John Deere is known for manufacturing quality equipment , such as tractors and mowers, for farming, construction, and lawn care. All of the equipment made by John Deere is instantly recognizable thanks to its bright green and yellow color scheme that is proudly topped with the leaping deer logo.
The John Deere logo has even gone beyond the farming community. You can often find it proudly displayed on jackets, hats, bumper stickers, and other paraphernalia. In this article, we will take a deep look into the history of the John Deere logo and learn more about its design.
John Deere Logo Design Elements
At the bottom of John Deere’s logo is the brand name, written in a hand-modified version of the classic Helvetica font. All of the letters are capitalized, yet the J and the D at the beginning of the words are slightly larger.
Centered above this brand name, which is written in green, is a slightly rounded square in the same green hue. Inside of the square is the silhouette of a deer leaping towards the left. The deer is a bright yellow color, and the same yellow shade is used to draw a thin square line around the deer.
Changes and Evolution
John Deere has used variations of the same logo since 1876, but there have been many variations to the shape. It started out as a logo that had a drawing of a deer leaping over a log, and it was surrounded by the phrase, “John Deere, Moline, Ill.” This logo became even more elaborate in 1910, when more detail was added to the drawing, and the slogan “The trade mark of quality made famous by good implements” was added to the logo.
In 1936, the company changed from an ink drawing with shading to a solid silhouette surrounded by a 12 point border because they wanted to make a logo that could easily be stenciled onto equipment. This was further simplified when the lengthy slogan, the log beneath the deer, and the complicated border were removed. By the 1950s, the logo was just a square with curved edges that contained a deer silhouette and the brand name.
In 1968, the logo was streamlined even more as the deer silhouette became a two-legged profile instead of a four-legged view. The final shape change was in 2000 when the deer was altered to look like it was leaping upwards instead of jumping down.
John Deere’s signature colors have been green and yellow for years, but most of their logos were actually just black and white. The signature green and yellow colors were not added to the logo until the mid 1900s.
Most versions of the logo used a classic Roman font that had thick lines, serifs, and bold capitals. Starting in the 50s, the company changed to a san serif font inspired by Helvetica.
The John Deere logo got its start with a simple influence. Since the founder’s name was Deere, the brand decided to use a running deer as their mascot. Over the years, this logo has received some changes inspired by the business decisions of the company. It was simplified into a two legged silhouette because the company wanted to be able to easily stencil it on their machines.
The shape of the deer was slightly tweaked because the company wanted it to look more energetic and dynamic. The decision to change the logo from black to green and yellow was influenced by a desire to reference the company’s traditional colors.
In the original logo, the deer shown jumping over a log was a type of animal from Africa. This was later changed to depict a white-tailed deer variety common in America. The logo may get its name from company founder John Deere, yet he only managed the company for six years in its century long history. Roughly 600 different tractor models have displayed the John Deere logo over the years.
The John Deere logo shows up on both massive commercial machines and small equipment for personal use. Its colors symbolize energy and growth while the jumping deer references the power and speed of the machinery. This logo has been in use for over 155 years, and it continues to grow in popularity. Due to the loyal fan base for this logo, the John Deere logo will probably remain consistent for years to come.