Facebook originally started out as an online photo directory for Harvard students in 2004. However its creator, Mark Zuckerberg, quickly realized that people everywhere had an interest in the website. In the years since Facebook was first opened to the public, it has changed social media as we know it. A lot of Facebook’s success has been due to its simple, clean website that was instantly easy for new users to explore. The Facebook logo is similarly straightforward and provides a clear depiction of the company’s brand. In this article, you can learn more about how Facebook’s logo contributed to its popularity.
Facebook Logo Design Elements
Throughout all of Facebook logo history, the logo has remained essentially unchanged. It consists of a simple blue rectangle that contains the company’s name written in white, lowercase letters. The blue shade, a medium, slightly muted blue color, is associated with the design scheme for the entire website. Mark Zuckerberg designed the basic logo for Facebook. He did this using his favorite colors, and he chose the Klavika typeface to write his text. This logo was slightly modified with some input by the Cuban Council design firm, and the iconic logo of Facebook was born.
Changes and Evolution
All of the logos in Facebook logo history have maintained the same shape. There have been three different iterations of the logo, and each one was a simple, blue rectangle. The only really major change to shape is that the original logo featured two brackets on either side of the text within the rectangle, so that it read “[thefacebook].” When Facebook’s main design elements were finalized in 2005, the short lived original logo had all extraneous material removed so that it just read “facebook.”
The first logo at Facebook had a slightly darker blue background, and the text had a lighter blue shade. After a year with this logo, the company changed the background to the classic muted, medium blue color associated with Facebook and the text color to white. This logo didn’t change for a decade, but in 2015, designers lightened the color of the blue ever so slightly. This color change is barely perceptible, but it helps to keep the logo looking up to date because pastels are trendier right now.
Facebook has always used a modified version of the Klavika font. The only major change to the font occurred in 2015, when the “a” was altered from a double story “a” that had a loop at the top, to a single story “a” that removed the upper loop. Facebook’s creative director felt that this font alteration helped to make the brand look a little more modern and friendly.
Zuckerberg, the driving force behind the social media website handpicked most of the key elements of the Facebook logo design. Zuckerberg decided to use his favorite color as the main design element of the website, and this decision would greatly impact the logo. Blue is his favorite color because he suffers from red-green color-blindedness. So, blue is one of the only colors that he can see multiple shade variations in. According to Zuckerberg, “Blue is the richest color for me – I can see all of blue.” The choice of a logo consisting of only the color blue quickly became trendy. Other popular social media sites such as Twitter and Tumblr often share it.
The logo might seem like it is just a simple text using a basic font. However, there were actually a lot of very small tweaks. The font of the logo is slightly different from its parent font . This is because they altered the angle between the “f” and the “a” to look smoother. Also, the “k” at the end was squished together to look slightly narrower. Joe, a member of the design team that helped to create the design of the logo, played himself in a scene in the popular Facebook movie starring Jesse Eisenberg.
Facebook managed to grow from a simple website for students socializing to one of the major methods of communication worldwide. This happened because it was easy, clean, and intuitive to use. Unlike the bloated designs of MySpace, Facebook greeted viewers with a refreshingly simple white and blue format. Their logo topped this. The Facebook logo fits into the company’s mission goal perfectly. With its clean lines and straightforward meaning, and it has had a huge impact on other social media website’s designs.