Introduced to the public in 1981, five years after Budweiser first saw nationwide distribution, Bud Light is not only Budweiser’s flagship light beer, but also one of the bestselling beers in the United States. So far, the Bud Light logo and brand have spawned two spin-offs of their own – Bud Light Platinum and Bud Light Lime.
The Bud Light logo and brand both belong to their parent company, Budweiser, who, in its turn, is produced by the internationally renowned Belgian beer maker, Anheuser–Busch InBev. With a background longer than three decades, the Bud Light emblem is, and forever will be a part of the United States’ history.
Considered to be a superior light premium lager and the most popular beer in the United States by some and a poor excuse for a beverage by others, Bud Light has had a plentitude of both critics and life-long supporters throughout its existence. With Seth Rogen and Amy Schumer getting involved in the company’s most recent marketing campaign, let’s take a look at the Bud Light logo and see what all the fuss is about.
Bud Light Logo Design Elements
With the Bud Light logo history spanning more than three decades, the Bud Light logo and can have gone through a number of changes. One of the most interesting parts of the most recent campaign is that the new Bud Light can has brought back the old Anheuser-Busch logo, missing for fourteen years from the label.
The main design elements that are part of the Bud Light logo are the Bud Light text, the AB logo, and the colors of the can. While it may not seem like the colors of the can should be such an integral part of the Bud Light logo and brand, they most certainly are. Few containers have been quite as memorable over the years as the new and old Bud Light logo cans.
Recently, the Bud Light brand went through a total redesign. Whether we’re talking about the cans, about the Bud Light Platinum logo, or the Bud Light Lime logo, the new marketing campaign is definitely spot-on. In fact, more and more people have started drinking the beer after the new redesign, including some of the brand’s most fervent critics.
Changes and Evolution
The biggest changes ever to go on with the Bud Light logo are the continuous evolution of the font, the removal, and reappearance of the AB logo, and the modifications brought to the can. These modifications usually happened once every few years, with every Bud Light logo and can last for two to five years, depending on user feedback.
Interestingly, the rebranding during the last Super Bowl is what actually rekindled an interest in the beer after the product had been bleeding profits over the past couple of years. Despite the product remaining the same, the marketing campaign was so successful that the spike in Bud Light sales actually brought the beer back to the top.
First of all, we have to talk about the shape of the Bud Light logos as they appeared over the years. While a Budweiser Light Beer logo circulated for less than a year after the beer’s initial launch, the first official Bud Light logo appeared in 1984. It lasted for six years, and it was joined by the Anheuser-Busch logo on most of the cans and bottles.
The original logo featured a custom bolded sans serif typeface, and it consisted of the words BUD LIGHT inside a rectangular frame with rounded corners. The Bud Light logo was joined by the AB logo, consisting of a fancy seal which included ovoid, rhomboid, circular, and starburst shapes. This AB logo was present on Bud Light cans until 2002, and was then brought back this spring.
From 1990 until 2016, the Bud Light logo consisted of two or three crescents which gently caress the Bud Light logo on its left side. Meanwhile, the font and the color scheme of the Bud Light logo have kept varying over the years.
The current Bud Light logo was revealed this spring, during Super Bowl. It went back to a retro design, using a logo extremely similar to the first official logo, bringing back the AB emblem, and making the can a staple of how to best market and redesign your products and brand.
The three colors involved in the Bud Light logo are the red, white, and blue of the American flag, with the red missing from the whole ensemble on occasion. In fact, the red color lasted from 1990 to 2009, and then from 2013 to 2016. Of course, the color scheme wasn’t meant to just look good, but also to inspire certain feelings and sentiments in people.
Blue is the main color of the Bud Light logo, and it is most frequently associated with stability, trust, and loyalty. Considered beneficial to both the body and the mind, blue is said to produce a calming effect and to slow down the human metabolism. It is also associated with wisdom, confidence, and loyalty.
Meanwhile, the white present in the Bud Light logo is often used to convey purity, light, perfection, and cleanliness. The color is often used to represent success. Last, but certainly not least, red is the color of energy, determination, danger, and desire. A very emotionally intense color, red is often used to not only enhance human metabolism, but also to increase blood pressure and respiration rates.
While all the colors are meant to stand for something on their own, the combined color scheme is meant to make the colors work together in new and complementary ways. Therefore, people drinking from containers featuring the old Bud Light logo were subliminally motivated to have feelings of loyalty and respect towards the brand, and to be confident about their choice.
While all the Bud Light logo fonts are custom sans serif typefaces made specifically for the company, it’s interesting to see how the marketing teams thought to represent the brand. All of the fonts resemble each other, with only minor changes being affected from one version to another.
The custom Bud Light logo font is one of the most instantly recognizable logos around the world, able to instigate fans and critics alike towards some more or less constructive debates on the qualities and faults of the products. It’s interesting to see how the font has evolved throughout history.
Perhaps the biggest change to come over the Bud Light logo font is how, although still bolded, it was made italic in order to suggest the lightness of the beer. It wasn’t until the 2016 rebranding that the italic was removed from the font, bringing back the old, classic 1990s Bud Light logo.
Inspiration and Trivia
Other than the 2016 Bud Light logo redesign, the company’s logos haven’t really had any sources of inspiration. Different marketing teams came up with different logos, changing them slightly every two years. It’s only with the new logo that we can finally talk about any form of source of inspiration.
Of course, the new Bud Light logo drew inspiration from older models, as well as from other lines of products. The typeface of the new Bud Light logo is pretty much the same as the one from the early 1990s, while the can has drawn inspiration from the previously successful Bud Light Platinum bottles.
Being one of the most internationally renowned and purchased beers in the entire world isn’t easy. However, as Budweiser discovered, diversification is the key element. Seen as either a high-quality light beer or as a poor excuse for a beverage, the goods featuring the Bud Light logo have recently gone through one of the best marketing campaigns in recent history, greatly raising product sales.