Manolo Blahnik is a high-end women’s shoe brand known for stiletto heels in fun styles. It was founded by Spanish fashion designer, Manuel “Manolo” Blahnik Rodríguez. Blahnik’s parents wanted him to be a diplomat, but he switched his major to literature and architecture. In 1965, he started studying at the Louvre Art School and working at a vintage clothing store.
He became a buyer for Zapata, a London boutique, and a writer for the Italian version of Vogue in 1968. Blahnik was encouraged by Vogue’s editor, Diane Vreeland, to design shoes after showing his portfolio to her. His shoemaking skills were developed from watching his mother make her own high-fashion shoes as a boy and from talking to workers at shoe factories.
The Manolo Blahnik logo could seem simple and unassuming compared to the logos of other companies. However, it can also be seen as a statement of fact that this particular pair of shoes is part of all that is represented by the Manolo Blahnik brand, which is a stylish and fun pair of ststilettoheels and not something that changes as fashion trends shift. This detailed review of the Manolo Blahnik logo will cover what the brand is about and how the logo represents the brand.
Manolo Blahnik Logo Design Elements
The Manolo Blahnik logo is just the company name in black in all capitals. That may seem very uninspired for high-fashion women’s stiletto heels. It actually says all that needs to be said about shoes that are fun and stylish and a company that does not stray away from its core market of stilletto heels to create or chase the latest trends.
Changes and Evolution
The shape covers just the space needed to contain the two words Manolo Blahnik. Occasionally, an image of stiletto heels appears, but most of the time, the logo consists of just the text. For a special line of shoes, a signature-style version of the company name was used, but that has been the only variation. Seeing the Manolo Blahnik logo on a shoe box immediately lets women know to expect a special pair of stiletto heels inside
The color of the text is generally just black, which emphasizes the statement of fact that these are a pair of Manolo Blahnik stilettos. Color was used inside the closed parts of some of the letters in the name to advertise the colors of some basic pumps, but otherwise, it is always plain black text.
The font is a basic sans serif font, all in capitals. This has not changed except for the one time that a signature-style font was used. Again, it is like a statement of fact that customers can expect the shoes to be a fun, stylish pair of stiletto heels.
How the Manolo Blahnik logo is used shows that the simplicity of the logo is all the company feels needs to be said. The shoes come in a plain white box with the logo on the lid and the ® following the company name, letting customer’s know what is inside. On one end of the box is a white label with a simple description of the particular pair of shoes. A white dust bag is included with the shoes with the identical logo centered on the bag. The same logo is stitched into the insole and stamped on the leather soles along with the words “Handmade in Italy.” All of these uses of the the simple logo are statements of fact that this is a pair of Manolo Blahnik stiletto heels, as expected. A very simple and effective use of a seemingly simple logo that actually makes a front statement, which is just what logos are supposed to do.
Blahnik designed shoes for men first, but his creativity was stifled. So, he started designing shoes for women.
In 1974, he became the first man to appear on the cover of the British Vogue magazine.
Blahnik still is the only designer for the Manolo Blahnik brand. He creates the design then makes the proto-type himself, carving the wood last and sculpting the shoe. Then, he makes sure that the shoe is duplicated exactly in production and limits the number of pairs created for each style.
In his residence in Bath, England, he has paneled cupboards that span two adjoining houses. The cupboards contain 25,000 pairs of shoes, which is every pair of shoes he has created in order of their creation.
The popularity of his shoes grew when a continuing storyline was built around Sarah Jessica Parker’s character, Carrie Bradshaw, and her obsession with Manolo Blahnik shoes on the television show, Sex and the City.
At first look, the Manolo Blahnik logo may seem simple and not very inspiring for high-fashion women’s shoes. However, when examined carefully, the logo is a strong statement of fact that this pair of shoes is a pair of fun and stylish stiletto heels created by a special and creative designer.