Since 1834, Harrods has been the premier department store of London. The famous store covers 5 acres of land and contains 330 departments. They sell everything from clothing to pets. Harrods has managed to remain relevant for so long because of their devotion to quality products and excellent customer service. The current Harrods logo conveys a sense of tradition and elegance while still appealing to modern shoppers.
Throughout its decades of business, Harrods has had many different logos. This handwritten logo is used on Harrods products across the world. Read this article to learn more about the fascinating history behind this unique brand.
Harrods Logo Design Elements
Harrods uses a very simple logo that looks equally well on shopping bags on storefronts. The modern version of the logo is very similar to the 1967 design by Marcello Minale. The logo typically appears as a black rectangle with white text. The basic black and white colors do not clash with the many different products sold by Harrods.
The script that appears on the logo for Harrods features a very bold, handwritten font. The horizontal bar of the H is very wide. Most of the letters are connected like a cursive font. However, the S at the end of the logo is not touching the rest of the letters. This understated logo upholds the store’s reputation without getting lost among their various products. Harrods often prints it in other colors when it appears on the labels for Harrods items.
Changes and Evolution
Every version of Harrods logo design has basically just been the name of the department store in a specialized font. The very earliest logos tended to have very ornate script that read “Harrods Limited.” Many of them included unnecessary flourishes and swirls around the name. After switching between a variety of writing styles, Harrods finally settled on one in 1967. Since then, every logo shape has contained the same lettering. For a brief period in the 80s, the logo also said “Knightsbridge” underneath the store’s name. Knightsbridge is the district in London where the store is.
Many previous versions of Harrods logo history included other colors. In the 1960s, the logo normally had a dark green background with a gold font. The dark olive green has been a signature color of the store for decades. It frequently appears as either the text or background in the logo. Gold is another popular choice for the logo because it conveys a sense of luxury and wealth. Despite the many colors in the past, the modern version just uses a simple black and white color scheme.
The signature Harrods’ font was designed by a specialist lettering artist. It is based on a few different handwriting samples. This custom script is now an iconic part of the Harrods logo design.
Harrods originally had trouble consolidating the logos of their various departments. Each individual Harrods product often had a different logo variation on it. In 1967, the company started a huge search to find one logo that could represent all aspects of Harrods. They eventually settled on the work of Minale Tattersfield. This company examined the many different logo fonts and colors used throughout Harrods logo history. They combined all of these options into a single, unified design based on Harrod’s signature.
Harrods tends to be very sensitive of their brands’ trademark. The company has no compunctions about suing other brands that use a handwritten font and a wide H in their logo. There were many controversies surrounding the logo for Harrods in the wake of Princess Diana’s death. Dodi Fayed, the son of Harrods owner, was the partner of Princess Diana who died alongside her in the car crash. His father blamed the British royalty for his son’s death. Therefore, he insisted that the brand stop using the royal warrants that displayed alongside the Harrod’s logo.
Harrods remains one of the most popular tourist destinations in London. They now make much of their profit from selling postcards and other items marked with the trademark Harrods logo. After decades of cycling through various logos, Harrods was able to find one that perfectly represented their brand’s lengthy history. The logo is now so successful and iconic that it probably will not undergo any major changes again.