Fiverr is an online marketplace that was started in 2010 to connect freelancers with customers. They get their name from the unique payment concept, which lets people offer services for anywhere between the price of $5 and $500. As an online company, Fiverr needed a logo that could look good on tiny phone screens or massive billboards.
Therefore, they have generally stuck with simpler logos that feature clean lines and bold color schemes. In this article, we will tell you more about how the Fiverr logo has changed and why it works so well for the company’s needs.
Fiverr Logo Design Elements
The very concise logo for Fiverr just shows the company’s name, written entirely in lowercase lettering. They use a font called Chunk Five, which is notable for extremely bold lettering with thick slab serifs. To create a more stylistic appearance, Fiverr has reduced the space from some of their letters, so the F and the I combine into a single shape.
The text of the Fiverr logo is typically displayed in a white color on a circular, green background. This particular hue of green is a bright, yellowish green that symbolizes wealth and growth to attract customers. The circle of green extends just far enough past the test to provide contrast and make it readable on lighter backgrounds.
Changes and Evolution
Fiverr’s logo shape might be simple, but this does not mean that it has stayed the same over the years. The company started out with a rectangular logo that appeared along the top of their website. However, they felt that this looked a little too plain, so the solid block of color behind the Fiverr text was changed to a circular shape instead.
At first, the Fiverr logo was just black text on a white background, but that looked a little too jarring when used on websites. They then slightly lightened the black to a grey shade for a while, before deciding that this still looked a little plain. The Fiverr logo color was then changed to the green that is now in use. In a few brief instances, Fiverr has reversed the color of their logos, so it may show up as white on black or green on white.
Fiverr’s signature font has remained the same since they first launched their website in 2010. It helps to provide continuity among the different logo variations, and the bold, chunky style is easily readable.
Fiverr’s logo stands out because they did not try to mimic other popular internet startups. A majority of internet companies use blue logos that combine some sort of emblem with their brand name, but Fiverr intentionally picked a green color that does not show up on any other major websites. This helps them to make their company look more unique. Fiverr’s logo is also designed to be simple because they want their website to mostly focus on connecting freelancers and employers. The clean lines of the Fiverr logo match the simplicity of their signature website.
- The version of the logo on Fiverr’s app is slightly brighter than their website logo because colors tend to a look a little different on cell phone screens.
- Fiverr’s low prices for services have been the source of some controversy.
- One of Fiverr’s most popular website sections is an area offering custom logo designs $5. However, Fiverr did not use these services when designing their own logo.
- To emphasize their global viewpoint, Fiverr has decided to place their headquarters in Tel Aviv, Israel.
The Fiverr logo may not seem very elaborate, but it does a solid job of representing the company. A stylized font, smart color choice, and pleasantly circular shape make this logo look appealing when displayed in a variety of mediums. Fiverr’s logo is versatile enough to withstand color and shape changes while still remaining immediately recognizable, so it is a great selection for this successful internet company.