Though they are best known for their elegant scarves, Hermes produces a variety of luxury goods. The French company started out as a harness workshop in 1837. Over time, it gradually expanded to offer everything from high-quality home furnishings to designer clothing. In modern times, the Hermes Paris Logo is attached to many high-quality goods made from natural materials.
As the company grew, they realized that they would need to create a unified brand design to appeal to modern customers. Read this article to discover how Hermes developed a logo that was able to encompass their many different products.
Hermes Paris Logo Design Elements
Hermes Paris has been using the same Hermes logo since the early 1950s. This logo is a rather detailed logo that contains several design elements. At the top of the logo you can see an image of a light carriage pulled by a horse, and a man wearing a tophat and tails stands to the right, looking up at the horse. The carriage, horse, and man are all standing on a double line. The brand name, “Hermes” is below the double line in large, capitalized, serif letters. Below “Hermes,” the logo says “Paris” in smaller, lower case, sans serif letters below. Interstingly, the logo avoids being excessively busy by sticking to just two colors. The image and words are a deep orange shade that matches the iconic Hermes delivery boxes. In addition, the text and picture from the logo stands out on a white background.
Changes and Evolution
Originally, Hermes had no logo because it was a small shop serving European nobility. In 1919, two of the grandsons of the original shop owner opened a retail store. They advertised their products with a logo that said “Hermes Freres Selliery” in a curling script. The company did not rebrand its logo until another Hermes descendant succeeded the Hermes brothers in 1951. The new Hermes leader started producing more non-leather items and using the now iconic Hermes horse and carriage logo.
Most of the Hermes Paris logo history just contains simple, black text. The decision to change to a bright orange logo was rather revolutionary. However, it definitely helped with brand awareness. Color psychology theory finds that most people see orange as a cheerful, warm, and cozy color. This logo color helps to make sellers feel happy and confident with their purchases.
For several years, Hermes logos used antique handwriting scripts. The Hermes logo update in 1951 switched to a more modern typeface. It is a slightly altered version of a Memphis font created by Rudolf Wolf in 1929.
The Hermes logo takes its inspiration directly from a painting by Alfred de Dreux that was titled “Le Duc Attele, Groom a L’Attente”. In English, that title means “Hitched Carriage, Waiting Groom”. It was chosen because the image references Hermes’ origins as a harness maker in the 1800s. Moreover, the image also contains a combination of a horse and a finely clothed groom, so it alludes to Hermes’ expansion to creating fine clothing and leather accessories in addition to equestrian gear.
The orange color associated with the Hermes Paris logo history is a happy accident. During World War II, the company’s paperboard supplier ran out of their usual cream and gold shades, so Hermes had to use bright orange cardboard to create all of their delivery boxes. This quickly became Hermes signature color because the orange was so bright, cheerful, and noticeable. Moreover, you can often identify Hermes fakes by looking at the logo. Only the second “E” in the Hermes Paris logo design is accented, but many counterfeiters make the mistake of accenting the word in the wrong place.
Hermes has managed to survive far longer than other luxury good brands because of its devotion to quality production and natural materials. Though the Hermes Paris logo is not as old as the company itself, it creates a sense of tradition and elegance that promotes the company’s chosen reputation. The logo manages to allude to the variety of products offered by Hermes while creating a united brand image.