Samsung Logo Design, History, & Evolution

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samsung-logo

In today’s capitalist society, brand names, logos, and jingles can become cultural touchstones. So, by examining a major brand one can view society in cross-section. 

One such brand is the electronics giant Samsun. Which rose from humble beginnings in the 1930s. To become today one of the world’s largest makers of consumer electronics. 

The story of the brand can be told through the prism of the famous and now ubiquitous Samsung logo. Which has undergone changes over time. That reflect alterations both on the broader consumer landscape. Also, within the company itself.

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Image via Pixabay

About the Samsung Brand

Early Years

Originally formed in 1938. As a trading company that dealt in dried fish, noodles, and local produce. Samsung (which means “three stars” or “tri-star” in Korean). diversified into a range of industries. Like food processing, textiles, and retail.

Also delving into financial matters such as insurance and securities. It would not be until the late 1960s. That Samsung would enter the consumer electronics sphere. For which it is most well-known today.

During this transition into consumer electronics. Samsung created several new divisions to focus on the burgeoning new industry. Including Samsung Electronic Devices, Samsung Electro-Mechanics, Samsung Corning, and Samsung Semiconductor & Telecommunications. 

The first product to be delivered under this new direction was a Samsung black-and-white television set. A precursor of things to come.

Telecommunications

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Image via Pixabay

Another fateful corporate decision took place in 1980. When Samsung entered the telecommunications hardware industry. With its buy of a South Korean company that manufactured switchboards. Soon, Samsung had revamped the newly acquired facilities to build equipment for telephone and fax systems. Which, decades later. Ultimately would culminate in Samsung’s successful line of mobile phones.

A Global Player

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Image via Pixabay

During the 1990s. Samsung first began to emerge as the dominant global player it remains today. By 1992, Samsung had become the world’s number one producer of memory chips. Which were found in an ever-growing array of devices. Making it the number two producer of chips generally. Samsung introduced its first Liquid Crystal Display (LCD) screens in 1995.

By a decade later, it was one of the world’s largest makers of LCD displays. At one point, Samsung entered into a joint agreement with Sony. To produce ample LCD displays to fulfill the needs of both companies. But Samsung later bought out Sony’s stake in the venture.

Since around 2000. Samsung has been embroiled in many intellectual property lawsuits around the globe. Particularly cases brought by and against Apple. With both sides alleging the theft of intellectual property in their competitor’s smart-phone devices.

Regardless, by the beginning of 2012. Samsung had overtaken Nokia as the largest mobile-phone manufacturer by sales. A crown Nokia had held since 1998.

Present Position

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Image via Pixabay

From 2017 revenues, Samsung Electronics, the face of Samsung most visible to consumers. Presently claims the titles of world’s largest information technology company. Also, world’s largest chipmaker, and world’s largest consumer electronics maker.

What many consumers may not know. But, is that beginning in the mid-1970s. One of the most significant factors driving Samsung’s growth was its shipbuilding division.

Today, Samsung Heavy Industries is one of the world’s largest shipbuilders. And the number two shipbuilder by revenue as recently as 2010. Samsung boasts not one but two construction companies. Samsung Engineering, and Samsung C&T. 

Both of which rank among the world’s 20 largest. Besides, Samsung Life Insurance is the world’s 14th largest life-insurance company. Also, Samsung Everland operates the oldest amusement park in South Korea and Cheil Worldwide. 

Samsung company, is the world’s 15th largest advertising company, per 2012 revenues.This combination of assets makes Samsung one of the largest companies in the world. Ranking 6th overall in global brand value as of 2017.

In all, the Samsung of today comprises over 80 companies in industries. As diverse as consumer electronics, and life insurance. Also, construction, financial services, medical services, and shipbuilding. Generating hundreds of billions of dollars in revenue annually.

While the company is a far cry from its humble beginnings. Its founder’s vision of a highly diversified company. With its fingers in some disparate economic pies remains true to this day.

Samsung Logo Design History and History

Firstly, while many American consumers only have become familiar with the Samsung name. And so the Samsung logo over the past few decades. The company’s roots date back to 1938.

Now, the operation was so small, localized, and trade-centric. That the company did not even consider the need for a logo. By 20 years later. Yet, the company had expanded to such an extent that management recognized. The need for a unique and identifying Samsung logo.

