fox. And though Fox took some time to find the best logo, we’re happy, as I’m sure you are, that it decided upon that iconic monolith with the searchlights which we’re sure it will keep for many more years to come.

Pinterest Logo: Creatively Crafted And Simple Yet Statement-Making

By Admin TGC Leave a Comment

pinterest logo

Logos are so important to a business, brand or company. It’s what makes a business stand out against the crowd, represents what they stand for and creates a lasting impression and familiarity with users.

It’s no wonder that the big names out there put lots of time and consideration into their logos, like the creatively crafted and simple yet statement-making Pinterest logo.

Pinterest is a big name in the social world, and it’s a place meant to inspire creative ideas. Whether you’re looking for ideas on what to wear, cook, craft or travel to, this social network creates a platform for sharing them.

Pinterest has been a big success and is still one of the biggest social platforms out there; it even plays a big role in marketing. With creativity at the core of the platform, it only makes sense that the Pinterest logo resulted from an innovative and unique path. 

About Pinterest

Pinterest is a social media platform that is essentially like a web-based bulletin board or pinboard but with added perks and uses. Typically, Pinterest is used to save images found on other internet pages or on Pinterest to different boards that are used to categorize images.

Images on Pinterest that use rich pins can be clicked and will link back to the original site which can be useful for connecting to blogs and even making product purchases.

social media connection of people

Image via Pixabay

Using Pinterest

Pinterest is completely free to use. All you have to do to get started is sign up for an account with your email and a password. You can do this via the Pinterest website or mobile app.

The sign-up process involves answering a few questions like your name, gender, birthday, language, location, etc. You’ll also be asked to pick a few top categories to follow which Pinterest uses to share pins you’d be interested in—with you.

Once you’ve signed up for your account, you can familiarize yourself with your profile and all of the options available on Pinterest. The platform Home is where you will find pins that were recently saved by people you follow and pins that are related to pins you’ve personally saved.

If you’re interested in finding out more about what your followers are pinning, you can go to the following section and take a look at that. You can also interact with other users through comments.

Through the explore option, you’ll be exposed to tons of new ideas you can pin. Pinterest is especially popular for travel, beauty, food and drink recipes, fashion and style and similar industries.

Pinterest for Business

While Pinterest is great for personal use, it’s also great for businesses too. While Pinterest can be used for connecting with people like other social platforms, Pinterest is also great for finding inspiration, which makes it a great platform for business.

This inspiration can apply to products to buy which is what makes Pinterest a great resource for businesses as they can have a big influence on purchases.

The way that Pinterest increases your business is simple. If you post an image of a product or service you provide, for example, a pair of shoes or a yoga class, you can make the image link back to your website, blog, etc.

When someone likes it and pins it to their board, it continues to be shared with others. More and more people will pin your image, meaning more and more people will be able to link back to your latest blog post or website. That means your business gets:

  • Increased brand awareness
  • More site traffic
  • Greater conversions 
  • New leads and a new audience 
  • Increased sales 
mobile phone with pinterest logo

Image via Pixabay

Using Pinterest for Business

Whether you have an established company or a side hustle you’re looking to grow, here’s how to use Pinterest for business:

First, you need to sign up for a business account instead of a personal one. With a business account, you’ll get some perks that don’t come with a personal one, such as promoted posts, rich pins and analytics. For creating a business account, you have two options.

If you don’t have a personal account or want to start from scratch, you can go to Pinterest.com and click “Create a business account.” Then just provide the necessary information, and you’ll have your brand new business account with the extra perks.

If you have an existing personal account and you want to incorporate your pins and boards into your business account, converting is your best option.

While you’re logged into your personal account, go to “Pinterest for business,” and click “convert now”. Complete the required information, and click convert for a business profile without losing any information from your personal one.

Once you’ve got your business account, you’ll want to complete your profile with a current headshot or logo, add your bio, share your story, add your location, a link to your website and more.

Then, you must verify your website so you can have access to analytics. You can do this by going to the main page of your account and clicking on “edit profile,” scrolling to the bottom, adding your website and clicking “verify”. Then, simply follow the directions to get your website verified.

Setting up Pinterest Pins

After you’re up and running, you’ll want to set up Pinterest rich pins so that your pins can link back to blog posts, articles, recipes, products, movies and places. You’ll also need to verify your rich pins. Once that’s all done, you can get into the fun stuff and set up boards and get pinning. Before you get started, you’ll want to research and understand:

  • Boards
  • Secret boards
  • Group boards 
  • Pin 
  • Repin 
  • Comments and Likes 
  • Pin It button

Logo Design History

Over the years, the Pinterest has gone through many changes. The project of designing the Pinterest logo started at the end of 2009. A lot of thought was put into the feeling that would be associated with the Pinterest logo, and when it came to creating the logo, the team behind the design knew they wanted the logo to involve a few components.

The company wanted the logo to be in a script font. The logo was also intended to have the perfect balance between casual and carefully crafted as a representation of the images that users would “pin”.

And, it was intended for the logo to have a handmade touch without being too retro. The logo began as the word Pinterest in Bello Script Font, with the “P” a little more freestanding representing a pin, and the rest of the letters in the name connected.

