Founded in 1980, Hublot is a relatively new brand in the world of luxury watches. Nonetheless, Hublot has managed to distinguish itself with oversized chronograph watches made from unusual blends of materials. One example of Hublot’s clever marketing is the company’s logo.

The Hublot logo has remained relatively unchanged since the company’s founding because it does such a great job of representing the brand. This logo combines elegant simplicity with stylish flair to create a design that is instantly recognized by watch enthusiasts everywhere. Keep reading to discover all the details about the Hublot logo.

Hublot Logo Design Elements

The logo for Hublot may seem basic at first, but a lot of subtle design elements help to make the logo look sleek and stylish. At the top of the logo is a large “H” to symbolize the brand. The cross bar of the H is a wavy curve that slants diagonally across the two vertical bars of the H. This curvy crossbar extends to the bottom of the H on the left side and the top of the H on the right side.

In smaller lettering beneath the H emblem are the words “Hublot” and “Geneve” written in two horizontal lines. Both words are centered in the logo, but “Hublot” is much larger than the “Geneve” line. The text is written in an all-capitalized, san-serif font. It uses a modified version of the Gotham Medium font which is known for its slightly widened shape and even line weights.

Changes and Evolution

Source

1. Shape

All variants on the Hublot logo have used the same signature shape of an H emblem centered above the brand name. Hublot briefly experimented with a three dimensional version of their logo that had shading to make the lettering stand out more. However, they decided to go back to their original flat logo which looks better on computer screens and watch components. The “Geneve” line of the logo ocurred in its first incarnation, but then it was removed for a few years. Hublot eventually added this line back to their logo because it helps to draw attention to the brand’s Swiss origins.

2. Color

At first, Hublot generally depicted their logo as black text on a white background. However, the brand has started to use darker coloring for much of their website design and print advertisements. Therefore, it is much more common to see the version of the logo with a black background now.

3. Font

Hublots original font has been used in most versions of the logo. Its weight occasionally changes, so they lines of the letters was thicker in some older versions. However, the overall shape of the lettering remains the same.

Influences/Inspiration

Hublot’s logo shares some similarities with other watch logos like Concord because it has plain black, san-serif text. However, the unusual shape of the H helps the logo to stand out from all the watch companies that just use their name as their logo. It is likely that Hublot got this idea from the Italian brand of Breil watches, where Carlo Crocco worked before leaving to found Hublot. Just like the Hublot logo, Breil’s logo also has all capitalized, san-serif text centered beneath an elaborate and unusually shaped initial of the company. Though the design theory behind the logo for Hublot may not be extremely unique, it still works well because it combines a brand name with an appealing graphic design.

Trivia

• Hublot may be an Italian and Swiss company, but its name is actually French. Founder Carlo Crocco chose to name his company after the French word for “porthole.”
• The Hublot logo is associated with the first watch to feature a strap made from rubber. Though it might seem strange, the combination of 18K gold and natural rubber turned out to be a bestseller.
• Another unusual design to bear the Hublot logo are the “Tribute to Antikythera” watches which use an incredibly complicated ancient Greek calendar system. Only four such watches were made, and they were not meant for commercial distribution.

Conclusion

Hublot first became famous for designing bold watches that were luxurious without being flashy. Just like the company’s watches, the Hublot logo is stylish yet subdued. It has remained the same over the years to give more weight and history to a somewhat new brand. Hublot may occasionally make minor adjustments to the logo, but it will most likely retain the same shape for years to come.

For decades, Longines has been an important part of the Swiss luxury watchmaking traditions. The company was founded in 1832 by Auguste Agassiz, and they helped to bring Swiss watchmaking to an international audience. Longines precision instruments were popular among pilots, while their stylish designs encouraged people to wear watches as jewelry.

Since 1867, Longines products have proudly display the winged hourglass logo that is still used today. Though there have been slight alterations to the Longines logo over the years, it has always used the same key elements. Keep reading to discover the fascinating history behind the Longines logo.

Longines Logo Design Elements

The modern version of Longines logo has the brand name centered above their trademark winged hourglass emblem. A san serif font with wide letters and thick lines is used to display the company name in all capital letters. Longines technically has a black logo on a white background, but many versions of the logo show up as a dark blue text on a white background.

Centered below the company name is a stylized representation of a winged hourglass, drawn entirely in straight lines. The hourglass looks somewhat like a rectangle with an X inside it, and the wings have a flat, horizontal design with four feathers. A combination of clever letter spacing and hourglass placement allows the winged hourglass to fit neatly between the two N’s in the Longines name.

