The Hurley brand was founded in 1979 as a manufacturer of surf, skating, and sportswear equipment and apparel. Thanks to endorsements from pop-punk bands, Hurley quickly gained popularity in the alternative music scene. A lot of the company’s visibility is due to their bold and instantly recognizable logo. You can find out all the details about the Hurley logo in this article. We will describe the logo’s design and history, and tell you why it has managed to become such a popular counterculture symbol.
Hurley Logo Design Elements
Hurley chooses to use a classic logo design that features the company’s name alongside a geometric image. On the left side of the logo, Hurley is written in a customized font. This font is a sans-serif style similar to Futura. Though most of the letter strokes are the same width, the R does narrow slightly as it curves along the top. Only the H is capitalized, but the rest of the lowercase letters are slightly taller than normal lowercase.
On the right side of the logo is the signature Hurley image. This is made up of two thick, vertical curves that almost touch at the middle before slanting out at each tip. It looks somewhat like a stylized H. The logo is typically displayed as a white design on a black background, but it is occasionally drawn as black on a white background as well.
Changes and Evolution
The main elements of the Hurley logo have remained unchanged for years. Almost every version of the company’s logo has contained the stylized H and the brand name. In some older versions, the stylized H is encased inside a circle. For a while, in the early 2000s, the logo was typically slanted, so that the H symbol was higher than the brand name.
Though Hurley originally just used a black and white color scheme for their logo, they quickly branched out to other shades. When you see their logo on clothes, skateboards, hats, surfboards and other equipment, it can be any color of the rainbow. Blues, greens, and reds are the most common colors, but you can occasionally find the logo in unusual shades like mint green or hot pink as well. The Hurley logo changes to match the designs for various Hurley products, but the main logo for the corporation is always just black and white.
Hurley’s standard logo has always used the same font. However, the company does occasionally produce special versions of the logo that use different fonts. In some special designs, the brand name is written in a curling script font, or a gothic font.
Hurley’s decision to use their founder’s name as the brand’s logo helps remind customers of Hurley’s decades of quality sports gear production. In the past few years, Hurley has been attempting to modernize a little bit, now that extreme sports are no longer so trendy. Moving the logo from its former slant to a plain horizontal line helps ground the logo a little better.
The curved shapes on the Hurley emblem supposedly mimic the shape of waves. This references Hurley’s start as a surfboard equipment creator, and emphasizes the laid back attitude of the company. It also helps create a more recognizable graphic image that can be used when the company does not want to put lines of text on a product.
- Bob Hurley was just 23 when he created the international company that bears his name.
- For the first few years, Hurley was a company that just shaped surf boards, and it took years for it to start putting its logo on clothes.
- Bands that have worn clothes with the Hurley logo onstage include Blink-182, Avenged Sevenfold, All Time Low, and The Green.
- The Hurley logo is attached to some very unusual equipment. Unlike other sportswear brands, Hurley designs, develops, manufactures, markets, and sells their items without help from other companies.
Though there have been some minor changes to the Hurley logo, it mostly retains its signature appeal. The bold H image and the simple lettering of the brand name combine to create a logo that is eye-catching without being too ornate. Hurley has continued to use essentially the same logo for years, and this is not likely to change anytime soon.
Recommended Read: Under Armour Logo Design History and Evolution