In 2003, professional skateboarder Jamie Thomas decided to found his own line of skating shoes. Skaters quickly grew to appreciate Fallen Footwear’s practical yet stylish skate shoes that were distinguished by their clean lines and simple color schemes. Their most popular designs were The Clipper, The Patriot, and The Trooper. On the sole and the side of all Fallen shoes, you can see the Fallen logo.
In this article, we will share information about how this logo was created. Our history of the Fallen logo will look at past versions of the logo, and share some trivia about the brand.
Fallen Logo Design Elements
The Fallen logo is a monochromatic design that can be either white on a black background, or black on a white background. The top of the logo says “Fallen” in all capital letters. These letters have a simple sans-serif design, and they are spaced so closely together that they merge into each other.
Beneath the brand name is an emblem that is centered and sized to fit between the A and the first leg of the N in “Fallen.” This emblem is two capital F’s. The right F is facing forward, and the left one is flipped to be a mirror image. Both F’s have crossbars with a slanted tip, giving the emblem a slightly triangular overall shape. They are placed so close together that the lower crossbars merge together.
Changes and Evolution
The Fallen logo’s official shape has been almost the same for many years, but there have been some slight variations. For a while, the brand was popular enough that they no longer felt the need to include the identifying “Fallen” at the top of the logo, but it was eventually brought back as brand recognition faded. For a brief time, when graffiti style text was trendy, the “F” emblem was written to look like it was a spray paint emblem that was dripping paint.
Almost all versions of the Fallen logo have been black and white, but it does appear in other colors on clothing and shoes. During times when it was part of a clothing design, the Fallen logo has appeared in red, blue, yellow, pink, purple, and green.
Fallen has always used their signature font for their logo. This simple sans-serif font with slightly angled ends unifies all design elements in the logo, and adds a little extra visual interest.
Fallen’s logo was carefully crafted to meet the company’s many needs. The brand name is included on the logo, so customers who are not aware of the company can identify it. A monochromatic color scheme allows the company to put the logo on many products, and it references the company’s signature neutral designs. Using the double F emblem in the logo provides more visual interest, so the logo appeals to artists and athletes.
The Fallen logo gets some of its inspiration from many other skateboard and alternative lifestyle brands. It has a brand name over a triangular, symmetrical emblem, just like Roxy. It also borrows the mirrored, merged design elements of the logo for DC, who originally owned the Fallen brand.
- The logo’s simplicity and recognizability has made it a favorite tattoo among skateboarders.
- Fallen ended up disbanding their business after their factory caught fire.
- Fallen had their own team of professional skateboarders that included Chris Cole, Jamie Thomas, Brian Hansen, and Dane Burman.
- You can often find the logo included in the company’s official motto, “Rise With the Fallen.”
Fallen Footwear may no longer be an operating manufacturer, but their old designs are still highly coveted by shoe enthusiasts. The strong lines and smooth symmetry of the fallen logo add plenty of visual flair to Fallen products. Their double F design might share some similarities with other skateboard brands, but its unique design adds custom flair to the company’s logo.
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