Changes and Evolution

Source

1. Shape

Even before the winged hourglass was officially trademarked in 1867, Longines was using a logo that had an hourglass with wings on it. This logo had the old company name, “E. Francillon Longines Suisse,” wrapped around the logo. This was later simplified to a logo that had the hourglass mounted in a circle that said “EFC Longines.” These older logos had a more realistic wing and hourglass image with shading.

In the early 1900s, Longines briefly experimented with a version of their logo that just said the name without the hourglass, but this proved unpopular. Since 1942, Longines has essentially had the same logo, which used the brand name above a stylized hourglass with wings. The only changes since then have been alterations to the size of the brand name and emblem.

2. Color

All variants of the Longines official logo have been monochromatic. They generally appear as black text on a white background, but the company chooses to change these colors for stylistic purposes occasionally. In some variants, the logo may be blue, black, white, grey, or gold.

3. Font

Longines first logos used an all capitalized, san-serif font that was easy to engrave on watches. As engraving and printing techniques improved around 1900, they switched to a curling script font. Though the script font was trendy at the time, it eventually began to look dated, so Longines returned to their more simple style. Since the 1950s, the logo font has been a Roman font with capital lettering.

Influences/Inspiration

Since the late 1700s, a winged hourglass has been used to represent the concept of time flying away from a person. As a watchmaking company, Longines felt that the idea of time passing by was suitable to their brand. Though they desired to maintain logo continuity, Longines has altered their logo slightly to match changing styles. The current logo uses a very clean, geometric look for the hourglass that has its roots in Art Deco trends. This hourglass style has stuck around since the 1940s because it does not look too busy or outdated to the modern eye.

Trivia

• The winged hourglass emblem on the Longines logo has been around for such a long time that it is actually the oldest registered trademark for any watchmaker.
• Longines gets its name from a small suburb of the Swiss town, Saint-Imier, where the Agassiz family’s first factory was located. This region was called es Longines, which means “Long Meadows.”
• Longines worked with heroic pilot Charles Lindbergh in 1931 to make a watch that combined the functions of a sextant and nautical almanac to calculate geographic position.
• Longines is the official timekeeper for many gymnastics and horse racing events.

Conclusion

Just like the Longines watches, the Longines logo combines functionality and style. Its strong wordmark and elegant winged hourglass represent the company’s primary goals so well that Longines has used the same emblem for over one hundred and fifty years. The logo will continue to represent Longines’ rich history of timekeeping excellence for years to come.

When it was first founded by Ferdinand Lange in 1845, A. Lange and Sohne (pronounced AH LAHN GUH UND ZO NUH)  was primarily known for their high quality pocket watches. As timekeeping fashions changed, A. Lange and Sohne began making wristwatches instead. A. Lange and Sohne is now popular because they produce complicated watches made with precious metals and mechanical movements. The proud history of the brand is referenced through their logo, which has remained unchanged for years. In this article, we will share the details of the A. Lange and Sohne logo’s history and show how the company uses it to successfully market their brand.

A. Lange and Sohne Logo Design Elements

The A. Lange and Sohne logo has essentially been the same for years, so it has a very traditional design. Black text on a white background is used to represent the name and origin of the company. To avoid looking too plain, the logo uses appealing fonts and text shapes to create a visually pleasing logo. The top line says “A. Lange & Sohne” in a line of text that curves into an arc. This curve is higher in the middle and lower in the bottom, so it wraps around the second line of text that says “Glashutte I/SA” in smaller text.

A. Lange and Sohne’s logo font was specifically designed for the company by Linotype. It is a crisp, Romanized font that still looks legible when engraved on watches. This font also contains an unusual ampersand design, with flat and exaggerated curves that give it an Art Nouveau feel.

Changes and Evolution

Source

1. Shape

The shape of the A. Lange and Sohne logo has been heavily influenced by the company’s history. When it started out in the 1800s, the company had an extremely elaborate logo. The name and location of the company were set in a motif of overwrought curlicues and a heraldic seal. After the founder passed the business on to his sons in the late 1870s, they simplified the logo.

All of the heavily shaded curls and flourishes were simplified to a few curving lines around the phrase “A. Lange and Sohne uhrenfabrikanten Glashutte in Sachsen.” This was simplified even more by the 1900s, when the logo just became two horizontal lines of text that said “A. Lange and Sohne” and “Glashutte.” A. Lange and Sohne went out of business in 1948 at the end of World War II, but they were relaunched in 1990 with the logo that is still in use today.

