The Chicago Bulls are one of the most renowned basketball teams in the world. While their fifty-year history speaks of accomplishments and victories, many people outside of the United States only know of Chicago Bulls thanks to one man – Michael Jordan. However, their trademark logo is now iconic. The Chicago Bulls logo is one associated with quality sportsmanship and entertainment. The team was never involved in any major scandals and never lost a single championship game in its long existence. So, let’s dive right into the heart of the matter, and see what the history behind the Chicago Bulls logo is.
Changes and Evolution
Despite the team starting off in 1966, the Chicago Bulls logo has never actually changed throughout its half a century of existence. While that is fairly strange by logo design standards, there are plenty of reasons why the team decided to keep its logo all this time.
The third NBA franchise to start out of Chicago, the Bulls have, without a doubt, made history. They did so with the help of their incredibly talented players and excellent game performance. That helped the team sporting the Chicago Bulls logo win six championships, as well as never lose a single NBA Finals series.
So, one of the reasons why the Chicago Bulls logo never changed is superstition.
Another reason for the so far perennial nature of the Chicago Bulls logo is its designer. Dean Wessel, one of the most appreciated American cartoonists and graphic artists in the world, created the trademark red bull.
Chicago Bulls Logo Design Elements
As with most successful icons throughout history, the Chicago Bulls logo manages to get the entire attitude and image of the team perfectly. Then, it uses it to evoke feelings of loyalty and pride in the team’s old and new fans alike.
The Chicago Bulls logo will likely go on to remain unchanged for a long while. It’s widely considered one of the most famous worldwide. The logo depicts the face of a fierce, angry, red bull. Its horns remain stained with crimson blood, meant to show the determination and raw power of the team.
However, back in the very early ‘70s, a cloud was added below the bull’s nose. Since Chicago gained the nickname of the “windy city,” the same words were added within the cloud’s shape. However, both elements got removed.
The facial expression of the red bull is meant to both attract fans and intimidate opponents. One can easily read the intensity and determination inspired by the Chicago Bulls logo. Therefore, the purpose was to either excite fans that their team will win or get their opponents nervous at the idea of facing them.
In addition, the level of detail on the Chicago Bulls logo is simply astonishing. For a sports logo, supposed to be streamlined and easily adapted, this one has managed to provide amazing details. From the flaring nostrils to the blood-tipped horns, and even to the bags under the bull’s eyes, the emblem shows great ambition and adaptability.
Since the Chicago Bulls logo consists of a red bull, the primary colors integrated into it are red, black, and white. Each of the three colors is meant to stand for something by itself. However, the combination of the three means to evoke the sentiments most representative of the team.
The color of fire and blood, red means energy, strength, danger, determination, passion, and power. Those are precisely the sentiments the Chicago Bulls logo means to inspire.
Next, we have the black used for the bull’s contours. Often associated with power, mystery, and elegance, it’s intended to intimidate.
Last, but certainly not least, white is usually meant to suggest light, innocence, and purity. Considered to be the color of perfection and success, the white in the Chicago Bulls logo is meant more for the fans than for the opponents. It is supposed to show that despite their determination and brutality, the team will still fight and win fairly.
The font present in the Bulls logo is meant to be intimidating, yet still professional.
A custom serif typeface, the Chicago Bulls logo font is present on all of the brand’s merchandise. That ranges from jerseys and shorts to basketballs and hoops. It is as iconic to the team’s fans as the logo itself. Even more, it certainly contributed to the international success and fame of the Red Bulls logo and brand.
Inspiration and Trivia
Some fans believe that the Chicago Bulls logo is, in fact, the creation of Theodore W. Drake. He was another incredibly talented graphic designer, and cartoonist. Drake is mostly known for creating the Notre Dame Leprechaun logo and a TV puppet show called Kukla, Fran, and Ollie.
The Chicago Bulls logo is one many which were targeted by a group of fundamentalist Christians back in the 2000s. The brand and its iconic bull head came under accusations of containing satanic messages.
In fact, the Chicago Bulls logo came under fire for allegedly depicting a cultist reading from a Satanist book. This is only visible when the logo is upside down. Fans, however, looked closely at the Chicago Bulls logo upside down and determined that it resembles a robot reading a book far more than a cultist. It still joined one of many sports teams that caused controversy with their symbolism. The Washington Redskins logo was among them as well.
The Chicago Bulls logo and brand have a long and very exciting history. It belongs to one of the most famous and successful NBA teams in the world. Having won six championships and repeatedly generating talents worthy of the Basketball Hall of Fame, the Bulls don’t seem to be going away anytime soon. So, we will be seeing the Chicago Bulls logo a lot more.