Maserati is one of the most well-known names in automobile history. Founded by Alfieri Maserati on December 1st, 1914 in Italy, the company has been owned by the Italian-American automobile giant Fiat Chrysler Automobiles since 1993. With their annual revenue estimated at $2.76 billion in 2014 and with an output of 36,448 units in the same year, the Italian company has been nothing but successful in recent times. It has gained excellent recognition and status, and the Maserati logo has become iconic in the industry.
Maserati Logo Design Elements
There are a few key elements that make the Maserati logo design unique. It features a classic, symbolic trident symbol that upholds the values of the company: luxury and power. It speaks of its refinement with its sharp edges reflected in the design of the vehicles themselves.
The Maserati logo also proudly displays the company’s name below its trademark symbol. The font has straight and clear edges, reminiscent of old fashioned scripts to denote its long history in the business. Together, the two elements are encompassed in an oval-shaped frame to express the compact, stable, and near perfect designs that Maserati cars strive for.
Changes and Evolution
Of course, as with most companies that lasted as long as Maserati, it’s impossible for its logo to have remained the same as it was when it started. Innovation and change are usually a precursor to success, as long as they are for the better. And the Maserati logo changes were definitely for the better.
The brand’s image, which became synonymous with luxury, elegance, and performance, has a long, albeit not too complicated history. The alterations were only minor and usually received well by the luxury car company’s long-time fans.
The trident shape of the Maserati logo was chosen to be their brand’s most recognizable feature. While the company has always kept its symbol present, its shape has changed a bit with every rendition over the years.
The changes were only minor, with just a few lines added or removed. The company’s general fan base never felt too strongly about these modifications. However, to the avid car enthusiast, the changes are obvious.
The first logo alteration took out a bit of detail from the base of the trident, but it still left the three prongs intact. It simplified the Maserati logo and offered it a cleaner look. The trident stands out and shows that elegance and refinement do not need to be complex.
The second change, however, gave us the logo we know today. The biggest impact was the removal of the vertical line from the middle prong. Once again, Maserati strived for simplicity. They sharpened the bottom of the prongs and thickened the connecting lines. It made the symbol look bolder and more stable. However, this didn’t sit too well with a number of old-time fans.
The color of the Maserati logo has a great symbolic meaning. The blue is meant to symbolize the company’s excellence, strength, and class, while the white background stands for the charm and the purity the brand wants to inspire. The red enhances the superiority and strength of Poseidon’s trident. It’s a powerful color for a powerful item in the history of the Ancient Greeks.
While the blue and red have always been a part of the Maserati logo, the white implemented later on. It offers it a cleaner look that perfectly helps the trident stand out.
The original logo featured an elongated, modern-looking font, meant to point at the futuristic designs of their vehicles that became iconic since the beginning of the 20th century.
However, the second font fully embraced the company’s racing origins, adapting to the race cars of the time in its sharp and dynamic shape.
The third and current logo is an attempt to combine both professionalism and elegance, with a touch of old-fashioned edges to display the legacy the company has gathered in time. It’s a custom-made font that reminds of the one used in the Volvo logo as well. Both have capitalized letters which the straight edges of old writing styles.
The Maserati logo was first introduced in 1926, on the first Tipo 26 model. The trident has become iconic. Its design is based on the Fountain of Neptune statue located in Piazza Maggiore in Bologna. It can be seen in the upward arches that bend toward the exterior as if water, or life itself, streams from its core.
The memorable Maserati was inspired by Neptune, or Poseidon’s, trident, the symbol of the Maserati brothers’ hometown and a renowned item in the history of Ancient Greeks.
There were six Maserati brothers in total, and all but one of them had a fascination with vehicles and car racing. It was the Alfieri II, named after his late brother Alfieri I, who actually started the world-famous car company.
Carlo, Bindo, Ettore, and Ernesto were interested in vehicles and helped their brother in what would eventually become a world-class manufacturer. They took over after Alfieri’s death. The sixth brother, Mario, however, was more interested in arts. He didn’t want anything to do with cars or racing, but he nonetheless embraced the opportunity to help them design the company logo.
He wanted to create something that would both look appealing and have meaning, and he most certainly did. To this day, the Maserati logo remains one of the most used wallpapers in the world.
The history and evolution of the Maserati logo and overall brand are some of the most impressive in the industry. With a history spanning over one hundred years, the company is nothing short of legendary. The fact that the business almost went under at one point and is now doing better than even only serves to add to its successful image. Along with it, its logo stands tall as some of the most iconic among car brands.