In 2011, a group of Stanford students got the idea of creating an image sharing app that did not permanently save data like other social media websites. Snapchat quickly picked up popularity because users loved the idea of being able to send images that would be automatically deleted from the recipient’s phone in just a few seconds.
Each day, millions of users see the Snapchat logo as an icon on their phone, but few know how it was actually created. This article will teach you all about the fascinating history, fun trivia, and interesting design of the Snapchat logo.
Snapchat Logo Design Elements
Snapchat’s logo is in a simple square shape because the company primarily uses their logo as the icon for the app. It consists of a yellow square with slightly rounded corners. According to the company, this yellow is Hex# FFFC00 or Pantone color Yellow U. It is a bright primary yellow that looks cheerful without being too glaring. The inside of the square contains the silhouette of a white ghost. This ghost appears to be similar to the classic Halloween costume of a person wearing a sheet. It has a rounded head, two stubby arms, and a curved, floating edge along the bottom. To differentiate between the light colors of the yellow and white, there is a thin black line outlining the Snapchat ghost.
Changes and Evolution
Snapchat’s logo has actually used a similar shape since back when the company was called Picaboo. However, the ghost in the original app icon had a face. It features a cheerful little smiley face on the ghost’s head. The ghost was sticking its tongue out to create an even more whimsical design. In the only major change to the icon since its creation, Snapchat decided to remove the face of the ghost.
According to the company, this was done to represent the idea that the users are the face of Snapchat. Regardless of the reasons behind this decision, it was a wise move that helped to streamline the logo into an icon that looks simple an elegant even on small phone screens.
Snapchat’s logo always contains a white ghost on a yellow background, but the actual shade of yellow has changed a little over the years. At first, the background used three dimensional shading and highlighting over the yellow. This was then changed to a gradient yellow that lightened at the top. Eventually, Snapchat changed their logo background one last time to the solid yellow hue that it is today.
Since the very beginning of the company, Snapchat has always combined a shade of yellow with the shape of a ghost. The first logo for Snapchat was designed by Evan Spiegel, the CEO and co-founder of Snapchat. He created a ghost to symbolize the impermanent nature of pictures taken on the app. Just like a ghost, you can only see the Snapchat images briefly before they disappear. Yellow was chosen as Snapchat’s key color because the company wanted to stand out, and they noticed that yellow was not used by any of the other main phone apps.
- The Snapchat team says the official name of their ghost is “Ghostface Chillah” which is inspired by the name of Wu-Tang Clan member, Ghostface Killah.
- In the first month that an app with the Snapchat logo was available to download, only 217 people used it.
- Many believe that Snapchat got rid of the ghost’s face due to a lawsuit about who actually had the idea for the logo. So far, the company denies those rumors, but they still persist.
- It only took Spiegal one evening to create his iconic logo.
The Snapchat logo has definitely played a huge part in helping the company to grow. An unusual color choice ensured that the app would stand out from all its competition, and the ghostly shape makes people curious about what the app does. This logo is now the face of one of the most popular apps in the world thanks to its clever design.