Founded by Jujiro Matsuda in 1920, Mazda is a Japanese automobile manufacturer that is known for producing efficient cars that are still fast and stylish. Their logo is attached to many popular models, including the RX-8, the Miata, and the RX-7. You can discover many fascinating facts about the Mazda logo by reading this article. We will tell you how the logo has evolved over the years, and share some fun trivia about it.
Mazda Logo Design Elements
At the top of the Mazda logo is a silver design that is shaded to look metallic and three dimensional. Its shape looks like a rectangle with rounded corners, and two curved lines extend from the top corners to reach a sharp point in the middle. The resulting effect looks like a stylized M inside of a circle. This part is featured by itself as the emblem for Mazda vehicles.
When the logo is used for signs, advertisements, and other materials, a wordmark containing the company is added below it. This says “Mazda” in a single line of light blue letters that are all the same exact height. This font is a customized version of Handel Gothic that has sharp curves along the M and D. To make the font look a little more artistic, Mazda separates the top and bottom of the Z from the diagonal crossbar.
Changes and Evolution
Mazda’s very first logo was just the company’s name. Back in the 1930s, Mazda changed their logo to several wavy lines that looked like three M’s placed on top of each other. When the company started producing cars for passengers in the 1950s, they changed to a thin circular line surrounding an M. In the 1990s, the company tried a more abstract design with an oval and a diamond containing a circular image inside of it, but this proved to be too unrecognizable. Just five years later, it was changed to the current M logo still in use today.
Mazda’s oldest logos tended to just be simple black or silver designs on a transparent background. Their 1970s logo was the first to incorporate a non-neutral color. For this logo, the company included a light aqua blue shade that has shown up in Mazda logos since then.
Not all of the Mazda logos have used a font, but those that have used fonts use many different types. The original logo had a calligraphic script font. When it was changed into an M inside of a circle, a geometric, sans-serif font was used. This general font style was also used for the current logo, but it was altered to have more straight lines and right angles.
The lines inside of the Mazda logo may look like an M, but that is not their only meaning. Many of the past Mazda logos have used designs that look like wings, so the company decided to go with a modern logo that also uses a wing shape. The wing shape on the logo represents flight, innovation, speed, movement, and technology.
Mazda’s decision to use an oval around their M was mostly due to the fact that people kept confusing their previous logo with Renault, since both had a diamond shape. To further emphasize their brand image, Mazda added their company brand name beneath the Mazda emblem.
- In addition to their visual logo, Mazda also has a signature spoken logo which is the phrase “zoom-zoom.”
- The 1990 logo that confused customers so much was supposed to look like the rotary engines in Mazda cars.
- Mazda’s name actually has a double meaning. It references Ahura Mazda, a god of harmony and intelligence, and it also sounds like the anglicized version of Jujiro Matsuda’s name.
- The font and color used for the current Mazda logo are very popular in the world of car logo design. Subaru and Hyundai have very similar designs.
The Mazda logo has a smooth, stylistic appearance that mimics the sleek stylishness of Mazda cars. It cleverly incorporates the brand’s initial without being too basic, and the inclusion of the brand name helps customers recognize the logo even if they are not a car brand expert. Mazda’s logo does an excellent job of promoting the company’s reputation.