In 2010, the site was introduced as a closed beta, but the project didn’t grow as quickly as expected. When Instagram, which is another image-based social platform launched, they quickly gained as much as a million users in only four months. In comparison, Pinterest only reached a few thousand in that period. But despite the slow start, Pinterest did make it big.

When the Pinterest iPhone app was launched in 2011, the user number increased quickly. By the end of 2011, the platform was on the list of top 10 largest social network services.

With the increase in users and gain in popularity, the company was still happy with their design but just wanted to add an outside the box touch. The wordmark was developed and stayed as the original Pinterest logo.

Pinterest Logo Evolution

pinterest icon symbol

Image via Pixabay

As Pinterest evolved, the Pinterest logo stayed the same until around 2017 when big changes came into play. The company launched a much more mature and serious Pinterest logo. While the script font remained, the wordmark was replaced.

The 2011 wordmark letters were each drawn specifically for the wordmark, but the 2017 and current logo feature a pre-made font called Neue Haas Grotesk. A few subtle alterations were still made to create some originality. 

A round title is used instead of a square one, and there’s been a modification to the letter “s” to better fit with “e”. The letter “P” was made to look much more like a pin and is the company’s emblem.

It’s believed the big change in the Pinterest logo stems from the evolution of Pinterest from a creative social platform used in a less serious way to a business-oriented platform. The company likely wanted to break into the world of social platforms used by businesses, companies, brands and corporations. 

Today Pinterest is widely used for marketing, enhanced brand awareness, increased conversions and so much more in the business world.

Conclusion

pinterest scrabble letters

Image via Pixabay

From the start, Pinterest was made to be a place to share finely crafted ideas to create inspiration. And that very message is displayed in the story of the Pinterest logo and the stages of its evolution.

Today, while Pinterest still focuses on creativity and sharing inspirational ideas, it’s also largely used for business, and even its logo has grown into a more professional one. 

Whether you’re just curious about logos, dedicated to designing or are in the process of creating your own new business, logos make a big statement. Understanding the stories behind the logos of big names, like Pinterest, can help you develop your own designs.

  

Samsung Logo Design, History, & Evolution

By Billy Clarke Leave a Comment

samsung-logo

In today’s capitalist society, brand names, logos, and jingles can become cultural touchstones. So, by examining a major brand one can view society in cross-section. 

One such brand is the electronics giant Samsun. Which rose from humble beginnings in the 1930s. To become today one of the world’s largest makers of consumer electronics. 

The story of the brand can be told through the prism of the famous and now ubiquitous Samsung logo. Which has undergone changes over time. That reflect alterations both on the broader consumer landscape. Also, within the company itself.

mobile-cellphone-camera-samsung

Image via Pixabay

About the Samsung Brand

Early Years

Originally formed in 1938. As a trading company that dealt in dried fish, noodles, and local produce. Samsung (which means “three stars” or “tri-star” in Korean). diversified into a range of industries. Like food processing, textiles, and retail.

Also delving into financial matters such as insurance and securities. It would not be until the late 1960s. That Samsung would enter the consumer electronics sphere. For which it is most well-known today.

During this transition into consumer electronics. Samsung created several new divisions to focus on the burgeoning new industry. Including Samsung Electronic Devices, Samsung Electro-Mechanics, Samsung Corning, and Samsung Semiconductor & Telecommunications. 

The first product to be delivered under this new direction was a Samsung black-and-white television set. A precursor of things to come.

Telecommunications

phone-communication-call-select

Image via Pixabay

Another fateful corporate decision took place in 1980. When Samsung entered the telecommunications hardware industry. With its buy of a South Korean company that manufactured switchboards. Soon, Samsung had revamped the newly acquired facilities to build equipment for telephone and fax systems. Which, decades later. Ultimately would culminate in Samsung’s successful line of mobile phones.

A Global Player

smartphone-wlan-wifi-mobile-phone

Image via Pixabay

During the 1990s. Samsung first began to emerge as the dominant global player it remains today. By 1992, Samsung had become the world’s number one producer of memory chips. Which were found in an ever-growing array of devices. Making it the number two producer of chips generally. Samsung introduced its first Liquid Crystal Display (LCD) screens in 1995.

By a decade later, it was one of the world’s largest makers of LCD displays. At one point, Samsung entered into a joint agreement with Sony. To produce ample LCD displays to fulfill the needs of both companies. But Samsung later bought out Sony’s stake in the venture.

Since around 2000. Samsung has been embroiled in many intellectual property lawsuits around the globe. Particularly cases brought by and against Apple. With both sides alleging the theft of intellectual property in their competitor’s smart-phone devices.

Regardless, by the beginning of 2012. Samsung had overtaken Nokia as the largest mobile-phone manufacturer by sales. A crown Nokia had held since 1998.

Present Position

camera-samsung-nx-300-samsung

Image via Pixabay

From 2017 revenues, Samsung Electronics, the face of Samsung most visible to consumers. Presently claims the titles of world’s largest information technology company. Also, world’s largest chipmaker, and world’s largest consumer electronics maker.

