One of the most recognizable logos not only in the fashion industry, but in the entire world, the Coco Chanel logo has always been synonymous with elegance and superiority. More than a century after the haute couture company was founded, people are still wearing the Coco Chanel emblem in the form of Coco Chanel logo earrings, Coco Chanel logo necklace, and even Coco Chanel logo T shirt.
The apparel, perfumes, jewelry, and fashion accessories company remains one of the most famous and prestigious companies in the world. With a revenue of 6.7 million euros in 2014 and hiring at least 1,300 employees, the company and the Coco Chanel logo are currently owned by Gerard and Alain Wertheimer.
Coco Chanel Logo Design Elements
The three design elements most tied to Chanel and the Coco Chanel logo are the shape of the emblem and the gold and black colors of the logo. All three are present in the logo to transmit certain emotions and brand traits to the enormous customer base. The logo is the perfect representation of the brand’s identity.
Coco Chanel has always been famous for making the most out of even the smallest details, and her talent is perfectly obvious in the design of the logo. While it doesn’t use the negative space as well as it could have, the Coco Chanel logo is used as an example in many graphics designer classes all over the world.
Changes and Evolution
There isn’t an actual Coco Chanel logo history. The logo was designed as it is today by Coco Chanel herself, and it has remained the exact same shape and color ever since. Nobody even considered attempting to improve the logo, as changing it would be risking to undo over a century of brand recognition.
The double Cs of the Coco Chanel logo are definitely part of one of the most recognizable logos in the world. While the shape is obviously meant to stand for the haute couture designer’s name, it’s also meant to inspire elegance, sophistication, quality, and prosperity.
There are many theories pertaining to how the Coco Chanel logo came to be, but none of them have so far been confirmed. What has been known from the start is that Gabrielle Chanel herself is the one who designed the logo.
The company and the Coco Chanel logo are most renowned or their use of the black and gold color scheme. While many think it’s a random, meaningless color scheme that just looks good on the products, it’s actually so much more than that.
The black in the Coco Chanel logo is meant to stand for elegance, mystery, and power. Meanwhile, the gold is meant to stand for courage, wisdom, passion, grandeur, wealth, glamor, and prosperity. Together, they stand to show that there is a certain mystery in wisdom, an elegance in courage, and that wealth and power usually go hand in hand.
There really isn’t much to say about the Chanel font. It’s a simple, custom typeface designed particularly for the company. Sure, it is elegant and minimalistic, just like the company it represents, but other than that there isn’t much to say about it. It exists, and it’s the most appropriate font the brand could have chosen.
There are multiple theories as to what might have inspired the look of the unchanging Coco Chanel logo, although none of them has been yet confirmed. These theories range from the door of the Chateau de Cremat to the windows of Church of Aubazine in Corrèze, France, where Chanel lived as an orphan.
Chronologically speaking, the first possible source of inspiration for the Coco Chanel logo were the aforementioned windows. Since Gabrielle lived in an orphanage, she would spend a lot of her time looking out the windows. Since the Congregation of the Sacred Heart of Mary Abbey inspired her style, it is theorized that it also influenced the creation of the logo
The second theory would be related to artworks above the door to the Chateau de Cremat. The chateau was owned by Irène Bretz, one of Gabrielle’s best friends. She was invited there several times, and spent many hours talking and drinking with her American friend there, so this could also be a possible explanation.
A third theory has the famous Coco Chanel logo inspired by the monogram of Catherine de Medici. Monograms belonging to her and her husband, King Henri II of France, can be found all over the Chateau de Chenonceau. Catherine’s monogram resembles the Coco Chanel logo particularly well.
Last but not least, the last theory simply states that there was no other source of inspiration for the famous logo other than the designer’s name. While no origin story has been confirmed, only one thing is certain – that Gabrielle Chanel, who primarily went by Coco, designed the logo herself.
- One of the most interesting bits of trivia about Chanel and the Coco Chanel logo has actually barely seen the light of day back in 2009. For a brief time back then, there were talks of a trial going on between Chanel and DC Shoes. However, no resolution was actually made public, with the media quickly forgetting about it.
- There are dozens of knock-off companies which used the famous font to create fake Chanel products and sell them at prices close to the original. This led to what was basically an internet purge of Coco Chanel logo pictures.
- Known for her determination, energy, ambition, as well as for her very appealing underdog story, Gabrielle “Coco” Chanel ended up in an orphanage at the age of 12, after her mother died of bronchitis. She went on to become a prolific businesswoman and fashion designer. Because of this, she is the only fashion designer listed on Time’s list of the 100 most influential people of the 20th century.
Certainly one of the most influential and recognizable logos in the world, the Coco Chanel logo has always been tied to elegance, style, elitism, and excellence. People are still wearing the logo on their clothes and pieces of jewelry more than a century after the haute couture company first came to be, and the hype related to the brand doesn’t seem to be dying down in the slightest.