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Image via Pixabay

The 1958 Samsung Logo

Having undergone significant growth in its first two decades of existence. Samsung became aware of the need for a unique identifier. That consumers would associate with their ever-expanding brand.

This first Samsung logo bears little resemblance to the Samsung logo and word mark we now know today. In recognition of the literal meaning of the company’s name (In Korean, Samsung means “three stars”).

The original Samsung logo features three stars, three stripes. And, in a nod to the company’s origins in the agricultural sector. A grouping of wheat plants.

The 1960s Samsung Logo

As the company delved further into the consumer electronics marketplace in the 1960s. With its first black-and-white televisions. Samsung again recognized the need to revise its logo. While it retained the traditional three-star graphical design.

The revised Samsung logo introduced a wordmark beside the reduced-size tri-star emblem. Which had also been decluttered. Furthermore, the simple three stars within a circle appeared.

Somewhat reminiscent of the logo of the Pittsburgh Steelers National Football League team. Without the distinctive black-and-yellow coloring.

The 1980s Samsung Logo

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Image via Pixabay

As Samsung continued to expand into the 1980s. It underwent yet another re-imagining of the Samsung logo. This time to a design that would be more recognizable to modern consumers.

Though still a far cry from the contemporary Samsung logo we know today. Through the 1980s and into the early 1990s. The company continued to use variations on its original three-star design. Introducing a word-free logo that featured three different four-pointed stars arranged. With two stacked on top of one another and the third off to the side.

In addition, though the most prominent feature. The stars in this Samsung logo are formed using negative space. Futhermore, with the actual design using ten diamond shapes. To create the exterior contours of the stars.

This same three-stars-constructed-of-diamonds Samsung logo introduced in the 1980s. Also came in a version that included a wordmark. With the graphical element reduced significantly in size.

And placed in front of the word “Samsung.” In this version, the diamonds appear in a bright red color, and the word “Samsung” is spelled out in a bold. Sans serif font that is much heavier than the sleek wordmark in use today.

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Image via ​Pixabay

The 1993 Samsung Logo

In 1993, Samsung introduced the Samsung logo as we know it today. Also, which features a leaner wordmark ensconced in an oblong blue oval. This version of the Samsung logo finally dropped the three-star design. For good, literally and symbolically. Placing that era of the company behind them as the company looked to the future it was helping to shape.

The blue oval, tilted at a ten-degree angle, is, according to some commentators. Intended to represent the blue orb of the Earth as it races through space. Demonstrating how far the company had come from the days.

When the Samsung logo hearkened back to the company’s earlier role in wheat production. From the fruits of the earth itself to a view from space. The evolution of the Samsung logo is, in a sense, an allegory for the history of the company itself.

Conclusion

As one of the world’s largest makers of consumer electronics. Samsung literally has helped shape the world we inhabit today. Influencing our habits. The way we communicate with one another, and even the ways in which we perceive and interact with our world.

While it is easy to overlook the influence of such large corporate players. The fact is that they have an enormous influence on the direction our culture takes. As they seek to respond to as well as dictate consumer tastes. 

By examining something. As seemingly innocuous and straightforward as the changes to the Samsung logo. One can learn a great deal about the changing role of electronics in consumers’ lives. As well as how Samsung sought to cultivate this relationship between human and machine.

In less than a century since Samsung was founded in 1938. The kind of equipment Samsung manufactures has migrated from the agricultural field into the home. Also, where its devices have become an integral, everyday part of most people’s lives.

This is symbolized within the Samsung logo by its evolution from a design. Featuring wheat plants to one purporting to show the world from space.


Star Wars Logo Design, History; Evolution

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darth vader

Star Wars is one of the most successful franchises in film history. When the first film in the series was released with the eponymous film in 1977, no one could have predicted the impact that this film series would have not only on Hollywood and film making, but on culture.

Many terms associated with the Star Wars franchise are now in common parlance, including specific aspects of the film like lightsabers and Jedi knights. Even the Princess Leia hairstyle of the original film is well-known. Here we will discuss the Star Wars logo and the history and impact of the logo in the United States and around the world.

