One of the best known multilevel marketing companies in the United States, the AdvoCare logo and brand have been no strangers to controversies and scandals over the years. Similar to Amway and Herbalife, AdvoCare uses what many refer to as a pyramid scheme.
The company has been accused of many unsavory business behaviors in the past. However, AdvoCare is not only still up and running, but one of the best-selling multilevel marketing companies in the country. So, let’s take a look at the history of the company, as well as at the AdvoCare logo.
AdvoCare Logo Design Elements
The AdvoCare logo isn’t one of the most inspired we’ve covered on this website. Its critics say that the logo is too crowded, and contains too many elements that actually don’t convey anything. However, we will interpret and analyze it just like all other logos on our website.
The AdvoCare symbol consists of a big letter A placed inside a dynamic joining of crescents. Underneath the big not-quite-circle, you can find the word AdvoCare. This word is written in the same font as the A above it, and underlined with a thin, blue line. Under the blue line, you can find the company’s motto – We Build Champions.
Changes and Evolution
The AdvoCare logo hasn’t actually changed at all since its inception. All the AdvoCare logo images, even the ones featuring the new product line’s AdvoCare Spark logo, present the same AdvoCare symbol. However, the color of the logo does occasionally vary, depending on the product on which it featured.
While the company is pretty new, being founded in 1993, it doesn’t really explain why they haven’t changed their logo even once in all this time. Many other reliable and established companies would have changed their logos multiple times in the time AdvoCare hasn’t even changed it once. That is a very good idea, as it conveys trust and reliability.
The AdvoCare logos do get a few things very right when it comes to the messages they want to convey to their customers. First of all, the dynamic joining of crescents forming the not-quite-circle is meant to transmit a positive emotional message. Circles are generally suggestive of stability, endurance, community, unity, and relationships. These are the perfect concepts a multilevel marketing company that promotes healthy living should convey to its users.
The biggest issue logo designers seem to have with the AdvoCare logo is that it is full of moot elements. From a strictly functional point of view, the logo is full of redundancies. The logo should have featured either the A or the AdvoCare, but definitely not both. According to the standards of logo design, this redundancy shows either a lack of inspiration, or a lack of care in regards to the logo.
The AdvoCare logo colors have been perfectly chosen to symbolize and convey exactly what the company wants and stands for. While it does occasionally change colors depending on the product background, the main colors of the logo are primarily blue and white.
White is generally associated with goodness, safety, cleanliness, and purity. It is meant to show how AdvoCare usually takes care of their customers. It also suggests that they can trust the company and they are safe in AdvoCare’s hands. Meanwhile, blue usually symbolizes stability and depth. It conveys feelings of loyalty, trust, confidence, and truth. The mix of white and blue suggests dynamism, mobility, and energy, all concepts which are very closely tied in with sports.
The AdvoCare logo font is perhaps the least interesting part, according to logo designers with years of experience. The main issue is that the font is simply bland. It looks just like the font of any other company that has to do with sports. However, unlike companies like Gatorade, Herbalife, or even Adidas, it has nothing to elevate from simple mediocrity or to make it memorable.
Plus, the WE BUILD CHAMPIONS portion of the logo has no business being there. A logo is meant to convey concepts, ideas, and emotions, not to spell them out. However, other than that, the logo design does a pretty good job in conveying the nature of AdvoCare.
The multilevel marketing company dealing in nutrition and health products was founded in 1993 by Charles Ragus, and has been wildly successful ever since. Before starting AdvoCare, Ragus worked as a multi-level marketing distributor for Herbalife. He also played defense for the Kansas City Chiefs in the National Football League in the 1960s. This is how AdvoCare, and the AdvoCare logo came to be.
AdvoCare has partnered up with a great number of sports teams, including soccer, football, baseball, racing, and even a few Olympic swimmers. The company has gotten a great number of endorsements in the field of professional sports, further promoting AdvoCare and the AdvoCare logo and brand.
In 2008, Olympic swimmer Jessica Hardy tested positive for a banned enhancement she swore she never even heard of. Ever since that moment, AdvoCare has been at the center of a few million-dollar scandals. Despite the fact that two separate tests confirmed that the AdvoCare products were tainted with clenbuterol, the company refuted the claims.
Other scandals which involved the AdvoCare logo and brand in the past decade involve marketing highly caffeinated products to children, refusing to sponsor school events after an unfortunate incident, and making use of cult-like practices and religious affiliations to keep its members in check.
Despite the scandals, AdvoCare, and the AdvoCare logo and brand still manage a revenue of more than 400 million a year. We hope we’ve managed to help you learn something about the history and design of the AdvoCare logo, as well as about the company itself. If you are interested in any other logos we could cover, please let us know in the comments section below.