2. Color

The first A. Lange and Sohne logo used a light grey or gold color to print the flourishes surrounding the company’s name. However, after the company changed to the simpler logo in the 1870s, they switched to the classic black on white design that is still in use today.

3. Font

At first, A. Lange and Sohne used a mixture of blackletter gothic scripts and san-serif neo-grotesque fonts. When the logo was simplified into just a few lines of text, the company started using a more traditional Roman font.

Influences/Inspiration

When A. Lange and Sohne was relaunched in the 1990s, they decided to use the old version of their logo because it was important to maintain continuity between the new brand and the old brand. They just made a few minor changes to help the logo look more appealing in modern times. The “Glashutte I/SA” line of text is an abbreviated form of the old logo’s motto, which said “uhrenfabrikanten Glashutte in Sachsen.” This essentially translates to “watch fabricators of Glashutte in Saxony. The company decided to use this motto because it references their past as a watchmaking company in the German state of Saxony. They also decided to curve the top line of text because it fits better along the arch of a circular watch face.

Trivia

• A. Lange and Sohne made oversized wristwatches for German pilots during World War II, but they did not use their logo because they wanted to avoid being bombed. This strategy did not work, and the factory was destroyed by Allied forces.
• When the company was refounded in the nineties, the driving force behind this decision was the great-grandson of the original founder.
• A. Lange and Sohne means “A. Lange and Sons” in English.

Conclusion

An arced design and a traditional font make the logo a graphically pleasing shape that references A. Lange and Sohne’s proud past. A. Lange and Sohne is known for producing quality watches that are more functional and less decorated than Swiss luxury watches, so their straightforward logo helps to convey the impression of austerity and simplicity.

Michel Parmigiani had reworked antique watches since the 1970s, so he decided to found his own luxury watch brand in 1996. Parmigiani watches are known for being very rare and exclusive. They are hand-made from precious metals and gemstone, and only a few thousand Parmigiani watches are produced each year. Parmigiani’s unique logo further enhances the brand’s reputation for rarity and luxury. The primary Parmigiani logo is not always used on Parmigiani products because its versatile design allows the company to use different design elements in different situations. Keep reading to discover more about this unusual logo’s history.

Parmigiani Logo Design Elements

Parmigiani is somewhat unusual among watch companies because their official logo is not commonly used on products. Parmigiani typically uses the emblem portion of the logo on watch parts, and the wordmark portion of the logo shows up in advertisements and packaging. The complete version of the logo features the brand name, “Parmigiani” in black, capitalized letters that use a classic Roman font with serifs. Beneath the brand name is the phrase “Haute Horlogerie Authentique,” written in much smaller letters.

This wordmark is set on top of an oval outline that contains a “P” in large font and an “F” in smaller font. The PF emblem is a muted golden shade that references the luxurious production of the Parmigiani watches. This emblem color is carefully chosen to stand out on the white logo background without being so dark that it blends in with the black wordmark.

Changes and Evolution

Source

1. Shape

Parmigiani’s logo has undergone quite a few changes in the relatively short lifespan of the brand. Some variants display the emblem above the wordmark, while others get rid of the PF oval altogether. The logo also occasionally replaces the brand’s motto with “Fleurier,” which is the city Parmigiani was founded in.

2. Color

Regardless of what shape it takes, the logo uses a combination of gold, grey, and black lettering to create an elegant impression. Older versions of the logo tended to use more color, while the more modern versions of the logo tend to just be black or gold. Logo colors have also altered between flat coloring and carefully shaded coloring that makes the logo look three dimensional or metallic. The majority of the Parmigiani logo variants use a white background.

3. Font

All variants on the Parmigiani logo are united by the consistent font use. Since the brand’s creation. Parmigiani has used classic serif fonts in a Roman style. This type of font helps to make the brand look more elegant.

Influences/Inspiration

Much of the inspiration behind Parmigiani’s logo is a desire to convey luxury, classiness, and elegance. The company intentionally chose a more traditional font that makes them look respectable even though they are much younger than other watch brands. A brand motto that means “authentic, high-quality watchmaking” in French helps to increase the feeling of luxury. The logo’s colors are also designed to highlight the expensive materials used by Parmigiani. Black conveys a feeling of durability and class, while gold references the wealth and richness of Parmigiani watches.

