Founded in 1934 as National Allied Publications, DC is currently one of the biggest comic book companies in the world. They are known for producing some of the most famous superheroes, including Superman, Wonder Woman, Batman, and The Flash. Thanks to the popularity of these superheroes, the DC logo has moved beyond comics to show up on everything from clothing to movie screens. In our article, you can learn more about the creation of the DC logo and find out how it has changed over the years.
DC Logo Design Elements
DC’s current logo has only been around since 2016, but it is already becoming quite popular. The simple logo is a white and blue circle that clearly displays the name of the company in a stylish manner. It has a thin blue line around a white circle. The interior of the circle contains the phrase “DC” in a thick, blue, font. This font features rectangular letters with thick slab serifs made up entirely of straight lines. Both the interior of the D and the C have a small notch in the upper left hand corner.
Changes and Evolution
The first logo from 1940 was a circle that said DC, surrounded by a larger circle that said “A publication.” When DC realized that Superman was their most famous hero, they first changed the logo to say “A Superman Publication” and then “Superman National Comics.” This was eventually simplified in the early 1970s to just a circle that said “DC.” After a few years, DC added “The line of super stars” and two star shapes to the interior of the logo.
DC’s logo then changed to a thick circular line with four stars in it around a smaller circle that said “DC.” This logo remained unchanged until 2005 when it became the brand name surrounded by a slanted elliptical orbit with a single star. After seven years, DC moved away from their previous logos with a drastic change to a logo that consisted of a C overlapped by a D that was being peeled away. They went back to their more traditional shape with the modern logo.
DC’s first few logos were all plain black and white, until they decided to add red in the 1949 “Superman National Comics” logo. Another new color was added in 1974 when the Super Star logo decided to write the DC portion in blue to create a patriotic red, white, and blue color scheme. After a few years, the DC logo went back to all black, and then it changed to the all blue color scheme still used today.
DC originally used a simple san-serif font with rounded edges. However, starting in the 1970s, they switched to a block lettering style with beveled corners to mimic sports jerseys and appeal to a wider audience. This sporty style of font is still used today, but the 2016 logo added serifs.
DC’s logo was created to reference the old circular logo design that was used for decades. The company decided to move away from their more modern logo and go back to an older design because they wanted to appeal to nostalgic fans by referencing the heritage of the brand. DC publisher Jim Lee explains that the unusual notches and angles in the lettering is intended to reference their most famous heroes. If you look carefully, you can see some similarities to the S logo of Superman, the symmetrical Wonder Woman logo, and the Bat signal of Batman.
- DC Comics actually takes its name from the Detective Comics series that was the original comic book series to include Batman.
- The addition of blue was originally just going to be a patriotic logo around the time of the American bicentennial. DC got rid of their originally red logo because they were worried that it looked too similar to the red Marvel logo.
- The first comic to display the new logo was DC Universe: Rebirth #1 which features all of DC’s most famous heroes.
The modern DC logo is a throwback to earlier styles that appeals to nostalgic comic fans. It uses a blue color scheme that helps to differentiate it from the red logo of Marvel, its main rival. Though the DC logo may look simple, it contains an unusual and carefully designed wordmark that helps to add some visual appeal to the otherwise plain design.