Founded in 1947 as Rak-Hui Chemical Industrial Corporation, LG is now one of the largest multinational conglomerates. This Korean-based company is mostly known for making electronics, toiletries, and chemicals. They have been able to expand their company across the globe due to their friendly and innovative reputation. Much of the LG brand image relies on their cheerful, smiley face logo. In this article, you can learn more about the LG logo, its creation and history.
LG Logo Design Elements
The most recognizable part of the LG logo is the face symbol. This is a deep red circle that has a stylized image of a smiling and winking human face. It is so successful because it uses the initials of the company to draw the face’s details. The L is smaller and centered in the middle to look like a nose, and the G is enlarged and wrapped around the outer edge to draw the contours of the face. The background of the face has some shading and highlights to give it a slightly three dimensional look.
To the right of the face symbol is the word “LG” in letters slightly shorter than the size of the face. These letters are both capitalized, and they are colored a light grey shade. The font for the LG logo is a sans-serif typeface with smooth curves and sharp corners.
Changes and Evolution
LG has undergone many changes and mergers throughout its history, so their logo has also changed quite a bit. Older logos from the 1940s to the 1990s were basically just the various names of LG written in Korean or English text. Since 1995, when the brand was officially created, they have used essentially the same logo, consisting of the smiley face emblem and the “LG” wordmark.
Most of LG’s logo changes have simply altered the company’s color. At first, the smiley face had a lighter and more pink-hued tone, and the grey letters were darker. The company then changed this to a darker red face with light grey letters. This version of the logo is still used for some items, but most LG products now bear the shaded, three dimensional version.
When LG updated the logo in 2015, they changed their font from a classic Helvetica font to a slightly more customized font. These fonts are very similar, but the width of each stroke was thinned slightly, and the leg on the G was removed.
LG has carefully designed their logo to make the company look approachable, yet innovative. According to the logo designers, the dark reddish magenta color is supposed to represent friendliness and excellence. It is placed in a circle that symbolizes global connectivity and innovative technology. The shape of the face represents LG’s relationships with their customers, and it makes an otherwise anonymous corporation appear more personal and approachable.
- LG was originally called “Rak-Hui” in Korea. This sounded vaguely like “Lucky,” so, when the company merged with GoldStar electronics, they became Lucky-GoldStar. Over time, this was shortened to LG.
- K-pop fans love the LG logo because they sponsor events with famous artists like Kara, 9 Muses, and Girls Generation.
- Most companies are happy just to have their logo on a Formula 1 race car, but LG gets even more marketing opportunities because they are one of the main partners of Formula 1.
- LG has a special corporate logo that has more contrast and less shading, to make it easier to print on stationary and ID badges.
The LG logo has barely changed over the years because it is so effective at promoting the company. Customers remember the company’s “Life’s Good” motto when they see the initials, and the smiley face emblem is cheerful, while also being visually interesting. An unusual color scheme helps the logo to further stand out and appeal to the brand’s audience.
Recommended Read: Samsung Logo Design History and Evolution