After years of working for others, Italian fashion designer Giorgio Armani founded his own fashion house in 1975. His company makes custom haute couture, ready to wear items, shoes, accessories, and eyewear. They have a reputation for items that are luxurious, while still having a cleanly tailored look. This sleek design is also evident in the classic Giorgio Armani logo. You can learn all about the interesting history of the Armani logo by reading our article.
Armani Logo Design Elements
Though there are many brands associated with the Armani name, the best logo is reserved for the main fashion line, Giorgio Armani. This logo has a chic black and white color scheme for its monogram and wordmark. Armani uses the classic Didot LT font to write their brand name at the bottom of the logo. This font has very thin slab serifs, and it uses contrastingly thick and thin weights for letter lines. Gentle curves along the Rs and Gs add to the stylish appeal.
At the top of the logo used to be a monogram of the GA initials. The letters are shaped from thick black lines that curve along the outer edges to create a circle. On the left side of the A, the stem is shortened to make it fit above the G’s arm. This makes a shape that looks like a circle bisected down the middle.
Changes and Evolution
For a long time, Giorgio Armani’s logo just had the brand name of the company. However, when they branched out into a casual line, a denim line, a children’s line, and a home goods line, it became necessary to distinguish between different Armani lines. The original high-end Giorgio Armani brand logo was given the circular monogram to make it look even more elegant.
The logo has officially been a black design on a white background since its creation, but it is informally changed in certain situations. On dark backgrounds, the logo may appear as a white design, so it will show up correctly. Armani also occasionally depicts their logo in either silver or gold. This gives it a luxurious look that works well for elegant occasions.
Since the very first Armani clothing was produced, the company has used Didot LT for their logo. This helps provide some continuity between the various clothing lines and logo styles.
To market his company, Giorgio Armani needed a clean, crisp logo that conveyed taste and quality. Armani’s logo clearly draws inspiration from the Chanel logo and Yves Saint Laurent logo that existed before Giorgio Armani was created. Just like these fashion brands, the Armani logo has a monogram with the founder’s initials centered above the full name of the fashion house. The use of a black on white color scheme is also very common among fashion companies. It works well for the Armani logo since Armani is known for clean simplicity.
- The Giorgio Armani S.p.A. corporation that owns the Giorgio Armani brand has an almost identical logo, but they do not include the circular monogram at the top of the logo.
- Armani’s logo no longer shows up on clothes made of fur because founder Giorgio Armani decided to quit using fur, since he is a vegetarian.
- The Armani family name dates back to the 10th century city of Perugia. It means “the son of Harman.”
- Musicians who have displayed the Armani logo on their stage wardrobe include Eric Clapton, David Bowie, Billy Joel, and Paul Simon.
Armani stands out in the fashion world due its practical, yet stylish aesthetic. Their logo mimics the neutral color palette and simple, elegant lines of designer Giorgio Armani’s work. The circular monogram can be used as an accent on designs, while the bold wordmark works well on company signs and bags. This clever logo design makes Armani’s logo very versatile.