Trivia

• Parmigiani is just named after its founder, but Michel Parmigiani’s name has a surprising meaning. In Italian, Parmigiani is a word that means a person or object is from the city Parma. Therefore, Parmigiani watches shares the name of the classic cheese, Parmigiano-Reggiano.
• The Parmigiani logo shows up next to the Bugatti logo on an unusual watch, the Parmigiani Bugatti 370, which has a vertically placed timepiece that can be read while driving.
• Fleurier, the Swedish town referenced in some versions of the Parmigiani logo, is also home to famous watchmaking brands like Chopard and Bovet.

Conclusion

Since Parmigiani is a relatively new brand, they made the smart decision to go with a logo that conveys tradition and wealth. The Parmigiani logo looks stylish and extravagant, just like the watches designed by Parmigiani. It can easily be divided into separate design components, so Parmigiani can use the logo in situations where they only want to display text or images. This versatile and elegant logo is an ideal representation of Parmigiani.

Panerai watches was founded in 1860 by Giovanni Panerai, a Florentine watchmaker who wanted to encourage innovation. They quickly became popular due to their versatile and practical watches that worked underwater and could be viewed in the dark. After launching their signature Radiomir line, Panerai continued to create new and useful watches. In modern times, the Panerai logo is associated with durable and high-precision watches that look stylish and elegant. Our history of the Panerai logo will help you to learn how it changed over the years and show how it continues to represent the brand perfectly in modern times.

Panerai Logo Design Elements

A circular shape and a simple black on white color scheme unite the many different design elements found within the Panerai logo. The logo is bordered with a circle of text that says “Officine Panerai” along the top and “Firenze” below. Two black dots separate the lines of text, and all the letters are written in a capitalized, san serif font. This circular shape allows the logo to fit on circular watch faces, dials, and backs.

Within the circle of text is an emblem that represents the Panerai brand. It consists of a thick white line, bordered in black, that curves to form the letters “OP.” Each end of the line turns into an arrow. The arrow on the “O” points up, while the arrow on the “P” points down. The OP arrow emblem has a small trademark symbol next to it to further emphasize its legal status.

Changes and Evolution

Source

1. Shape

For many years, the Panerai logo was simply a wordmark that said “Officine Panerai.” Starting in the late seventies, the company began experimenting with a rounded logo shape. By 1980, a joint effort between the Architectural Office of Florence and the Panerai Technical Department had created the classic OP emblem surrounded by the company’s name. When the Cartier Group purchased the Panerai company in 1997, they removed the OP emblem, and the logo shape just became a simple line of text again. Starting in 2003, the company slowly reverted to using the classic logo as their main logo.

2. Color

Panerai’s official logo is typically just depicted as black on a white background, but the company is quite flexible in their logo coloring schemes. When depicted on watches, it can be a variety of metallic and neutral shades. On their website, it often appears as white on a black background.

3. Font

All the major variants of the Panerai logo have used capitalized, san serif fonts for their lettering. This is a common choice among watchmakers because it allows letters to look clear and precise when engraved on small metal parts. Though the main goal of Panerai logo fonts is generally readability, they have changed slightly to remain stylish. In the early 1900s, the logo font was slightly wider and shorter to meet Art Deco trends. Over time, it has returned to a more classically elongated font that looks sleeker.

Influences/Inspiration

The text in the Panerai logo is written in Italian to highlight the brand’s Italian origins. “Officine” means workshops, so the top line essentially says “Panerai Workshops.” The bottom line, “Firenze,” is the Italian version of “Florence,” the city where the brand was first created. According to Mario Paci, the chief engineer of Panerai, the two arrows represent the wide range of the company’s watches. The downward facing arrow represents the watches that still work underwater, while the upward facing arrow represents the watches that work in the air.

Trivia

• The modern version of the Panerai logo was first brought back as a special design on the Luminor Marina 44m, but it proved so popular that the company decided to readopt it as the official logo.
• Panerai watches were used by Italian “frogmen” units during World War II because they worked above and below water.
• Panerai’s signature “Radiomir” watches were originally visible in the dark because they were painted with radioactive paint.
• The logo says “Officine Panerai” because the first store opened by Giovanni Panerai was also a watchmaking school.

Conclusion

Panerai has undergone a lot of changes through the years, and these many changes are reflected in their logo. The smart decision to go back to using their older logo has allowed Panerai to highlight their tradition of quality watch making. The double arrow design emphasizes the underwater functionality that has made Panerai so famous, while the initials help to improve brand recognition.