Founded in 1950, the Ladies Professional Golf Association does tournaments for the top female golfers in the world. Despite the positive reputation of the organization, they spent many years struggling to attract an audience. The LPGA logo has greatly helped increase brand awareness and advertise for the tournaments hosted by LPGA. In this article, we will tell you many interesting details about the logo. We will track the logo’s changes throughout the years, and examine the inspiration behind the current LPGA logo.
LPGA Logo Design Elements
The LPGA logo is a plain white rectangle that contains the words “LPGA” and a stylized image of a woman golfing. This image is depicted with a series of colored lines. A blue line roughly traces a face, baseball cap, leg, and golf club. Green lines show the woman’s arm and ponytail, and a yellow line sketches her back. A thick red line represents both the other leg and the arc made as the golf club sweeps through the air.
This image takes up most of the logo, but it also says “LPGA” in smaller letters at the bottom of the rectangle. All of the letters are capitalized, and they are the same blue as the woman’s golf club. The sans-serif font has wide, flattened letters, with elongated curves that give it a bit of flair.
Changes and Evolution
LPGA’s first logo was a circular crest that contained a shield image with crossed globes. In 1962, they decided to emphasize their female golfers more with a logo that had a silhouette of a long haired woman swinging a club. This logo was arched along the top, with “LPGA” written beneath the semicircle that contained the woman’s silhouette. In their next logo, the LPGA switched to a rectangle that contained a lengthier woman’s silhouette that showed the golfer up to her waist.
LPGA’s first logo was just black and white, but then they switched to a bright green color to reference the grassy golf fields. This logo used white for the silhouette and green for the background and lettering. In the first rectangular logo, the color green became darker, so it looked more like a deep hunter green instead. White was still used for the lettering and the silhouette in this logo.
In keeping with the traditional design of the first logo, LPGA first used a classic Roman font. They then switched to a trendy 1960s sans-serif font with sharp angles, big curves, and overlapping letters. The rectangle logo went back to a more traditional Roman font with serifs. This was only updated to a sans-serif design once the new logo was created.
LPGA’s logo uses bright colors and bold lines to make the logo look more energized and youthful. According to the LPGA commissioner, the new logo is supposed to represent power, athleticism, and strength, all characteristics of the LPGA athletes. It has bold colors to emphasize the energy of LPGA golfers, and the stylized brushstrokes emphasize the movement and energy of a game of golf.
The shape of the female golfer is feminine without being excessively girly, so it shows the nature of the sport without being patronizing towards its members. LPGA realized that more traditional logos made them look old and boring, so they created a trendy, modern logo designed to appeal to a younger audience.
- LPGA is the oldest women’s professional sports organization located in the USA.
- There has been some controversy around the letters on the logo. Some people think it should be “WPGA” because “Women’s Professional Golf Association” sounds more egalitarian.
- When the logo is on a white background, LPGA switches the blue and white colors in the logo to make a blue rectangular logo that stands out more.
- There are actually “LPGAs” in other countries, but the USLPGA is the most well-known organization.
The colorful lines and stylized strokes of the LPGA logo give the image a sense of movement and adventure. This fun logo references the company’s past designs, while also looking new and modern. It has helped bring this traditional organization into modern times, and attract viewers and sponsors to the sport.
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