Founded in 1980, Hublot is a relatively new brand in the world of luxury watches. Nonetheless, Hublot has managed to distinguish itself with oversized chronograph watches made from unusual blends of materials. One example of Hublot’s clever marketing is the company’s logo.
The Hublot logo has remained relatively unchanged since the company’s founding because it does such a great job of representing the brand. This logo combines elegant simplicity with stylish flair to create a design that is instantly recognized by watch enthusiasts everywhere. Keep reading to discover all the details about the Hublot logo.
Hublot Logo Design Elements
The logo for Hublot may seem basic at first, but a lot of subtle design elements help to make the logo look sleek and stylish. At the top of the logo is a large “H” to symbolize the brand. The cross bar of the H is a wavy curve that slants diagonally across the two vertical bars of the H. This curvy crossbar extends to the bottom of the H on the left side and the top of the H on the right side.
In smaller lettering beneath the H emblem are the words “Hublot” and “Geneve” written in two horizontal lines. Both words are centered in the logo, but “Hublot” is much larger than the “Geneve” line. The text is written in an all-capitalized, san-serif font. It uses a modified version of the Gotham Medium font which is known for its slightly widened shape and even line weights.
Changes and Evolution
All variants on the Hublot logo have used the same signature shape of an H emblem centered above the brand name. Hublot briefly experimented with a three dimensional version of their logo that had shading to make the lettering stand out more. However, they decided to go back to their original flat logo which looks better on computer screens and watch components. The “Geneve” line of the logo ocurred in its first incarnation, but then it was removed for a few years. Hublot eventually added this line back to their logo because it helps to draw attention to the brand’s Swiss origins.
At first, Hublot generally depicted their logo as black text on a white background. However, the brand has started to use darker coloring for much of their website design and print advertisements. Therefore, it is much more common to see the version of the logo with a black background now.
Hublots original font has been used in most versions of the logo. Its weight occasionally changes, so they lines of the letters was thicker in some older versions. However, the overall shape of the lettering remains the same.
Hublot’s logo shares some similarities with other watch logos like Concord because it has plain black, san-serif text. However, the unusual shape of the H helps the logo to stand out from all the watch companies that just use their name as their logo. It is likely that Hublot got this idea from the Italian brand of Breil watches, where Carlo Crocco worked before leaving to found Hublot. Just like the Hublot logo, Breil’s logo also has all capitalized, san-serif text centered beneath an elaborate and unusually shaped initial of the company. Though the design theory behind the logo for Hublot may not be extremely unique, it still works well because it combines a brand name with an appealing graphic design.
- Hublot may be an Italian and Swiss company, but its name is actually French. Founder Carlo Crocco chose to name his company after the French word for “porthole.”
- The Hublot logo is associated with the first watch to feature a strap made from rubber. Though it might seem strange, the combination of 18K gold and natural rubber turned out to be a bestseller.
- Another unusual design to bear the Hublot logo are the “Tribute to Antikythera” watches which use an incredibly complicated ancient Greek calendar system. Only four such watches were made, and they were not meant for commercial distribution.
Hublot first became famous for designing bold watches that were luxurious without being flashy. Just like the company’s watches, the Hublot logo is stylish yet subdued. It has remained the same over the years to give more weight and history to a somewhat new brand. Hublot may occasionally make minor adjustments to the logo, but it will most likely retain the same shape for years to come.