Herbalife started off in 1980, and is known for skin care, nutrition and weight control products. The company is currently operating in more than 95 countries, employing more than 3.2 million independent distributors. This is definitely one of the most controversial and successful international corporations in the world. Herbalife and the Herbalife logo have become synonymous with successful multi-level marketing.
However, its fiercest critics suggest that Herbalife is nothing more than an overly complicated pyramid scheme. Interestingly, pretty much all the Herbalife logo images, as well as the Herbalife logo font are available to download on the company’s official website, as a vector, as well as different formats. This reflects the company’s desire to further spread their image and to make the brand even more famous. Read on to find interesting facts about the Herbalife logo.
Herbalife Logo Design Elements
The three most important elements of the Herbalife logo are the circle, the leaves, and the Herbalife font. Only the Herbalife Independent Distributors are allowed to use the Herbalife circle leaf logos. They should always add the text Independent Distributor below the circle tri-leaf artmark and the Herbalife name. The company’s brand font is Helvetica Neue.
Changes and Evolution
Interestingly, despite the company being on the market for 36 years, it has never actually gone through a full logo change. While a new logo was implemented at some point for the newer Herbalife24 line, the 24 logo is only an addition to the Herbalife family.
The tri-leaf symbol on the Herbalife logo means at least two things: the natural origins, and the healing properties of the company’s products. The leaves represent both nature and growth.
The circle featured in the Herbalife logo is a symbol of infinity. Just like a wedding ring symbolizes eternal love, the circle in which the leaves are encased suggests that anybody trying Herbalife products is in for a lifetime of health. Overall, the shape of the Herbalife logo is meant to inspire feelings of relaxation and trust in the company
The green color symbolizes health and wellness. Green has long been associated with healing, relaxation, the environment, and tranquility.
As such, the Herbalife logo features various shades of green to symbolize the company’s natural products. Green highlights the sense of well-being and relaxation, as well as the healing properties the Herbalife products.
Although the last element of the ever-famous Herbalife logo, the font is easy to explain. The Herbalife logo font usually feature regular, blocky letters. This is meant to symbolize two things, both of them thoroughly thought out by the business genius that was Mark R. Hughes.
Firstly, the very symmetric, straight-forward letters symbolize that clients are dealing with a responsible company. Secondly, the green color denotes health, wealth, and relaxation.
Influences and Inspiration
The traditional Herbalife logo is featured with different color schemes on occasions. Despite the slight variations in palette, the Herbalife logo remains a conservative, classic artwork. Its success makes it a reliable source of inspiration for many designers.
Perhaps one of the most interesting things about Herbalife and the Herbalife logo is related to the company’s founder. Mark Reynolds Hughes, chairman and CEO of the company, created Herbalife in 1980. Aside from creating the multi-billion dollar company, Hughes is known for the huge investigation his death entailed.
Other memorable events throughout the company’s long and tumultuous history would be the infamous adverse effects allegations, as well as the still-controversial Ponzi scheme allegations. The accusations were initially addressed in 2013, but it wasn’t until 2014 that the FTC started investigating the alleged Ponzi scheme.
Despite its stormy history, the company’s logo remains one of the most recognizable in the world. With more than 3.2 million independent marketers in over 95 countries, the green tri-leaf Herbalife logo is highly popular all over the world.