If you’re using a PC, there’s a very good chance that it came from Dell. The computer giant doesn’t just sell affordable computers – they were one of the first companies to go all-in on the online sales model. Dell is a producer of dozens of different consumer electronics items, with their goods in millions of households and businesses around the world. If you want to take a look at how Dell has grown, you may want to look at its logo. The transition from the original Dell logo to its modern-day counterpart really does tell a story.
Dell Logo Design Elements
The Dell logo is perfect for those who are looking to identify a computer quickly. A simple circle with the name of the company inside, it’s one of those quick marks that works perfectly for branding purposes. You can identify the Dell logo from across the room, easily figuring out if the impressive-looking piece of machinery in front of you was actually made by the company. By keeping things very simple, Dell also manages to keep their logo functional for sales purposes.
The color of the Dell Logo is blue, a color that’s become incredibly popular in the tech sector. Importantly, though, it’s a blue that can stand out easily on screens – it’s a color chosen for a digital age. The font of the logo is fairly blocky, with an up-turned E that gives the logo a signature look. The logo would be a bit too plain without that single font element.
Changes and Evolution
There’s a lot of controversy surrounding the shape of the Dell logo, at least in the design world. The original logo’s upturned E might have stood for the company’s ability to turn the tech world upside down, but it was widely considered both clunky and unwieldy. It does, however, stand out in a very plain logo. In 2010, the company updated the logo but did not drop the E, instead choosing to surround the logo with a circle. It’s certainly a more modern mark, but one that absolutely keeps the company’s past in mind.
While blue is the logo color of the modern tech industry, it’s not a trend that Dell followed. In fact, Dell been using roughly the same color blue since the 1980s. Blue does a lot of things well, particularly when it works as a shade to engender good feelings in consumers. Blue is strong but not threatening, generally a color of peace and tranquility. When you’re working a business like that of Dell, having a calming shade around is probably very helpful. The blue has lightened up a bit in recent years, but it’s essentially the same color as when it debuted.
Dell’s font is a strong, blocky font that takes no prisoners. It makes it very easy to read the name of the company even when one is reading upside down, so it’s ideal for computer cases. In recent years, the logo has slimmed down a little – the problematic E has become a little smaller, likely signaling Dell’s transition into working on laptops and smaller computers. The font isn’t one of those particularly dramatic choices that say a great deal about the company, but it does work well for advertising purposes.
Dell definitely an influencer in the field. The original Dell logo is right in line with companies like IBM, helping to set the standard for what a computer logo is supposed to look like. Many other major brands like Compaq owed a great deal to Dell’s company name logo, especially the idea of changing a single element within the name.
Dell was also greatly influenced by other companies when it came time to redesign its logo. The round logo definitely speaks a bit to that of chip manufacturers like Intel – in fact, the logo’s almost a direct copy of the other company’s logo. The current look is definitely a new millennium take on a very old concept, one that works well on most products and that allows the company to keep a good bit of personality at the same time.
- Michael Dell founded the company in his UT dorm room.
- Dell is the title sponsor of the PGA Championship.
- Dell’s first in-house computer sold for $795.
- Dell does business with 495 of the Fortunate 500 companies.
The Dell logo is a lot like the company. It’s stayed a steady course despite criticism from others, doing things its own way even when others might disagree. The company has also been successful, just like the logo. If you want to see a company turn its back on common wisdom and succeed, you can look at Dell.