Inventor Henry Ford founded the Ford Motor Company in 1903 to begin producing his automobile designs. The Ford logo is associated with durability, ruggedness, and efficiency. This logo has gone through some small alterations to keep it looking modern, but it is essentially unchanged since the 1920s. This article will examine all of the design elements for the Ford logo, and track how the logo has evolved through the decades.
Ford Logo Design Elements
The Ford logo uses an elongated, horizontal oval as their primary logo shape. This oval is a dark blue color that has some shading to make it look rounded and three dimensional. A thin, silver oval creates a smaller area within the overall logo shape. Inside of this silver oval outline is the brand name, “Ford,” also in silver writing.
The letters are based on a hand-drawn design by Childe Harold Wills. It uses a form of handwriting known as “Spencerian” that is characterized by elaborate, rounded, curling loops. Both the top and the crossbar on the F have the elegant curls associated with this type of script. It has an uppercase F, and the rest of the letters are lowercase.
Changes and Evolution
Ford’s very first logo was roughly circular, with an elaborate twisting vine border. It said “Ford Motor Co. Detroit Mich.” inside the border. The next logo was a football shape that said “Hallmark Ford Guaranteed.” Ford briefly experimented with just a plain text logo before putting their name inside an oval that said “The Famous Ford Motor Cars.” They tried out a busier logo that had “Ford” insider a triangle with wings, before simplifying to their basic oval that just said “Ford.”
Ford’s logo has remained essentially the same since 1927. The oval shape became flatter and more angular in the 1950s, but Ford moved back to the classic oval shape by 1976. Their logo after the 1970s had an extra silver line on the outside of the logo, but this was removed when the current logo was created.
The earliest Ford logos were all black on white designs that could be easily and reliably printed on the equipment from the early 1900s. Once color advertising became easier, Ford switched to a more colorful logo. For the first few years, the company used either an orange or a blue color. They eventually settled on blue as their signature color, and all logos since 1927 have been blue. The logos were initially blue and white, but the company eventually changed the white to a silvery gray that looked more industrial and elegant.
Ford initially used a sans-serif font with thick, capitalized letters. However, by 1912, they had switched to the signature script font that is still used today.
For many years, Ford has kept the same logo. This gives the brand a reliable and durable reputation. People who buy a new Ford vehicle often feel nostalgic seeing the same logo that was on their parents’ and grandparents’ vehicles.
Ford’s most recent logo was created in 2003 to celebrate the company’s centennial anniversary. It removes some of the excess lines and highlights from the older logo to create a logo that looks more like the first Ford oval. To keep the logo from looking too plain, it still retains subtle shading along the edge. This gives the logo a three dimensional look that mimics the shape of the Ford vehicle emblems.
- Ford’s iconic logo was almost gotten rid of entirely in the 1960s, when the company designed a mod logo that looked very trendy. However, Ford’s grandson insisted on keeping the logo picked by Henry Ford.
- The blue and silver color scheme of the Ford logo has been copied by many other brands, including Volkswagen, Mazda, BMW, and Nissan.
- Many Ford vehicles, including the Thunderbird and Mustang, have their own iconic logo that is attached to the vehicle instead of the Ford symbol.
Ford’s logo has an iconic look that is suitable for truck emblems, company signs, and print advertisements. Even though the company has made some minor changes, they keep a consistent color scheme, font, and shape that appeals to nostalgic customers. The simplicity and recognizability of the Ford logo has helped create a loyal group of customers who always purchase their vehicles.
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