Logos are important for brand marketing and Star Wars is no different. A good logo is immediately recognizable, allowing someone interested in the product to instantly know they are in the right place. Some of the most iconic logos include the golden arches, Starbucks mermaid, the blue oval, and a simple outline of an apple with a bite taken out of it.

The Star Wars logo may be simple but it conveys the message of the films in an effective and succinct fashion. In this regard, the Star Wars logo has all the characteristics of a good logo.

About Star Wars

It is difficult to imagine American film without Star Wars. The Star Wars films have had an enormous cultural impact, which says nothing about the impact Star Wars has had on film making itself. Star Wars took science fiction film making away from a niche industry and catapulted it into the mainstream.

Films today are saturated with the science fiction elements that Star Wars introduced, such as the design of spaceships and weapons, and even character and set design.

George Lucas and the First Three Films

Star Wars was created by George Lucas and the first film was released in 1977. The first Star Wars film, entitled Star Wars: A New Hope (Episode IV) was the first film in one of the most lucrative film franchises in history.

The film was given the designation Episode IV because George Lucas planned even then to create three prequel films to introduce the story and characters he explored in that first film. This film introduced to us such characters as Darth Vader, Luke Skywalker, Princess Leia, and Chewbacca, just to name a few.

It is difficult to say why Star Wars has been so popular as a franchise, but it may have to do with striking the right balance between science fiction elements and the typical characteristics of a fun, entertaining film.

Star Wars was followed by The Empire Strikes Back in 1980 and The Return of the Jedi in 1983. These first three films were basically a long entry in the space opera that is Star Wars. They concern the events in the life of Luke Skywalker and his father, (spoiler alert!) Darth Vader. They explore concepts of good and evil in the setting of a galaxy far, far away.

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Star Wars Gets a Reboot

The Star Wars franchise did not end with the first three films. George Lucas kept his promise of releasing his prequels to the series when he dropped The Phantom Menace in 1999. The Phantom Menace was Episode I, meaning it was intended to introduce the characters and ideas that were explored in the original three Star Wars films.

The Phantom Menace, like the other, later Star Wars films, continued to use the basic Star Wars logo, although appearing a little differently because the films did not incorporate Star Wars into the name.

Star Wars introduced us to Anakin Skywalker, the boy who would later be known as Darth Vader. The Phantom Menace was followed by Attack of the Clones, which continued to explore the story of Anakin Skywalker’s descent into the dark side. 2002’s Attack of the Clones was followed by Revenge of the Sith, a film which completed Anakin’s transformation from reluctant Jedi knight into servant of the Dark Emperor Palpatine.

Star Wars For a New Audience

Although the prequels have been met with mixed reviews from critics and fans, George Lucas and his team did not stop there. The Star Wars franchise received a vibrant boost with the release of The Force Awakens in 2015, which became Episode VII in the franchise. Like the other films, The Force Awakens also used a basic variation of the Star Wars logo. The Force Awakens was followed by the Last Jedi in 2017, a film which continued the phenomenal box office receipts of all the other Star Wars films.

Outside of the main Skywalker theme of the Star Wars films, George Lucas and his team also forayed into other stories that explored the Star Wars universe. The two main films here are Rogue One: A Star Wars Story and Solo: A Star Wars Story.

These films branched off from the main plot of the episodic Star Wars films although they frequently referenced or even included main characters and plot devices. The success of the films in the Star Wars franchise has meant that more films are in the works, with Episode IX already in development.

Star Wars Logo Logo Design

The design of the Star Wars logo is pretty basic. Although the Star Wars logo with its block-style lettering and 80s flair is recognizable to most movie fans, the original logo was not in place at the time the first film was released.

A review of posters and other memorabilia that surrounded the first film shows that the Star Wars logo underwent somewhat of an evolution. Most variations of the logo followed the theme that moviegoers see in the opening sequence of the films: of letters trailing off into the distance.

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The Star Wars logo we recognize today crops up in the titles of all the films that followed the original Star Wars released in 1977. Although the logos of the various films have their distances, the smooth, circular lines around the letters and block-style of the letters is consistent across the films with some exceptions.

As mentioned above, the main theme of the Star Wars logo is almost an 80s science fiction type of Art Nouveau with the sense of movement we associate with the opening narrative sequence of the film.

Although the Star Wars logo may appear fairly simple, this may be a selling point not only for the logo but for the films in general. Star Wars does not strike itself out as a film that attempts to be something it is not.

