Having started in 1966 as an unassuming stereo store, Best Buy and the Best Buy logo have quickly become one of the leaders of the electronic retail market. Initially named Sound of Music, the store also had a completely different logo. Over the years, the store chain hasn’t just shifted focus.
Headquartered in Richfield, Minnesota, Best Buy is a multinational consumer electronics corporation with operations in the United States, Canada, and Mexico. They used to also conduct operations in China, but the stores there merged with Five Star in February 2011. Eventually, the corporation completely left the Chinese market.
Best Buy Logo Design Elements
The most recognizable Best Buy logo design element is the price tag. However, the Best Buy price tag is a relatively recent addition to the logo. The brand name has also changed, as well as the Best Buy font. Arguably, the only Best Buy logo design element that hasn’t changed much over the years are the Best Buy colors.
Changes and Evolution
Over the course of its half a century of existence, the Best Buy logo has changed a bunch of times. In fact, the most recent logo change came to be in 1992. Despite that fact, there are talks about a Best Buy new logo, which is only present in a single location around the world. Made in 2008, that logo is only used for the Best Buy in the Mall of America.
The first time the Best Buy logo went through a design change was in 1983, when the store started focusing more on general electronics instead of just stereos. Next, 1989 came with yet another design. This one, however, only lasted for three years. Finally, there is the yellow price tag Best Buy logo, the one used throughout most locations around the world. It came to be sometime in 1992.
Sound of Music is the name that was given to Best Buy when it first came to be. Initially, their logo consisted of a yellow circle with a black outline. Inside the circle stood written “Sound of Music”, and a stylized vector image of a speaker was also displayed under the text. It was very successful, lasting for six years – until the profile of the chain store shifted drastically.
Next, as the name of the store changed, so did the logo. Shifting focus from yellow to black, the next Best Buy logo featured the new company name. The old logo was still implemented inside the new one, as the circle with the speaker inside was a big part of the new emblem. Now extended, the logo featured the circle inside a square. Inside the black square there were also parallel horizontal lines, as well as the word Superstores written under the circle.
Last, but certainly not least, we have to talk about the Best Buy logo currently being used. The issue is that there are three of them. One is rarely used, and it only consists of the words Best Buy written in yellow font. Another is only being used at one location in the whole world – in the Mall of America. The last one is the slightly crooked yellow label we all know today.
Meant to symbolize the huge selection of merchandise, as well as to show off the store chain’s exceptional prices and frequent discounts, the price tag Best Buy logo is perhaps the most memorable emblem the store has ever had. The simplicity of the idea seems just to draw in customers.
The two colors present in most of the Best Buy logos, and which have been and will be associated with the chain retail electronics store over the years, are yellow and black. The yellow and black color scheme has been part of the Best Buy logo ever before the brand was called Best Buy. It’s a bold contrast that stays with you, and makes the Best Buy brand image instantly recognizable. Arguably, this is one of the reasons one of the latest Best Buy logo redesigns was not well received. It minimized the use of the yellow, to just afew lines, while making the main colors blue and black. The colors felt like too big of a departure from the classic Best Buy design. The reaction was similar to that of the Gatorade logo redesign.
As for the Best Buy logo font, there really isn’t all that much to say about it. Currently featuring a font in the Futura family, the store chain’s emblem is memorable just the way it is. There aren’t any secret meanings or subliminal messages in the Best Buy logo. Instead, it’s just a well-designed logo meant to draw users in and establish a loyal customer base.
Inspiration and Trivia
The Best Buy rebranding came in 1983, after the largest Sound of Music store was hit by a tornado. According to the Best Buy logo story, the company organized a tornado sale, with incredibly low prices, or in other words, a Best Buy. The price tag was meant to represent these low prices. Both the name and the tag stuck, and soon became the new image of the Sound of Music store chain.
One of the most internationally renowned retail electronics stores in the world, Best Buy has had a long and interesting history over its half a century of existence. Despite going through some changes, the Best Buy logo is as memorable as the store it represents. While Schulze initially had a different idea in mind for his stereo shop, nobody can say that it didn’t all work out for the best. For more articles such as this one, return to this website three times a week.