One of the most successful and recognizable sports car brands in the world, Corvette has had a long and interesting history throughout its 63 years of existence. Currently in its seventh generation, and having a highly profitable revenue, the Chevrolet Corvette logo and brand will most likely be part of our culture for a long time.
Corvette Logo Design Elements
Images featuring Corvette logos everywhere are instantly recognizable due to the crossed flags, a staple of the brand. The main design elements of the Corvette logo are the circle, the Chevrolet cross, and the fleur-de-lis.
Changes and Evolution
Whether it’s the Corvette Stingray logo, the Jake or “Punisher skull” logo, or the regular C1 through Corvette C7 logo, the brand’s emblem has changed quite a lot over the years.
The common elements maintained throughout the many incarnations of the Corvette logo are the crossed flags, the Chevrolet cross, and the fleur-de-lis. Other common elements included the name of vehicle line below the main emblem, as well as a circle which was occasionally present, surrounding the crossing flags.
The shape of the Chevrolet logo represents two crossed flags, as is traditional for winning a race. Designed by Robert Bartholomew before the first Corvette car was announced, the Corvette logo was pretty similar to what we have today – the crossed flags, one checkered, one sporting the Chevrolet cross and fleur-de-lis, inside a circle. The words “Chevrolet” and “Corvette” were also present inside the circle.
The flags kept their poles up until 2004, when a new company-wide rebranding and a new generation of vehicles also came with a new logo change. Starting with 2004, the Corvette logo lost the flagpoles, leaving just the fabric blowing in the breeze to be represented on the emblem.
However, that isn’t the only major design change. At one point between 1982 and 1984, the flags in the Corvette logo changed places. This was meant to symbolize a new era for the company. There are, however, a few more things to mention about the shape of the Corvette logo.
The two symbols present on the emblem are the Chevrolet cross and the fleur-de-lis logo reported to be part of Louis Chevrolet’s family crest. One of the first examples of heraldry in the work of logo design, it was a bold move for Bartholomew to include the coat of arms in the Corvette logo. It paid off nonetheless.
As for the circle that sometimes surrounded the Corvette logo, it was repeatedly considered to be moot and not really fitting the brand, but it was repeatedly brought back until 2004. While it has been a while since a new Corvette logo featured the circle, a future company rebranding might very well bring it back.
Last, but not least, the Corvette Stingray got its own logo. It features the small Corvette logo to the side of the big “Stingray“ name. To the right side, meanwhile, there is a small, minimalistic stingray whose tail is underlining the AY part of Stingray.
The predominant colors in the Corvette logo, over the years, are red, white, black, and silver. Occasionally, the metallic gold of the Chevrolet logo was also present. And, while all these colors are usually meant to invoke different feelings and reactions when seen individually, they are meant to perfectly describe the brand when viewed together.
First of all, red is the color of fire and energy. Meant to invoke feelings of strength, determination, power, and passion, red is an emotionally intense color. Red can enhance the human metabolism, raise the blood pressure, and increase the respiration rate. For this, it is often used to trick customers into thinking they have “fallen in love” with the product.
Silver, meanwhile, is used to suggest high-tech, sleekness, modernism, elegance, sophistication, and glamor, as well as wealth and riches. It is the perfect color to use for a sports and luxury car brand.
Streamlined, the Corvette logo font is very modern-looking. It is meant to suggest the quality, innovation level, and the efficiency of the brand, as well as to show off its very high-tech nature. It is one of the most recognizable fonts in automobile history.
Inspiration and Trivia
The Corvette logo was originally created by an interior decorator named Robert Bartholomew in the very early ‘50s, as Chevrolet was preparing to launch the Corvette. The Corvette logo featured two different crossed flags. The original design portrayed the other flag, the one crossing the checkered one, as being the American flag.
However, since it was illegal to use the American flag for the commercialization of products back in the 1950s, the logo Corvette logo had to be changed quickly before the launch. This was happening four days before the big unveiling, so it’s understandable why Bartholomew was not too happy with the way Chevrolet handled things.
Perhaps one of the most recognizable logos in the history of automobiles, the Corvette logo has built the company a reputation based on reliability, quality, and force. While they aren’t the cheapest cars out there, nor the most versatile, Corvettes are undoubtedly some of the most reliable and efficient sports cars out there. Read more about car logos significance in our Jaguar logo history article.