Brian Atwood is a shoe designer famous for starting out as a model before transitioning to design and creating the Brian Atwood shoe line in 2001. His company is known for their unique shoes that have fun and playful designs. The Brian Atwood logo is equally whimsical and innovative. It may look simple at first, but the unusual font makes a elegant yet modern logo that matches the company’s design standards. In this article, we will look at the history of Brian Atwood and see how their logo came into being.
Brian Atwood Logo Design Elements
The Brian Atwood logo is a wordmark that contains the brand name, “Brian Atwood,” written in a thick script font. This font is heavily slanted towards the right to convey an impression of motion. Both the crossbar on the “T” and the tail of the “D” are extended to further emphasize the horizontal shape of the logo. The capital “B” at the beginning of the logo is also slightly extended. Each line of the lettering contains a uniform thickness, so the elaborate font does not become too complex or calligraphic.
Brian Atwood’s logo typically is black text on a white background. When it appears on shoe tags and other designs, Brian Atwood may slightly change the color to match the design of their item. However, the logo always retains its monochromatic color scheme even if the black is switched to grey or white.
Changes and Evolution
Brian Atwood’s logo has not undergone any major shape changes in its 16 years of existence. The brand has stuck to a plain logotype that just uses the brand name because they need a simple logo that can be placed on shoe soles, shoe boxes, print advertisements, and storefronts.
Over the years, Brian Atwood’s logo has showed up in a few different colors. Though it often appears as black text, the logo sometimes shows up in white or grey. The brand has also played around with metallic colors like gold and silver, but they always go back to their classic black logo.
For a while, Brian Atwood also used a logo that was just a simple, all-capitalized Roman font. However, when they started making a budget line of shoes, this typed font became the logo for the budget line. The main brand switched to always using the handwritten version of the logo. This handwritten font helped to reference the quality and care put into constructing the main shoe line.
As many would guess, the Brian Atwood logo is inspired by the handwriting of Brian Atwood himself. It is somewhat slanted and elongated to better represent the brand’s signature designs. Just like Atwood is known for their extremely high heels, the logo extends beyond the boundaries of typical writing size. The juxtaposition of a sleek shape with handwritten letters helps Brian Atwood’s logo to stand out in a world of fashion logos that are either elaborately curling script or simple typed fonts.
- Brian Atwood’s signature handwriting that shows up in his logo is so attractive that Atwood managed to get a job at Versace by turning in a handwritten resume.
- Some 2012 advertisements bearing the Brian Atwood logo were so racy that they ended up getting banned in New York.
- One of the most famous celebrity divas to wear shoes with the Brian Atwood logo on them is Miss Piggy from the Muppets who had a pair of stilettos designed for her personally by Atwood.
The Brian Atwood logo is an excellent representation of the brand’s sky-high stiletto heels decorated with intricate designs. Its shape is simple enough to work in many settings, yet it is unusual enough to make the brand stand out. The decision to use Atwood’s name as the logo helps to pay tribute to the charismatic founder of the brand.