Founded in 1947, Hyundai was a huge conglomerate in South Korea that was primarily known for producing automobiles and other motor vehicles. After the company underwent major restructuring, it turned into the Hyundai Motor Company that is still one of the largest vehicle manufacturers in the world. You can easily identify any Hyundai vehicle due to their distinctive logo. In this article, we will tell you all about the Hyundai logo. You can find out more about the current logo’s design, and look at past logos for Hyundai.
Hyundai Logo Design Elements
At the top of the Hyundai logo is a thin silver logo that forms an oval line. Inside of this oval is a stylized H. The H slants forward to the right, and its crossbar is almost completely diagonal. All of the silver on the logo is normally shaded to look three dimensional, but this is skipped when the logo is molded out of metal for car decals.
Centered beneath the oval is the brand name, Hyundai, written in blue or black letters. Each letter is capitalized, and they are all exactly the same height. It is a customized geometric, sans-serif font made up of lines with even thickness, sharp right angles, and slanted curves. Unlike the emblem at the top, the brand name is in flat coloring, with no shading.
Changes and Evolution
The Hyundai Motor Company’s logo shape has remained remarkably the same over the years. In all versions of the logo, the same slanted H, oval, and brand name size are used. Earlier versions of the logo occasionally had the H emblem placed to the left of the brand name, but this was not commonly used. This continuity over the years is due to the fact that founder Chung Ju Yung chose the logo, and remained in charge of the company until he died in 2001.
Most of the major changes to the Hyundai logo have been made to the color of the logo. Many versions of the logo had each element of the same uniform, medium blue color. This then transitioned to a navy-blue colored logo, more similar to the current color on the wordmark. The company then updated the logo to have a silver color for the oval emblem.
Hyundai’s logo font is very consistent. The curves and angles in the font mimic Korean characters, while still being readable to English buyers, so it has been the ideal font for Hyundai to use.
Most people just assume that Hyundai’s logo is simply meant to represent the company’s initial, but the reality is much more complicated. It is actually a silhouette of two people shaking hands. One is supposed to be a happy customer, and the other is supposed to be a Hyundai employee. This represents Hyundai’s hope for successful business transactions and satisfied customers.
According to Hyundai, the logo’s slant is meant to make it look more active and engaged. Since there are several other car companies that start with an H, Hyundai also includes their name beneath the logo. This ensures that customers will not get confused and think the logo is for Honda, Holden, or another similar company.
- The Hyundai name means “modernity” in Korean, because the founder wanted to build an innovative and contemporary company.
- Kia, another car manufacturing company owned by Hyundai, has an oval logo that looks rather similar to the Hyundai logo. However, it is red instead of blue.
- The Hyundai Genesis sedan is the only Hyundai vehicle that does not contain the H emblem. Car buyers can pay extra to have a luxury winged emblem installed instead.
Hyundai’s logo does an excellent job of representing the company’s reputation for stability and reliability. Continuing to use the same shape over the years helps make the brand look trustworthy, and the blue and silver combination conveys excellence and innovation. The few slight updates to the logo help Hyundai keep their logo looking fresh, without having to make huge changes.