Bing is the second most popular internet search engine, and it has existed under many different names. Microsoft’s search engine was originally launched as MSN search, but its name was changed to Bing in 2009. Microsoft is constantly rebranding the website and altering the searching algorithms. It is no surprise that the Bing logo is also regularly changing.
Though Bing has only been around for eight years, it has undergone three logo changes already. Each change has helped to further streamline and promote the search engine. In this article, the history and impact of the Bing logo will be examined.
Bing Logo Design Elements
The current Bing logo features a very stylized image of a lowercase B that is made up of thick, triangular lines. The shape of the lowercase B icon makes it look like a flat ribbon folded into the shape of a B. To the right of this image is the phrase “Bing,” written in a thin, san serif font.
The logo only features two colors, a dark blue-green and a shade of white. In some instances, the logo features the blue-green text on a white background. In other instances, Bing uses white text on a blue-green background. Bing also occasionally uses a colorless version of their logo when searching through websites.
Changes and Evolution
The first logo in Bing logo history was simply the phrase, “bing” done with blue letters and a yellow dot on the “i.” Microsoft decided to change the logo to the stylized B image followed by the phrase, “bing,” in 2013.
The decision to change the Bing logo design to an icon followed by the name of the service made the logo look consistent with other Microsoft logos such as the Windows logo. The logo was changed one last time in 2016 to make it look even more similar to the rest of the Microsoft product logos. The “B” was capitalized and the width of the icon was slightly narrowed.
It took quite a while for Bing to settle on a signature color. Throughout Bing logo history, the logo has changed from first being blue and yellow to simply being yellow. Yellow is a very tricky color for graphic design, since it does not stand out much against white. Therefore, Bing decided to change their logo color to a slightly darker teal that contrasts better against a white background.
All of the logos used for Bing used custom typography. The first choice was a very curvy, flattened font that was heavily criticized. Later alterations changed the font of the logo to a custom san serif font called Segoe that is used in other Microsoft logos. Originally, the “B” was lowercase, but it was capitalized in 2016.
The main focus behind the logo for Bing was a desire to create something that was “simple, real, and direct.” The company spent a lot of time doing minor font alterations to improve public perceptions of Bing. For example, the bottom curve of the “G” was twisted upwards because it made the logo look friendlier. The stylized “B” icon at the front of the logo is called the “Searchlight graphic”. The multi-angled appearance is meant to show that Bing searches all angles of the internet when looking for information.
The yellow logo in Bing logo history was originally chosen to match the lower, right-hand quadrant of the iconic Microsoft windows icon. However, all-yellow logos are generally not very effective because they are low in contrast and look like warning signs. There were also some issues because some people felt that the yellow color was too similar to the yellow color in Google’s logo. Ultimately, Microsoft decided to sacrifice their unified color scheme for better brand visibility. Teal is a very uncommon logo color, so it definitely helps to make the logo for Bing stand out a little more.
The newest logo at Bing may be somewhat similar to older versions, but it promotes a more definitive, simplified version of the website. As a search engine, Bing aims to appear authoritative and user-friendly, so they made a smart decision by getting rid of their original, elaborate logo. The new 2016 logo features a stylized icon, bold color choice, and carefully created text that all unite to maintain Bing’s reliable image.