Although the characters, ideas, and sets are enticing and original, the characters in Star Wars come across as old family friends that just happen to be living very, very far away from Earth (and technically died a long, long time ago). George Lucas does a good job at making Star Wars both something different and something familiar, a trick we even see with the Star Wars logo.

Star Wars Logo History & Evolution

As we touched on earlier, the Star Wars logo was not set in stone at the time the first film was released in 1977. Posters, advertisements, and other memorabilia reveal sometimes subtle variations on the basic theme of the logo.

The logo letters are generally in block-style, but sometimes we see the words Star Wars in stark, jarring text. That is, without the smooth, curving lines we see in the titles of the Star Wars films. This may represent George Lucas and the other names in Star Wars still attempting to figure out what this whole Star Wars thing was about.

What do we mean by that? We live in the age of branding, and a logo is an important part of a brand. By streamlining the logo of Star Wars into a thing of block letters, smooth lines, and sort of upbeat, modern flair, George Lucas did not set Star Wars apart as a dramatic, horror film but the type of lighthearted film that anyone in the family could enjoy.

The films that came after the original Star Wars all had logo designs that were variations of the first film. Some logos used thinner lettering, but the smooth, circular style has been consistent throughout all the films in the franchise.

This is not to say that the logo has not changed it all, but the creators of the many films have stuck to the basic design, usually just changing the colors and thickness of the letters. If it ain’t broke, don’t fix it—something other branders can take to heart when branding their products.

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Conclusion

Star Wars has a place in the heart of many film enthusiasts because they associate the film with the times in their lives when they first watched them.

In this context, the Star Wars logo is important as it reminds the person looking at the logo of those feelings they feel when they watch the film. Because the logo is smooth, simple, and not jarring, the logo is able to effectively represent and sell the Star Wars franchise.

Minecraft Logo Design, History And Evolution

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In the olden days, people studied the logos or icons of famous saints in churches. In a tech-based world, however, young people and increasingly adults are spending more and more time worshipping at the altar of their gaming PC’s, which are increasingly taking over consoles (like the old N-64) as their primary gaming machines. 

The gaming industry, in turn, is overshadowing Hollywood, with many games becoming even more expensive than first-run movies to produce! Whether you’re a gamer or not, it’s hard to have a discussion about PC gaming without talking Minecraft and the ever evolving Minecraft Logo.

About Minecraft

It’s one of the most iconic games ever made, particularly in the PC realm, and it’s called Minecraft. We thought we should give you a little background for the non-gamers out there wondering why the Minecraft logo is such a big deal. 

The original version, affectionately known by Minecraft devotees as “Minecraft Classic,” hit the public as a kind of “soft open.” It’s considered the second stage of the development cycle of Minecraft by some, but serious gamers still enjoy poking around its sandbox world. 

It was pretty bare-bones, but still it was a necessary progression toward the versions of it popular today.

Notably, even though it was born as a personal computer game, Minecraft has enjoyed great success crossing over to and adapting to various console systems, making for easy, seamless play without all the hitches that non-gaming-nerds have little patience for resolving. 

That said, the availability and compatibility of Minecraft’s array of versions, running the gamut of platforms and consoles, speaks to the popularity of the game.

Long story short, Minecraft is more than “a thing.” It’s a video gaming phenomenon, and it’s built upon a premise that doesn’t just allow for player creativity – it requires players to be creative. But don’t worry, it’s got plenty of outlets for all that gamer aggression with untold legions of opportunities to engage in combat!

Minecraft Logo Design & History

Most logos are designed to reflect a key value or characteristic of the game they represent, and the Minecraft logo is no different.

Precursor to the First Official Minecraft Logo: 2009

Crafted in 2009 by Hayden ‘Dock’ Scott-Baron, the original logo featured all-caps lettering with rounded edges which, when combined, served as a window to a kind of cartoon, concave open horizon. The sky is light blue with clouds within the letters of the word, “MINECRAFT,” and the grass is green; the clouds are slightly pixelated to convey the feel of a low-bit console system.

The First Official Minecraft Logo: 2009 Through 2011

Arguably the first “official version” of the Minecraft logo that would enter the American collective consciousness, the logo used by Minecraft in the game from 2009-2011 featured cobblestone. 