What many consumers may not know. But, is that beginning in the mid-1970s. One of the most significant factors driving Samsung’s growth was its shipbuilding division.

Today, Samsung Heavy Industries is one of the world’s largest shipbuilders. And the number two shipbuilder by revenue as recently as 2010. Samsung boasts not one but two construction companies. Samsung Engineering, and Samsung C&T. 

Both of which rank among the world’s 20 largest. Besides, Samsung Life Insurance is the world’s 14th largest life-insurance company. Also, Samsung Everland operates the oldest amusement park in South Korea and Cheil Worldwide. 

Samsung company, is the world’s 15th largest advertising company, per 2012 revenues.This combination of assets makes Samsung one of the largest companies in the world. Ranking 6th overall in global brand value as of 2017.

In all, the Samsung of today comprises over 80 companies in industries. As diverse as consumer electronics, and life insurance. Also, construction, financial services, medical services, and shipbuilding. Generating hundreds of billions of dollars in revenue annually.

While the company is a far cry from its humble beginnings. Its founder’s vision of a highly diversified company. With its fingers in some disparate economic pies remains true to this day.

Samsung Logo Design History and History

Firstly, while many American consumers only have become familiar with the Samsung name. And so the Samsung logo over the past few decades. The company’s roots date back to 1938.

Now, the operation was so small, localized, and trade-centric. That the company did not even consider the need for a logo. By 20 years later. Yet, the company had expanded to such an extent that management recognized. The need for a unique and identifying Samsung logo.

mobile-cellphone-camera-samsung

Image via Pixabay

The 1958 Samsung Logo

Having undergone significant growth in its first two decades of existence. Samsung became aware of the need for a unique identifier. That consumers would associate with their ever-expanding brand.

This first Samsung logo bears little resemblance to the Samsung logo and word mark we now know today. In recognition of the literal meaning of the company’s name (In Korean, Samsung means “three stars”).

The original Samsung logo features three stars, three stripes. And, in a nod to the company’s origins in the agricultural sector. A grouping of wheat plants.

The 1960s Samsung Logo

As the company delved further into the consumer electronics marketplace in the 1960s. With its first black-and-white televisions. Samsung again recognized the need to revise its logo. While it retained the traditional three-star graphical design.

The revised Samsung logo introduced a wordmark beside the reduced-size tri-star emblem. Which had also been decluttered. Furthermore, the simple three stars within a circle appeared.

Somewhat reminiscent of the logo of the Pittsburgh Steelers National Football League team. Without the distinctive black-and-yellow coloring.

The 1980s Samsung Logo

toy-lego-technology-device

Image via Pixabay

As Samsung continued to expand into the 1980s. It underwent yet another re-imagining of the Samsung logo. This time to a design that would be more recognizable to modern consumers.

Though still a far cry from the contemporary Samsung logo we know today. Through the 1980s and into the early 1990s. The company continued to use variations on its original three-star design. Introducing a word-free logo that featured three different four-pointed stars arranged. With two stacked on top of one another and the third off to the side.

In addition, though the most prominent feature. The stars in this Samsung logo are formed using negative space. Futhermore, with the actual design using ten diamond shapes. To create the exterior contours of the stars.

This same three-stars-constructed-of-diamonds Samsung logo introduced in the 1980s. Also came in a version that included a wordmark. With the graphical element reduced significantly in size.

And placed in front of the word “Samsung.” In this version, the diamonds appear in a bright red color, and the word “Samsung” is spelled out in a bold. Sans serif font that is much heavier than the sleek wordmark in use today.

smartphone-face-man-old-baby

Image via ​Pixabay

The 1993 Samsung Logo

In 1993, Samsung introduced the Samsung logo as we know it today. Also, which features a leaner wordmark ensconced in an oblong blue oval. This version of the Samsung logo finally dropped the three-star design. For good, literally and symbolically. Placing that era of the company behind them as the company looked to the future it was helping to shape.

The blue oval, tilted at a ten-degree angle, is, according to some commentators. Intended to represent the blue orb of the Earth as it races through space. Demonstrating how far the company had come from the days.

When the Samsung logo hearkened back to the company’s earlier role in wheat production. From the fruits of the earth itself to a view from space. The evolution of the Samsung logo is, in a sense, an allegory for the history of the company itself.

Conclusion

As one of the world’s largest makers of consumer electronics. Samsung literally has helped shape the world we inhabit today. Influencing our habits. The way we communicate with one another, and even the ways in which we perceive and interact with our world.

While it is easy to overlook the influence of such large corporate players. The fact is that they have an enormous influence on the direction our culture takes. As they seek to respond to as well as dictate consumer tastes. 

By examining something. As seemingly innocuous and straightforward as the changes to the Samsung logo. One can learn a great deal about the changing role of electronics in consumers’ lives. As well as how Samsung sought to cultivate this relationship between human and machine.

In less than a century since Samsung was founded in 1938. The kind of equipment Samsung manufactures has migrated from the agricultural field into the home. Also, where its devices have become an integral, everyday part of most people’s lives.

This is symbolized within the Samsung logo by its evolution from a design. Featuring wheat plants to one purporting to show the world from space.


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