If you’ve been out shopping in any major store in America, you’ve seen a Coach purse. Known for their quality and their luxury at what was originally intended to be an affordable price, this American fashion line is a staple for the upper-middle class. Though trends have come and gone in fashion, the Coach purse has managed a certain degree of staying power. One of the things that’s helped to define Coach over the years is its logo. The purpose of this article is to take a look at the Coach logo and how it has changed over the years. By doing so, it will be easier to see how the company has adapted to a changing clientele.
Coach Logo Design Elements
The Coach logo of 2018 is a stylized Horse and Carriage riding above the name COACH, written in a proprietary font in all caps. The word COACH is significantly larger than the horse and carriage, drawing the eye of the reader directly to the brand’s name.
The color scheme here is monochrome, something that hasn’t changed since the introduction of the logo. This actually serves the company well, as the colors are easily mutable when stamped onto a handbag or a metal accessory. The color scheme emphasizes simplicity and elegance.
In terms of shape, you’re looking at practicality. Coach’s logo is roughly square, able to be stamped on a tag. There’s no defining border here, though, as the printed logo is usually seen on a blank field. The simple shape again makes putting the logo on the company’s products quite easy.
Changes and Evolution
Coach’s Horse and Carriage logo has only gone through a minor change. It has lost the initial border around the word COACH, as well as the date of the company’s founding and/or location of the business. Coach’s logo has gone through a few minor tweaks over the years, but the basic shape has largely remained the same. The few changes made – notably in 2007 – have helped the brand’s logo to become both timeless and modern at the same time.
The Coach logo remains black and white, as it has since its origination. The major change here is that the modern label is often viewed as white on a black field rather than black on a white field when printed. It’s not necessarily universal across the brand – in fact, most purses still carry the color-on-blank logo – but it’s seen more often in print than in the past.
Coach’s font has actually moved around quite a bit over the years. It began as a simple, bold font with solid letters before moving on to a proprietary gothic-style font with larger letters. As of 2018, Coach has returned to a solid black letters that are close to – but not exactly the same as – the original font. Again, this shows an attempt to bring the company’s logo further in line with more modern logos.
Coach’s logo is definitely more of a follower than a leader. The sixty-year old’s company original logo was definitely a follower of current trends, eschewing high-end fashion branding in order to establish itself as a provider of affordable luxury. Its switch over to a more stylized horse and buggy was definitely an attempt to follow in the footsteps of Hermes and other European brands, though it still remained recognizably similar to its past iterations. While Coach’s patterns and styles might be copied by many, few seem to be following in the company’s footsteps when it comes to logos.
- Coach’s original design was inspired by a baseball glove
- 60s Coach purses are usually in bright, loud colors
- Coach was actually part of the Sara Lee company for 15 years
- Coach’s Saddle Bag was the official purse of United Airlines stewardesses
- Coach’s Slim Satchel, designed in 1974, was one of the first bags designed for use by both men and women
- The ‘classic’ double-C print on Coach bags didn’t debut until the 21st Century
- Coach was originally a wallet company based out of Manhattan. It was family owned and had six employees.
The Coach logo is perhaps one of the best examples of how good designs can stand the test of time. Even though there was a minor update in the 21st Century, the company’s logo still has a very recognizable lineage. The minor tweaks have helped the logo move forward into a new era for both advertising and for the company itself, a fitting reason to make a change to a classic. By keeping what works and updating what didn’t, Coach’s logo remains stylistically relevant.