This is significant because Minecraft is, if nothing else, a game about craft and creativity. Being a “sandbox” game, there’s not a linear path to success like the old Super Mario games, where each level predicably moves from left to right. In Minecraft, every gamer jumps into the sandbox of the game and builds; hence the cobblestone finish that game historians instantly recognize from the original version.

The Minecraft Logo Today: 2011 Through Present

Making its debut on Minecraft Beta 1.4, the new logo released by Mojang is distinguished from the first official logo by a face comprising the top inside part of the “A.” Compared with the first official logo, the quality of the new graphic sees a bit of an upgrade, receiving some touch-ups that make the stone comprising the letters in “MINECRAFT” appear cracked and thus more realistic.

Alternate Versions of the Logo

In addition to the traditional Minecraft logo, multiple copycat versions have also been released to celebrate each new iteration of the classic on every serious gamer’s hard drive. We’ll highlight some of these variants of the original here.

Microsoft Bedrock Edition

Microsoft has released a new logo version with the Bedrock Edition of Minecraft. The logo does not read, “Minecraft: Bedrock Edition” but rather sticks with the basic “Minecraft” with no subtitle, perhaps because the bedrock edition is a slick marketing way of conveying, “basic” or “foundational” edition. It’s also been called the “Bedrock Version,” the “Bedrock Engine,” or “Bedrock Codebase.”

This Bedrock Edition is merely a minor variation of the Mojang version previously discussed. It’s differentiated from the Mojang-released 2011 version by greater depth of the stones in the shadowy third-dimension mostly in the bottom portion of the logo. Cracks in the stone also get lighter, compared to the borders of the letters, for easier readability.

Java Edition

No discussion about the evolution of the Mindcraft logo is complete without one of the latest additions to the Mindcraft logo family: the “Java Edition” version. The Java Edition version sees the word “MINECRAFT” get proportionally smaller compared with the Bedrock version to make room for the subtitle, “Java Edition” in all caps beneath the title.

The Minecraft Logo in Pop Culture

With every phenomenon as big as Minecraft, there are inevitably copycats. And with every copycat, there’s another fan artist, another fan-coder, another dreamer coming up with their original homage to the Minecraft lifestyle. We’ll examine a few ways that the world at large has paid tribute to this god of modern games and the ubiquitous Minecraft logo.

“MINECON EARTH”

A play on the traditional “MINECRAFT” logo, the “MINECON EARTH” logo is featured on the “splash screen” graphic of the online streaming channel where you can watch MINECON Earth. The logo features a variation of the “MINECON” logo, with “EARTH” beneath it in similar 3D lettering. 

Above it, a virtual Rubick’s Cube of the Minecraft world spins its various layers: a compelling animated infographic if there ever was one! Behind it, a twinkling sky flies by.

Blockify Everything!

At Minecon Earth described above, a convention for Minecraft fanatics, attendees often show off their favorite renditions of pop culture icons, blockified Minecraft-style like the letters in the logo. One of these famous scenes, prominently displayed on the Minecon Earth Web site, is the cliff scene from Tim Burton’s Nightmare Before Christmas. 

Another blockified Minecon Earth-featured image is that of blockified pandas. Minecon Earth and Microsoft are involved in a collaborative effort related to these images to conserve panda life, where players are encouraged to place bamboo – which pandas eat, in Minecraft.

Minecraft Blockified Brand Penetration and Merchandise Licensing

But the fun doesn’t stop there. Other images pulled directly out of pop culture and blockified in the style of the Minecraft logo include Disney’s Cinderella Castle, the Conan O’Brien Show, and many others you’ll recognize. 

Much of these images, blockified just like the Minecraft logo, make their way onto the shelves of huge retailers like Target in the form of tee shirts, plush toys, and lanyards. Someone’s definitely cashing in on Minecraft licensing and merch! One thing is certain; it’s a sure sign that Minecraft is a major cultural phenomenon, inspired by the way the very title is blockified in the iconic logo.

Minecraft Logo Maker

Just to give you an idea of just how obsessed Minecraft fans are, they’re not content to let the original logo be. They want to design their own “Minecraft logos!” Thus, a cottage industry has sprung up of various customizable Minecraft logo-makers for the serious enthusiast. Customers or visitors to the various Minecraft logo maker Web sites have the option of creating various iterations of the logo complete with their own names.

