With over a century’s experience in building luxury sports cars, Aston Martin is a British brand founded by Lionel Martin and Robert Bamford. Counting more than 1,250 employees, the car manufacturer serves countries worldwide and is considered a British cultural icon. The Aston Martin logo is an integral part of the company and has undergone as many changes as the brand itself.
In this article, we are going to talk about how the internationally famous emblem was originally created. We’ll take a close look at the design elements of the Aston Martin logo, and we’ll list a few interesting less-known facts about the Aston Martin symbol.
Aston Martin Logo Design Elements
The Aston Martin logo comprises a silver wings badge completed with an overlay of the brand’s name encased in a dark green rectangle. The silvery-gray wings have a modern design and incorporate both a glossy and matte finish. The Aston Martin logo is beautifully complemented by a simple, yet imposing sans-serif font featuring thin, elongated lettering.
Changes and Evolution
The Aston Martin symbol has gone through at least ten official changes since it first appeared in 1921. And, with the exception of the first version, they all included some form of the classic wings. The words Aston Martin were also present on all versions of the logo but the first one.
The first ever logo featured by the company consisted of a circle around the overlapped letters A and M. The letters and the circle’s outer rim were black, showing elegance, while the rest had a bronze color.
This version of the logo was, and still is, highly appreciated because of the neat way the two letters overlap. It first appeared in 1921 and lasted until 1927. 1927 came with the first wings logo design. It had a similar, yet somewhat dampened bronze color, and it consisted of the words Aston Martin tilted so as to form a pair of wings. It was stylized so that the Ts and the M were all connected.
1930 rolled along with a new Aston Martin logo. It strongly resembled the previous one, although it did go through a few changes. First off, the color was switched from bronze to silver. This made the logo look more dignified. The wings were also made to have a sharper angle, and implicitly, so did the letters forming them. This logo would last until 1932.
Starting with 1932, the Aston Martin logo started looking like the one we all know today. The biggest difference was that it switched back to bronze. It also started featuring the Aston Martin name in a rectangle in the middle.
Since then, the emblem has gone through some minor changes, but it mostly stuck to the same design elements. The biggest change came with the purchase of the company by David Brown. From 1950 to 1972, the David Brown name topped the Aston Martin one on the logo. Other than that and a few changes in shades and details, the wings car logo is still very much similar.
The most recent version of the logo came into being in 2003 after Aston Martin launched their new international headquarters. Of course, it closely follows the model of the other logos before it.
Consisting of a pair of wings with a rectangle in the middle featuring the Aston Martin name, the logo is a long-time staple of high-class. The wings are joined by a semicircle and a number of quills, for extra detail and elegance. Of course, the wings are meant to be seen as a symbol of speed and superiority. The Aston Martin wings logo is instantly recognizable.
The main colors present in the Aston Martin logo are silver, black, and white. Silver is the prevailing color in the emblem. Many graphic designers use the color because of its association with elegance, sophistication, and grace. Often seen as the color of a precious metal, silver is also used to symbolize riches and wealth.
A dash of black is also present in the Aston Martin logo. It is associated with elegance, power, prestige, and strength. It fits perfectly the image the company has built for itself. Plus, the color gives the brand a level of authority.
The Aston Martin logo font is a simple typeface, with more than a passing resemblance to the Optima Roman font. Simple, minimalistic, and non-serif, the font’s subtlety works great with the logo’s other design elements.
One of the company’s founders used to be a racer. Lionel Martin used to race special models up Aston Hill. This is where the name of the company eventually came from. Martin took his last name and added it to the hill’s, with no objections from Robert Bamford, the team’s engineer and thus the Aston Martin brand name was born.
The brand went through a great number of issues, both financial and circumstantial in nature. For one, production couldn’t really start at first because of the outbreak of World War I. They also had to file for bankruptcy in the ‘70s, were bought twice, including by Ford, until finally becoming stand-alone in 2012.
The Aston Martin logo is a minimalist, yet elegant badge that symbolizes luxury, speed, and eclecticism. The simple color palette and modest font choice make the Aston Martin logo timeless and sophisticated. If you want to read more about luxurious and fast cars’ logos, check out the Corvette and the Audi logo articles.