Founded in 1963, Lamborghini is an Italian sports car and luxury SUV brand. Lamborghini has managed to weather several financial crises and even a period of bankruptcy due to their enduring reputation for excellence. Their cars have very powerful engines, but they also look very beautiful and elegant. This car company labels all of their vehicles with a bold bull logo that is instantly noticeable. The Lamborghini logo helps the company to call attention to their products. It appears on steering wheels, car hoods, and tire rims. Read this article to discover the origins behind the famous bull motif.
Lamborghini Logo Design Elements
Lamborghini logo history has featured the same logo for the entire duration of the brand. The logo is a black shield shape that curves across the top and meets in a point at the bottom. The outline of the logo for Lamborghini cars is gold. The same gold shade appears in the color of the word, “Lamborghini” written across the top of the logo. The interior shade for the logo is a deep black color that really makes the gold pop. There is some light highlighting along the black parts of the logo to make it appear more three-dimensional. A realistic, golden image of a charging takes up most of the logo’s interior space. This image is heavily associated with the Lamborghini brand.
Changes and Evolution
The Lamborghini logo design is essentially unchanged since its creation. In some decorative features, the company chooses to only feature the bull. However, any official representation of the logo includes the shield shape and lettering alongside the charging bull. The bull is always shown with its head down and its tail up as it charges forward.
Most versions of the logo are black and gold. Black conveys a sense of elegance and quality, and gold represents luxury and wealth. This powerful color combination makes the cars look like a status symbol. The Lamborghini logo history does feature a few color changes on concept cars. Some concept designs for Lamborghini show a silver and black version of the logo. This logo color change looks sleeker and more industrial.
The font on the logo is very different from the font that appears on the company’s signs and trademarks. Lamborghini typically uses curling fonts that make the brand look classy and traditional. However, on the logo, the font is a bold, capitalized, san serif font. This custom font creation matches the boldness and bluntness of the bull symbol.
Ferruccio Lamborghini, the company’s founder, has many ties to bulls. He was born on April 28, so his Zodiac symbol is Taurus. Lamborghini also named one of his first vehicles, the Miura, after a famous Spanish bullfighter. He felt that the aggressive power and shocking style of his cars were accurately represented by the Spanish fighting bulls. The colors and shape of the logo are very similar to the black and yellow Ferrari horse logo. Both Lamborghini and Ferrari were Italian sportscar makers who competed for business. Lamborghini wanted a logo similar to his rival’s famous horse logo. He decided to do a simpler, more aggressive version of the Ferrari logo since his cars were simpler and stronger than Ferrari’s.
Lamborghini might mostly be associated with sports cars, but the bull logo shows up on some tractors and other utility vehicles. Many of Lamborghini’s cars have names that reference bulls and bullfighting. Lamborghini named the Islero car after a bull that killed a bullfighter. The Jalpa gets its name from a breed of bulls, and the Estoc’s name comes from a sword used by matadors. The newly unveiled Lamborghini hybrid car has the name of the half man, half bull hybrid from Grecian mythology. The Lamborghini brand constantly references bullfighting. Therefore, the logo for the company is particularly appropriate.
The logo for Lamborghini accurately represents the brand’s devotion to power and strength. Unlike more delicate sports cars, Lamborghinis can withstand powerful forces. Just like a charging bull, they combine speed, agility, and strength. Their sturdy engines are capable of achieving great speeds very quickly. The great design and history behind the Lamborghini logo is an effective representation of Lamborghini’s vehicles.