Other variables these superfans of Minecraft culture can set include the color of various elements in the logo, like, for example, the water, resulting in a kind of personalized crest. It’s usually not free to create a customized Minecraft-style logo, so like the merchandise available, these customizable logos will take your money any way you’re willing to give it to them, including via bitcoin and credit card.

Minecraft users are so dedicated to the Minecraft brand that they want the world to know they are Minecraft players: and there’s no better way to do that than by sporting your very own merch with your very own customizable stickers, hats, or you-name-it, all with that classic, Minecraft logo-inspired, “blockify everything!” art that screams “MINECRAFT!”

Conclusion

Minecraft is a brand that is focused on its base of super-fans, and nowhere is this conveyed better than in the famous Minecraft logo. Here, we’ve covered some basics about Minecraft in case you’ve been living under a rock. 

We’ve gone into the history of the Minecraft logo, including a pre-release beta version which was never really used, plus the original and its descendant logo. We’ve also covered some variations of the logo used for various purposes and editions.

We’ve covered how the logo’s style has become intermingled with other manner of pop culture. We’ve also covered how even you can make your own Minecraft logo and how legions of block-thirsty Minecraft fans have done just that. The only thing left for you to do is to start blockifying something.

Fortnite Logo Design, History And Evolution

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What is the Fortnite logo? Well, let’s first explore the game itself. When it comes to video games in the modern world, the possibilities are seemingly endless.

Over the past few decades, two games that broke the mold and became breakaway hits on the market were Grand Theft Auto and Minecraft. Grand Theft Auto Online would further change the landscape of gaming, allowing us to run free in an online world playing against other human competitors, often in heated gunplay or car chases.

Combining the elements

Minecraft allows the player to mine materials from the environment around them and build in three-dimensions. Fortnite combines both elements of these games and has the great Fortnite logo to top it all off.

In this article, we’ll first explore an overview of Fortnite followed by the uniqueness of the game’s logo and a consideration of its history and development.

Fortnite Game Overview

As mentioned above, Fortnite, at its most basic, is Grand Theft Auto Online meets Minecraft. In Fortnite, you are ejected from a party bus floating above an island – an island with a variety of different locations, or towns, each with a unique layout, architecture, and appearance.

Each and every building from within the towns, and even the trees and rocks on the landscape can be smashed down with your mining tool, and harvested for their material, whether brick, wood, or steel. With the materials, the player is able to build structures – weakest being wood and strongest being steel.

Building Your Fortress

The materials that are harvested can be used to build walls around yourself to block incoming bullets or to create cover while you use health-replenishing med-packs or shield potions.

The structures can be as simple as a square box around you with a set of steps to rise up a level to gain some ground over your enemy, or they can be built out into complex and impressive multi-roomed and floored fortresses from where you can gain ground over your opponents.

You can even trap them within a maze of your own making, complete with deadly wall-traps that can be found in the environment and placed in structures.

Maximizing Your Load-Out

In Fortnite, your inventory is referred to as your “load-out”, with the game allowing you to carry up to 5 items of weapons, med-packs, shields, bombs, and porta-fortresses, which are essentially bombs that when ignited, build an immediate fortress around you that can then climbed using bouncing tires.

This gives you ground over your enemies and the ability to bounce off the sides in any direction without damage. Building your load-out is what will determine your success or failure in the game.

Quick Tip!

Additionally, a carefully balanced mix of close-, medium-, and long-range weapons, plus shields keeps you alive.

The load-out that you choose will determine what you are capable of doing in the game. A load-out of only pistols limits your ability to attack your enemies to close-combat, while assault rifles are useful at medium range, and sniper rifles provide long-range ability. 

There are also a variety of special weapons that can be found throughout the game, including rocket launchers and grenade launchers. Each weapon has a color with the colors determining the quality of the weapon and damage it does. In ascending order, the colors are gray, green, blue, purple, and gold.

Watch Out for the Storm

In Fortnite, players are prevented from “camping” which is holding up in a single location for the entire game in hopes of out-surviving the other players.

