Having started in 1966 as an unassuming stereo store, Best Buy and the Best Buy logo have quickly become one of the leaders of the electronic retail market. Initially named Sound of Music, the store also had a completely different logo. Over the years, the store chain hasn’t just shifted focus. Instead, it reached heights never expected by its founder, Richard M. Schulze.
Headquartered in Richfield, Minnesota, Best Buy is a multinational consumer electronics corporation with operations in the United States, Canada, and Mexico. They used to also conduct operations in China, but the stores there merged with Five Star in February 2011. Eventually, the corporation completely left the Chinese market.
The Best Buy logo has been around for quite a while, and it doesn’t look like it will be going away anytime soon. Still, just as the company has gone through a number of changes since its beginnings, so has its logo. In fact, there have been about six different Best Buy logos since the store first came to be, and three of them are still currently being used.
Best Buy Logo Design Elements
As we are going to talk about the Best Buy logo, we are going to approach as many of the emblem’s features as possible. From its creation to its current state, we are going to analyze the Best Buy logo image and see what each element is meant to stand for. Of course, these elements come in two different types – the ones that refer to the logo, and the ones that refer to the creation process.
We will mostly be talking about the meta, or self-referential design elements – the shape, the color, and the font of the logo. These are the elements which make up the bridge between the graphic designer’s vision and the finished product. They are most often supposed to evoke certain feelings in those who gaze the emblem. And most logos designed by skilled artists do actually accomplish that.
Changes and Evolution
Over the course of its half a century of existence, the Best Buy logo has changed a bunch of times. In fact, the most recent logo change came to be in 1992. Despite that fact, there are talks about a Best Buy new logo, which is only present in a single location around the world. Made in 2008, that logo is only used for the Best Buy in the Mall of America.
The first time the Best Buy logo went through a design change was in 1983, when the store started focusing more on general electronics instead of just stereos. Next, 1989 came with yet another design. This one, however, only lasted for three years. Finally, there is the yellow price tag Best Buy logo, the one used throughout most locations around the world. It came to be sometime in 1992.
Sound of Music is the name that was given to Best Buy when it first came to be. Initially, their logo consisted of a yellow circle with a black outline. Inside the circle stood written “Sound of Music”, and a stylized vector image of a speaker was also displayed under the text. It was very successful, lasting for six years – until the profile of the chain store shifted drastically.
Next, as the name of the store changed, so did the logo. Shifting focus from yellow to black, the next Best Buy logo featured the new company name. The old logo was still implemented inside the new one, as the circle with the speaker inside was a big part of the new emblem. Now extended, the logo featured the circle inside a square. Inside the black square there were also parallel horizontal lines, as well as the word Superstores written under the circle.
Last, but certainly not least, we have to talk about the Best Buy logo currently being used. The issue is that there are three of them. One is rarely used, and it only consists of the words Best Buy written in yellow font. Another is only being used at one location in the whole world – in the Mall of America. The last one is the slightly crooked yellow label we all know today.
Meant to symbolize the huge selection of merchandise, as well as to show off the store chain’s exceptional prices and frequent discounts, the price tag Best Buy logo is perhaps the most memorable emblem the store has ever had. The simplicity of the idea seems just to draw in customers.
Color and Font
The two colors present in most of the Best Buy logos, and which have been and will be associated with the chain retail electronics store over the years, are yellow and black. Each of these colors means something else when looked at individually, but stand for much more when taken as a whole. They make up the store chain’s image as it is perceived by the general public.
Often associated with happiness, joy, energy, and intellect, yellow is frequently used to produce a warming effect, to generate muscle energy, to stimulate mental activity, and to arouse cheerfulness. An attention grabber, yellow is used to draw customers in and to make them feel like they belong.
Black, meanwhile, is mostly associated with elegance, power, formality, and mystery. However, in the context of the Best Buy logo, it is used to represent elegance, excellence, and quality. Together, the two make up the corporation’s image as it is perceived by its hundreds of millions of yearly customers.
As for the Best Buy logo font, there really isn’t all that much to say about it. Currently featuring a font in the Futura family, the store chain’s emblem is memorable just the way it is. There aren’t any secret meanings or subliminal messages in the Best Buy logo. Instead, it’s just a well-designed logo meant to draw users in and establish a loyal customer base.
Inspiration and Trivia
Best Buy was reported to have as many as 1,050 locations open in 2016, as well as some $125,000 employees. Interestingly, while the company has been having a growing revenue for the past few years, it has also been repeatedly praised for the corporate social responsibility and reach-out programs.
In fact, Best Buy and the Best Buy logo were featured as one of the top ten America’s Most Generous Corporation and as Company of the Year by Forbes. Other accolades include being featured on a list of the most admired Companies in 2006, as well as being voted the Specialty Retailer of the Decade in 2001.
The founder of Best Buy, now retired and living in Bonita Springs, Florida, is also known for his philanthropy. Donating tens, if not hundreds of millions to universities around the country, Schulze has made quite a name for himself. For this, he was awarded a position on the Board of Governors at the UST School of Law.
One of the most internationally renowned retail electronics stores in the world, Best Buy has had a long and interesting history over its half a century of existence. Despite going through some changes, the Best Buy logo is as memorable as the store it represents. While Schulze initially had a different idea in mind for his stereo shop, nobody can say that it didn’t all work out for the best. For more articles such as this one, return to this website three times a week.