The Lotus Cars company is a car manufacturer that builds sports cars and racing cars. Their headquarters is in Hethel, United Kingdom. Founded in 1952 by Colin Chapman, they now produce top-of-the-line motorsport cars. They are known for the Elan, Europa, and Esprit models. The Lotus logo has evolved very little over the last half a century. This article will explain how it has changed and what remains the same. In addition, it will give you some diverse information about the Lotus Cars logo.
Lotus Logo Design Elements
The current Lotus logo is a green quarter-circle with rounded edges and a white border. This green area sits inside of a circular yellow background. At the top of the green area are the four initials of the founder’s full name: Anthony Colin Bruce Chapman. The initials are white and laid over each other. Underneath in a curve aligning with the bottom of the quarter-circle is the name of the company: LOTUS. Currently, the company’s name is in a font similar to the serif font used in the initials above it. In addition, these letters are white as well.
Changes and Evolution
Over the years, the Lotus logo has been presented with the same round shape with the curved quarter-circle in the middle. This denotes a strong brand and allows users to easily identify the Lotus Cars company upon seeing the logo. Recognition is key.
For the most part, the logo’s colors have not changed either. The two main shades are green and yellow. The green used in the inner quarter-circle is the “British racing green” because it was the color of the national British racing cars back in Colin Chapman’s days. The bright yellow in the background depicts the sun, energy, and joy.
In a few versions of the logo, the letters and the quarter-circle shape are gold, and the background colors are all black. While this is not an official change in the brand’s logo, it can be seen on some of the cars they create to give it a more sleek, elegant design.
The font hasn’t changed too much in the last 50 years. The initials have always been the same. The company name is usually shown in a serif font, closely resembling Times New Roman. However, the boldness of the letters varies slightly. A few of the logos had a bold sans-serif font, but the letters were always situated the same. These slight variations do not deter the public at all and are related to a specific model or line. Therefore, the brand has maintained its aspect to remain as familiar to their fans as possible.
The inspiration from the unwavering Lotus logo came from the founder Anthony Colin Bruce Chapman himself. All four of his initials are on the logo in an intricate design, much like the Louis Vuitton logo. The colors of the logo picked specifically by him have a much deeper meaning than what is on the surface. The bright yellow background portrays the car’s energy and power to the public and displays Colin’s joy for racing. The British racing green is a connection to his past. However, it also represents the speed of Lotus manufactures and the passion that Colin felt for the industry.
While the initials A.C.B.C. on the logo stand for Colin’s full name, his business partners, Michael and Nigel Allen, thought that the letters did not stand for “Anthony” and “Bruce”. They thought that it stood for “Allen Brothers”.
The name Lotus comes from the modified Austin 7 Colin Chapman designed in 1948. He entered this car into local racing events. It’s believed that he named the car “Lotus” after his girlfriend and future wife, Hazel. He had nicknamed her Lotus blossom.
The everlasting Lotus logo is certainly one that all car enthusiasts remember. With its exuberant colors, the logo is easy to spot on any race track or even in on a show floor. It is rare to have so many letters in one logo, especially in the motorsports industry. Colin Chapman’s legacy lives on in the powerful machines that he designed.