The American brand Abercrombie & Fitch founded Hollister in 2000 to appeal to younger consumers. Hollister’s blend of casual and preppy fashion has made them a popular choice among fashionable teenagers. Their name and bird logo appear on a variety of shirts, pants, swimsuits, and jackets. You can learn more about how this logo came into being by reading this article. We will look at the inspiration behind each design element of the Hollister logo.
Hollister Logo Design Elements
The Hollister logo is a compact design that includes the brand name, symbol, and a state name. Both the bird and the brand name are a deep reddish brown. “California” is in a dark grey shade.
Centered at the top of the logo is the silhouette of a bird mid flight. Its beak points to the left, and its wings are outstretched. Beneath the bird is the word “Hollister” in capital letters. This is written in a sans-serif font. The sizing of “Hollister” means that the bird fits between the first L and the T neatly. “California” is centered beneath “Hollister” in much smaller letters that stretch from the O to the E in the brand name. The lettering for “California” is a serif font with all capital letters.
Changes and Evolution
Hollister’s overall logo shape has remained about the same for years. Early versions of the logo sometimes included a “1922” beneath the logo to reference the company’s supposed founding date. This was quickly dropped because customers saw it as untruthful. The Hollister bird was also initially a little thicker and shorter, but it was elongated to look more streamlined.
Hollister’s logo used to have a slightly brighter color scheme. The bird was initially a bright red, while the brand name was dark grey, and “California” was light grey. As colors and trends changed, the company gradually darkened the red color of their bird. To help the “California” portion stand out on light backgrounds, Hollister darkened it a little.
Hollister has always stuck with the same fonts throughout their logo changes. This helps keep the logo looking consistent and reliable.
Hollister’s logo is inspired by the logo of their parent company, Abercrombie & Fitch. This company also has a logo with an animal silhouette on top of a brand name. However, Hollister’s logo is a little different, because it references a fictional background.
“California” is written on the logo to represent the company’s fictional history. They claim to have been founded by John Hollister, a New Yorker who emigrated to California in 1922. Though most people are aware of the company’s true origins, this hypothetical inspiration story does a great job of representing the preppy surfer style of the company. To further emphasize the oceanic roots of the company, a seagull is used for the top of the logo. This ocean bird gives the logo an adventurous and natural look.
- The logo says “California,” but Hollister was actually founded in Canada.
- When the logo is printed on clothing, Hollister tends to leave off the “California” part to avoid looking too busy.
- Hollister has previously attempted to sue the residents of Hollister, California for making location-themed clothing, because they say the residents’ designs were too similar to the Hollister logo.
- The ocean theme of the Hollister logo is further emphasized by the Hollister stores that are decorated to look like beach shacks.
Hollister has used essentially the same logo for years, so it is now extremely recognizable. Customers may know that the company is not actually an ancient Californian brand, but they still appreciate the lifestyle that the brand story and logo represent. The mix of clean lines and a seagull do a great job of emphasizing the company’s classic, surfer-inspired clothing.
Recommended Read: Zara Logo Design History and Evolution