If you’ve spent time in the world of industrial electronics, you may already be familiar with Siemens. A huge producer in healthcare electronics and electrical engineering, this German company has a truly spectacular reach. As a major company, it has put a great deal of thought into the way it presents itself to the world at large. By taking a look at the evolving Siemens logo, one can see how the company has attempted to put its best face forward over the decades.
Siemens Logo Design Elements
The current Siemens logo is incredibly simple. Just a wordmark of the company’s name, it eschews any kind of representational branding and instead focuses entirely on the company itself. This is a sign that the company believes that it can easily trade on its own reputation, but that it isn’t so well-known among consumers that it can rely on a simple symbol. The clear and precise nature of the logo is useful to individual consumers and businesses alike, playing a huge role in the way the company brands itself.
While the logo is simple, it doesn’t take the monochrome tactic that one might assume. Instead, the color of the logo is a light blue. This is a good representation of energy and electricity, helping easily identify Siemens in the electronics sector. The font chosen is also very easy to read, making it clear from whom the products come. It’s a good use of a wordmark to help spread the name of the company to new consumers.
Changes and Evolution
The shape of the Siemens logo wasn’t always so simple. The early shape of the logo was an interlocking ‘S’ and ‘H’, representing the original name of the company Siemens and Haske. By 1925, the logo would gain a circle – all the better for being stamped onto products. The circle would be surrounded by a rhombus in 1928, also gaining the company’s name for the first time. The next logo, put into place in 1936, would lose the circle and rhombus but retain the letters and the company name. The wordmark would be all that remained by 1973 and the logo has remained the same ever since.
Like many companies, Siemens has eschewed color in its logo for most of its history. that was largely due to the ease of printing in black and white in the earliest days and the ease of printing a monochromatic logo on plastic later on. In fact, the company wouldn’t have any color at all in its logo until the 1970s. At that point, adding color to the logo was a nod to the times, especially since so many of Siemens’ rivals were making it ever easier to identify their products in a much more competitive consumer electronics space.
When Siemens was founded, it didn’t actually use the company’s name in the logo. Instead, it used a stylized ‘S’ and ‘H’ to represent the company’s initials. By 1928, though, the company finally began to use a chunky, very European text in the logo. This text would only be used until 1936, though – after that, the company would adopt the familiar, solid text that it uses today. The text is very easy to read whether capitalized or lower case, and works no matter how the word is spaced. It’s one of the better font coices for viewing a company’s name on a product.
The major influences for the Siemens logo have changed over time. In the early days, the company used a logo very similar to that of other industrial companies. As consumer electronics became more popular, Siemens adapted its logo to fit with those companies. The biggest influences probably come from international rivals, who tended to use simple, easily-identifiable names rather than images in their logos. As such, Siemens choice to drop everything but their name from the logo was probably very helpful.
Siemens wasn’t much of a trend-setter, though. The company’s choice to go with just a name probably helped solidify that choice as the norm in electronics, but Siemens was merely an early adopter rather than a trailblazer. Still, it seems that if Siemens adopts a change the rest of the industry won’t be too far behind.
- The Siemens family is still the largest shareholder in the company.
- Siemens was initially created as a German telegraph company.
- Siemens built the first electric elevator in 1880.
- Siemens holds the US patent for the electric railway.
The Siemens logo works well for what the company wants to accomplish. It shows the consumer who made the product, and in the end, that’s what’s most important. If you want to see simplicity in action, this is where you want to start your journey.