Since 1954, Burger King has been cooking and selling tasty burgers. They proudly display their logos on billboards and signs to encourage more people to visit their restaurant. Though the Burger King logo has changed quite a bit over the years, all of its incarnations have managed to reference the company’s famous flame grilled burgers. Keep reading to learn more about all the design decisions and changes that went into making the modern logo.
Burger King Logo Design Elements
The Burger King logo employs a circular design that includes many different elements. At the center of the circle is the text “Burger King” written in thick, red, all-capital letters. These letters are a customized font that has curved corners, no serifs, and uniform line thickness. “Burger” is written on the top line, and “King” appears on the bottom line in a slightly larger version of the same font.
Burger King cleverly makes their logo look like a burger, so consumers feel hungrier when they look at it. The text is slightly skewed and slanted, so it mimics the shape of two patties of beef. Dark yellow semi-circles on the top and bottom of the brand name look like stylized versions of hamburger buns. To create a more defined look, the burger symbol is surrounded by a blue swooshing line that thins out gradually as it curves to the left.
Changes and Evolution
In the first few years, Burger King used very simple logos. It started out as a stylized sun, depicted by an arch and some triangles, over the brand name. The sun was then removed as the company decided to stop focusing on their Floridian origins. Once the company turned into a franchise, they updated their logo as part of a rebranding plan to create a cheerful theme for their restaurants.
Starting in 1957, Burger King had a logo that featured a smiling king sitting on a burger and holding a cup of soda. In a sign below the king was the phrase “Burger King Home of the Whopper.” This logo was used until 1969 when the company made the decision to simplify the logo. They changed it to the word’s “Burger” and “King” stacked together between two bun shapes. This logo style was used until 1999, making it the company’s longest last logo. In modern times, the logo is quite similar, but it is slightly slanted and contains a swoosh around it.
Burger King’s original logo was a simple black and white design, but the company decided to add color with their 1957 logo. This logo used red, yellow, blue, and brown for the drawing of the king. The next logo used a dark yellow and an orange-red color to depict a bun. It was slightly updated in the 1990s, when the colors were slightly lightened and brightened. The modern logo is even brighter and more colorful.
Burger King originally used a thick, skewed font with a lot of angles and curves. This style was very common in the 60s and 70s, but it was not updated until 1994. At this time, Burger King switched to a smoother font with thick, even, regular lines.
Of course the most obvious influence behind the logo are simple the tasty Burger King Whoppers, but the actual shape of the logo is mostly influenced by a desire to appeal to modern aesthetics. The modern Burger King logo is somewhat unique among fast food brands because it was a drastic change that went almost unnoticed. Burger King completely updated its colors, fonts, and shape without confusing or annoying loyal customers. The decision to keep the classic burger shape allows Burger King to appeal to nostalgic fans. At the same time, the slightly lighter colors, cleaner lines, and more unified design allow the company to look bold and modern.
- The Whopper sandwich that was the original inspiration behind the logo has been in production since 1957. It originally sold for 37 cents.
- Burger King was originally called “Insta-Burger King” because the company used insta-machines to broil their burgers. This name was later shortened to its current state.
- Hungry Jack’s, an Australian subsidiary of Burger King still uses a version of the old logo from 1999 in their restaurants today.
Burger King’s bright primary colors and burger-themed logo do an excellent job of making people crave their food. Their brilliant logo manages to look like a burger without including too many design elements or patterns. Its simple, fun style works well for wrappers, signs, billboards, and a variety of other marketing at Burger King.