LinkedIn is a business-oriented social networking platform that connects employers and job seekers. Employers post job advertisements while job seekers post their curriculum vitae. LinkedIn was launched in 2003. Currently, the social platform has more than 106 million active users, ranking among the most viewed websites in the world. The LinkedIn logo has evolved along with the company, too.
LinkedIn is headquartered in California with other regional offices in over 23 locations. Some of LinkedIn’s offices are located in Canada, Washington, New York, Chicago, Dublin, and Australia. Jeff Weiner is LinkedIn’s current CEO. He works in close collaboration with his colleague Reid Hoffman. LinkedIn has supporters such as venture capitalists Sequoia Capital, Bessemer Venture Partners, and Greylock. In this article, we shall discuss LinkedIn logo history and how its design has evolved to define the firm’s brand.
LinkedIn Logo’s Design Elements
The LinkedIn logo usually appears in blue, black, and white font colors. Blue color is commonly used as a background color while white is used as the font color. LinkedIn logo’s design features the two separates words of the company, “Linked” and “In,” written in bold and separated by a space.
Recently, the logo has collapsed to only “in” moving in the direction most mobile applications are using. The word “in’ is usually written in the small case in white and enclosed in a blue square. The logo “Linked” is blue or black, always in the sentence case. LinkedIn can thus be identified by “in” or “Linked in.”
LinkedIn’s Changes and Evolution
LinkedIn logo history dates back to the time of the company’s launching. The logo has undergone numerous changes considered necessary to enhance better recognition. Notable changes have occurred at LinkedIn and they can be identified in the evolution of the shape and color of their logo.
In previous logos, “in” appeared enclosed in a square placed in a circle. Sometimes, the “in” could appear in a circular background without featuring the square. In other instances, “in” appeared in a square whose sides were slightly curved.
In previous logos, the “in” had a red color appearing on a white background, or printed in a white color appearing in a red background. After some time, the “in” changed to a white font color embedded in a black background.
LinkedIn has maintained its bold font in both the past and current logos. However, LinkedIn logo’s changes helped the firm adopt a fresh and bold look that is visually appealing. A fresh logo attracts new customers and makes a business stand out from its competitors. The changes on LinkedIn’s logo certainly signify that the social media industry is changing and so is LinkedIn.
Inspirations of LinkedIn’s logo
LinkedIn Logo history originates from competitive social networks and the former businesses where the founders used to work in. Most of the businesses were leading service providers. The competitive nature of the companies influenced the authors to prefer the colors and font in the logo. For instance, LinkedIn’s CEO Jeff Weiner uses Facebook as a guide to his progress. Similarly, Facebook uses a blue background for its logo. For this reason, one can argue that Facebook color choice influenced the current LinkedIn logo.
Similarly, most of LinkedIn’s founding team consisted of experts from PayPal and Socialnet. Both companies feature a blue color in their logos. This could have been another source of LinkedIn’s blue color that appears in its logo background. The founders chose a few enhancements to make an outstanding design for their business. Despite the fact that LinkedIn logo design choices might have been subject to the influence to other organization, their design remains unique.
The color is an important aspect to consider when designing a firm’s logo. LinkedIn’s standard blue background color signifies calmness, dignity, and trustworthiness. Black means power while the white color represents charm and integrity. The qualities that the colors are representing are the key values that one expects in the professional market.
The logo “in” assures users that they are in the right place. Similarly, for employers, LinkedIn is the right place where they can get the right candidate to fill a vacancy in their organizations. For job seekers, LinkedIn is the right place to land a dream job.
To conclude, logos play a significant role in marketing. A logo serves as a company’s identity to the target population and displays a certain message regarding the company’s products or services. All in all, LinkedIn has been able to create a logo that is not only appealing but is also unique. Its colors also send clear messages to its customers.