Fortnite has the “storm eye”. Like the concept used in the popular movie series “The Hunger Games”, the players must be in a particular zone at a particular time, and if not, they are damaged and ultimately killed by being outside the zone of play. Outside the zone of play is the storm.

The storm moves about and shrinks during the game, requiring the players to relocate and thus encounter and battle one another.

Play Style

There are a wide variety of styles that can be chosen to employ in Fortnite, ranging from the gatherer who eludes battle and hopes to win by the other players dying in the storm, to the hyper-aggressive hunter who gathers weapons mainly by killing other players and taking their load-outs.

The style of play that you choose is purely personal, and either can be equally effective, but the hunter style of game-play results in your abilities growing at a faster rate as you use them more often. The most enjoyable style of play, however, is personal, so try them all out and determine which style of game-play best suits you.

Logo Design and History

big fortnite logo display

CC 2.0 by Sergey Galyonkin via Wikimedia Commons

The Fortnite logo has varied in its appearance throughout its history, beginning as a relatively simple text logo. In time, the logo would evolve from only letters into a relatively complex image containing a variety of components including the peaks of towers, castles, and even the top of carnival tents.

The logo design is now a graphic that has become closely linked with the game and brand. Each element of the logo communicates to the player an element within the game.

The text “Fortnite” is built within a graphic logo that depicts the gaming content. The center of the Fortnite logo is a tall fort, presumably the leading fort in the game, the one that must be targeted to take the victory royale in the battle royale competition.

Beside the large fort is a satellite dish with various communication posts scattered throughout the playing world to exhibit the coordination of the players in the game. There is a hill topped by an umbrella in the next graphic element of the logo.

Satellite dishes and communication towers scattered throughout the game provide the player with a source of weapons, treasure chests, and advantageous high ground.

battleroyale game to illustrate evolution of the fortnite logo

Trees are also drawn into the logo which are the source of the wood materials for the players to build their fortresses or quick shields for instant protection.

Two different types of trees are drawn into the logo – pointed pine trees and rounded trees. The round trees can be landed on while the pine trees cannot.

The Fortnite logo is capable of communicating to the player a variety of elements of the game-play that is in place within Fortnite. The lead tower communicates the importance of establishing a sound fortress to defend in the larger game modes.

The trees underline the importance of mining materials and taking cover, with the structures shown in the logo demonstrate what the player can build with their materials.

The hill-like shape of the Fortnite logo is also illustrative of the “king-of-the-hill” concept of the battle royale game mode in which solo, duo, or squad teams of 4 players compete for domination among a total population of 100 players per game.

Fortnite Logo Evolution

Fortnite has undergone a relatively broad revolution in terms of the Fortnite logo design. We’ll consider a few of the main iterations of the logo that we’ve seen that led to the current version we explored above with the hill atop the tall fortress.

The earliest design of the Fortnite logo was simply the text “Fortnite”. This allowed the game to be marketed purely on word-of-mouth by people in the know, but to advertise the game to people who have not played it, the logo would have to evolve a bit into a more representative image that communicates more about the game.

After the text-only logo, Fortnite would then present a logo in which the name of the game is written in planks that have been assembled together to make the letters.

Evolution of games = evolution of logo

​​This element of the imagery communicated to the viewer that things are built with wood in the game. This was further reinforced by the addition of three words, “Create. Collaborate. Defend”. 

This was from an earlier iteration of the game in which players built forts together to fight against hordes of zombies and collaborating on their defense.

As the game evolved and the battle royale mode of player-versus-player emerged, the Fortnite logo again evolved.

The battle royale mode of Fortnite is what most resembles Grand Theft Auto Online, and also received its own logo, which is the text “Fortnite” and the text “Battle Royale”, with a pair of military-style dog tags draped over the lettering for “Battle Royale”.

This logo is for the game mode that has propelled Fortnite to the front of the modern multi-player gaming pack. Outside of the plain text and the wooden text logo, this communicates a mode, while the current and new Fortnite logo communicates the spirit of the game and more of the possibilities that are in store for the player.

Fortnite Logo: Conclusion

Fortnite has grown to become an extremely popular game. Its creative and comprehensive graphic logo communicates the content of the game to potential players. The logo, like the game, has undergone change and evolution to better appeal to its fans and potential fans.

For more information on logos and their evolution, check back to Logo Realm at for ongoing articles and updates.

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