F1 is known for being the fastest type of road racing in the world, and it has been hosting international championships since 1950. Since the Formula One logo shows up on every F1 racecourse, it is instantly recognizable to racing fans. Despite some controversial changes over the years, the F1 logo remains an iconic part of the sport. You can find out everything you ever wanted to know about the F1 logo in this article. We will track the logo’s changes over the years, and examine its current design elements.
F1 Logo Design Elements
F1 uses a strong red color for all of the elements in their logo. It is a warm shade of red that evokes enthusiasm and excitement. F1 uses this hue to write “F1” with just three thick lines. Two of the lines are placed together at a curve to look like an F, and one line is placed in a straight line to look like the 1. Both the F and the 1 slant towards the right side of the logo to make it look like it is moving forward. This is used to emphasize the speed associated with F1.
Changes and Evolution
For most of F1’s history, they did not even have a logo. In the 1990s, the company decided to make a logo that would give them a stronger brand identity. This logo was shaped like a slanted rectangle that cleverly used negative space to depict the logo. On the left side, the logo had an F, and on the right side, it had a series of speedmarks. In the negative space between the F and the speedmarks, you can see the 1. Beneath this was the phrase “Formula 1.” This logo was used until late 2017.
F1’s previous logo used more than just a single color. The F and the “Formula 1” wordmark were both black, while the speed marks were red. This logo was normally depicted on a white background to emphasize the negative space in the shape of a 1.
Formula One’s old logo used a customized sans-serif font. Like the rest of the logo, this font was slanted to the right to make it look like it was moving. F1’s previous logo font was unique due to the curved tip of the F that made it look like the left side of a 1. When the company moved to their current logo, this font was discarded.
When designing the logo, F1 decided to focus on the speed element of their racing. The flatness of the logo mimics the low profile on Formula One cars, and the angle makes it look like the logo is racing forward. The main influence behind the new F1 logo was a desire to create a logo that looked good in digital environments.
F1 decided to update their logo because they realized that the old logo was too busy and confusing when shown on websites and television screens. Their goal for the new logo was to create a clear and simple logo that clearly identified the brand as a racing company that provided media entertainment.
- F1 did not realize just how attached fans were to the old logo, so they were rather surprised by the amount of backlash the logo update received.
- F1 gets its name from Formula 1, which is a set of rules that all participating cars need to use. This formula was established by the European Grand Prix Motor Racing back in the 1920s.
- Wieden and Kennedy, the advertising agency that created the current logo have also designed campaigns for Nike, Coca-Cola, ESPN, and Microsoft.
- Before F1 created its logo, all F1 cars were just labeled with the symbol for their team.
The sleek curves and angles of the F1 logo help emphasize the speed and excitement of the sport. Its simplicity allows the logo to easily be replicated on marketing material, car tracks, smartphone screens, and many other places. Deciding to change an iconic logo may have caused some trouble for the brand, but the updated logo represents F1 so well that it is quickly gaining popularity.