Chrysler Logo Design History and Evolution |

Chrysler Logo Design History and Evolution

Perhaps the best word to describe the Chrysler brand is ‘ambitious.’ Founded by Walter Chrysler on the 6th of June, 1925, the company emerged when the Maxwell Motor Company restructured as the Chrysler Corporation. In addition, since the company’s history started with a change, it shouldn’t be surprising that the Chrysler logo went through modifications a lot over the years.

One of the most capricious brands in the world, the constant shifting of the Chrysler logo was not due to indecisiveness, a lack of ideas, or even to marketing strategies. Instead, it was due to perfectionism and dedication to improvement.

Chrysler Logo Design Elements

As mentioned above, one of the most memorable design elements of the Chrysler logo is how much and how often it has changed over the years. However, at the same time, it maintained its ideas and principles at its base. Be it a change of font, badge, or simply a transition, Chrysler always seemed to know exactly what they were planning on doing.

chrysler logo current

While different factors mostly warranted the multiple changes over the years, one logo element remained present throughout most of Chrysler’s long tenure: the wings. Even though the original seal that made up the first Chrysler logo was in many incarnations of subsequent logos, it hasn’t been as big of a presence as the wings.

Changes and Evolution

The first time the Chrysler logo appeared was in 1924, on the Chrysler Six car model. Designed by Oliver Clark, the emblem was an instant hit. In fact, it became one of the most recognizable instances of the Chrysler logo history. It got a quick redesign, and by the 1930s, the sigil became framed in between the two wings for the first time.

Since then, the Chrysler logo has gone through modifications in the 1950s, the 1980s, the 1990s, as well as in the early and late 2000s. These changes ranged from minor tweaks to full-fledged redesigns. In fact, it even became completely unrecognizable at some points throughout the company’s long logo history.

1. Shape

The first Chrysler logo, designed in 1924 by Oliver Clark, represented a wax seal to suggest the approval of the Chrysler vehicles’ quality. Part of a ribbon could also be seen on the lower right-hand side of the emblem, as it represented a medal. The most iconic part of the logo, however, came as part of the radiator cap: the silver wings inspired by the Roman god Mercury.

The symbol has changed into many shapes over the years, sporting a crown at times, changing to a crest of arms featuring a golden lion. In other instances, it changed to two sideways Vs at some point and eventually settling on the long silver wings with the Chrysler seal inside a black oval in the 1990s.
Renditions of the Chrysler logo
Eventually, after being taken over by Fiat, the company temporarily attempted to make the Pentastar popular for more than just corporatist purposes. However, they settled on the current Chrysler logo: the elongated wings with “Chrysler” written in a blue semi-oval. This was the worst received variant. Despite its elegant design, it is considered by many to be boring.

2. Color

The color rarely stayed the same from one redesign to another, since the Chrysler logo changed completely multiple times. Gold was present quite often, as was red.

However, its silver is the most recognizable color. Present in most incarnations of the badge, as well as the radiator cap, silver has become the staple color of the logo. Nothing replaced it on Chrysler logo since the early 1980s.

3. Font

The company experimented quite a lot with the font, albeit not nearly as much as with the Chrysler logo itself. As with most modern automobiles, old-timey fans of the company prefer the original designs to the new ones. The new Chrysler font resembles that of every other modern car. In fact, it’s very similar to the Dodge logo font, a manufacturer related to them. Thus, brand fans find it bland.

However, the previous incarnations of the font very clearly showed a desire to impress. The old fonts remain as a testament to the quirky, non-corporate version of the luxury vehicles, from the writing inside the seal of the old Chrysler logo to the cursive that reigned until the ‘80s.


First and foremost, the most recognizable classic element of the Chrysler logo are the silver wings. The Chrysler wings were an apparent reference to the Roman god Mercury (Hermes in Greek mythology). In mythology, he was known for his speed and his reliability in sending messages. Therefore, they referenced speed and quality.

The lion coat of arms in the Chrysler logo from 1955 to 1961 was in reference to the engines. The Chrysler engines of the time received the nickname of “Golden Lion 413”. So, the company decided to implement the inside joke and made the golden lion sigil their logo.

The third symbol, the Pentastar, was one out of seven hundred different proposals. They were all by one of the Lynn Townsend company directors. It had no secret meaning and symbolism. Unfortunately, it simply depicted a five-pointed start inscribed inside a pentagon. Fans of the brand saw it as the most corporatist company logo.


Now part of the Big Three (top three American automobile manufacturers), Chrysler has come a long way since its humble beginnings. Owned by Fiat Chrysler Automobiles, the company doesn’t just sell its flagship Chrysler vehicles anymore. Instead, it now also deals Jeep, Dodge, and Ram trucks. That’s in addition to its most renowned Crossfire, 200, 300, 300c, PT Cruiser, and Imperial models.

The 1998 merger with the German automobile manufacturer Daimler-Benz AG led to the company’s name change. That gave birth to the Daimler-Chrysler group. Chrysler got quickly auctioned off and almost went bankrupt, eventually saved by joining Fiat.

Many computers around the world have images of cars as wallpapers. It’s no surprise that some of the most frequent searches related to the company are the Chrysler logo vector. Many image editing enthusiasts like to use the Chrysler logo png or jpeg files to train their skills.

Chrysler Pentastar


One of the most instantly recognizable car makers in the world, Chrysler has had quite a long and complicated history. The Chrysler logo has gone through an extensive array of changes over the years, even changing a few times completely. Still, the luxury car manufacturers are still as strong as ever. Now, it’s especially the case when they are part of the Fiat Chrysler Automobiles group.

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Eric N. Addams

Eric has had a long career in advertising, before deciding to take some time off to travel the world. As a freelance writer, he periodically contributes to our website, delivering well-researched content. He is currently travelling across the North of Africa, taking time to experience the rich local culture.

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2 responses to “Chrysler Logo Design History and Evolution”

  1.' Debora says:

    It’s in reality a great and helpful piece of information. I’m glad that you simply shared this useful info with us.
    Please stay us up to date like this. Thank you for sharing.

    • Anthony Pena says:

      Thank you for your feedback, Debora! We hope to continue to keep our readers informed and entertained and share our knowledge of interesting logos.

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