Bremont stands out from other luxury watchmakers because of its unusual origins. Instead of being an ancient Swiss company, Bremont was founded by two brothers, Nick and Giles English, in 2002. Bremont is known for its aviation themed watches, and even their logo is based on an airplane reference.
In the few decades since the company was created, the Bremont logo has been slightly altered a few times. Each change has helped to further refine the logo into a design that promotes the elegant yet practical style of Bremont. Keep reading to learn more about the fascinating Bremont logo.
Bremont Logo Design Elements
Bremont’s logo uses a combination of their brand name, product description, and signature image. Across the top of the logo is the word “Bremont” in large letters, and the word “Chronometers” is centered in much smaller text at the bottom. In the middle are two curved shapes that create a horizontal line separating the lines of text. The shapes have a slightly bulging tip that thins out and then swirls together in the center to look like a stylized airplane propeller.
Though normally depicted as a black design on a white background, Bremont occasionally changes their logo to a white design on a black background. All text on the logo is written in an elegant sans-serif font with even line widths and an all-capitals design. Both the top of the E and the top of the T in “Bremont” have a slightly angled tip that adds subtle visual interest.
Changes and Evolution
In the previous logo version, the word “Chronometers” was not written at the bottom of the logo. The propeller shape was also more symmetrical, and the center area did not swirl together to create a circle of negative space. In the first version, the middle of each propeller wing created more of a triangle. This was then changed to a curved, fishtail like shape before eventually becoming the modern swirl.
Though Bremont’s logo most often shows up a black on white design in advertising, it looks very different when printed on watch faces. The Bremont logo sometimes shows up in white, silver, gold, or grey. This versatility in color helps the logo to be a stylistic element on every Bremont watch.
Like many other watch companies, Bremont updates their logo by altering the font. For a while, the font was a more classic Roman font that featured small serifs and contrasting line thicknesses. In one version of the font, the R in “Bremont” curved drastically at the tip, and the serifs were sharply angled. Changing to a san serif design was not just a wise move because it looks more modern. This logo evolution created a logo that was more legible when printed in small font on the face of a watch.
Bremont’s logo is clearly inspired by the English brothers’ love of vintage aircraft. Their depiction of an airplane propeller pays homage to the rich history behind the brand. The decision to use a stylized silhouette of a propeller on the logo helps to add detail and flair to an otherwise plane logo.
Bremont’s decision to change the logo font and add the phrase “chronometers” to the logo has helped to further improve the brand’s reputation. The sleek, modern font promotes Bremont’s fresh new take on watchmaking. At the same time, the term “chronometer,” which is a word from the 1700s used to describe timepieces made to certain precision standards, helps to convey a sense of tradition and quality.
- The Bremont company founders were inspired to begin selling aviation-themed watchers after they were in a serious plane crash while flying a vintage WWII airplane.
- The English brothers realized it would be hard to trademark their name as a watch brand, so they named their company after a French farmer, Antoine Bremont, who let them stay at his farm after they had to make an emergency plane landing in bad weather.
- In keeping with the aviation theme, Bremont creates special edition watches that are only available to people who have served in the military aboard certain aircraft.
The Bremont logo combines tradition and modernity through its design elements, and the overall effect is a logo that is both simple and carefully designed. This ability to merge supposedly contradictory principles is evident in the company’s durable yet stylish watches. As long as Bremont continues to create aviation-themed watches, their logo is an excellent representation of the company.