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Dolce and Gabbana Logo History and Evolution

When talking about high fashion, Dolce and Gabbana is usually one of the top companies discussed. Founded in 1985 by the two Italian designers Domenico Dolce and Stefano Gabbana, this luxury fashion brand is always on the forefront of the fashion industry. The Dolce and Gabbana logo has a very minimalistic design. It features the last name initials of the two designers which make up the company name. The information below focuses on its and how it has evolved throughout the years.

Dolce and Gabbana Logo Design Elements

Today’s Dolce and Gabbana logo design is very simple. They use two versions, much like the Gucci logo. The first version has their full business name, Dolce & Gabbana, in black letters on a white background. The second version only has their initials, D & G, in bold, with the same font as the full name. The font they use is similar to the Futura font by Paul Renner.

Changes and Evolution

1. Shape

As far as shape goes, the company’s logo has changed only a couple of times over the years. At one point, Dolce and Gabbana used their full company name with a smaller ampersand inside a round shape made up of branches. It was similar to a laurel wreath worn by the Greeks and Romans. At the top was a royal crown with a cross at the top center.

Another version of the logo that was more modern and geared towards a younger generation has the D and the G overlapping in the center. The D has a line through the left vertical bar while the G has a seven-pointed star between the top and bottom on the right.

2. Color

Dolce and Gabbana keeps it simple with using black lettering on a white background most of the time. The logo with the laurel wreath was a dark gold color instead. This gave them an older, more sophisticated and classic look. The overlapping D and G mentioned above was usually a white design on a black background.

3. Font

The Dolce and Gabbana logo font has changed very little. Since the beginning, they have used a Futura-like font. The only time they have ever used a different lettering was when they used the overlapping G and D with the star as explained above.


The company got its name, and thus logo wording, from the two founding designers. The D, of course, stands for Dolce, and the G, Gabbana. The simplicity of the Dolce and Gabbana logo gives the brand a timeless characteristic that is easily recognizable by any generation.

The actual meaning of any symbolism added to the logo in the past has yet to receive an explanation. The crown and laurel wreath in one could refer to their luxury brand and old, timeless traditions. The star with the overlapping initials could be a Christian reference to the 7 days of creation or could have it’s root in paganism. However, most meanings revolve around a spiritual sense of creation or the elements of the universe coming together as one.


The domain is one of the oldest on the internet, but Dolce and Gabbana does not own it. It was originally purchased and used by a computer company called Data General in 1986. When that business closed in 1999, Dollar General won the bidding war against Dolce and Gabbana in 2010.

D&G and Dolce & Gabbana were actually two separate lines. In 2012, they finally merged the two under the Dolce and Gabbana logo.


With its unfading features and minimalistic design, the Dolce and Gabbana logo has withstood the test of time. With few changes to their official logo, the company has left most of the changes to some of their different lines. One thing is for certain when you see the D and G, you know it’s Dolce and Gabbana.

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