Founded as a subsidiary of Prada in 1993, Miu Miu is known for its high-end accessories and clothing. The company was started by Miuccia Prada with the intent of creating more playful and avant-garde clothes that still contained the signature quality of Prada. One way that Miu Miu differentiates itself from its parent company is with its whimsical logo.
At first glance, the Miu Miu logo might seem simplistic, but a closer look reveals the careful design that went into this logo. Keep reading to find out the fascinating history behind the Miu Miu logo.
Miu Miu Logo Design Elements
The Miu Miu logo uses a bold design of white text on a black background to create a strong graphical impression. It reads “Miu Miu” in a series of lowercase letters. Miu Miu uses a custom font that consists of single, curving lines with equal thickness, straight ends, and no serifs.
Both the M’s and the U’s have a line of white going through the middle of the letter. This clever use of negative space creates a linear effect that is visually pleasing without making the text unreadable. The bottom of the M’s are aligned with the bottom of the I’s, and the top of the U’s are aligned with the top of the I’s. However, the top of the M’s and the bottoms of the U’s are minutely extended to cause a slightly off-balance effect that ensures the logo does not look too bland.
Changes and Evolution
Many would think that the Miu Miu logo’s shape has remained the same over the years, but there have been a couple subtle changes. As one can see in older fashion shoots, the Miu Miu logo originally used M’s and U’s that extended farther above the I’s. It was also slightly more elongated when it was first created. The logo’s shape has been gently altered to make it look relatively shorter and wider.
Most instances of the Miu Miu logo use black text on a white background. However, the monochromatic color scheme allows Miu Miu to switch up their color scheme whenever they need to. Many of the store fronts show the logo as a gold or silver color, and in print ads, the logo can be red, green, pink, or any other shade that matches the color scheme of the image.
Miu Miu’s special font is really what makes their logo standout. Therefore, they are wise enough to not change it in any significant ways. In the late 2010s, the company briefly tried a subtle alteration by gently rounding the corners of each letter’s edges. However, they quickly realized that the logo font looked better when it contrasted straight tips with rounded curves, so they went back to their normal font within a couple years.
A lot of the inspiration behind the Miu Miu logo was a desire to differentiate it from the Prada brand while still retaining the luxury fashion status of their parent company. Just like Prada, Miu Miu chose to use a simple and elegant black on white color scheme. The Miu Miu logo also contains unusual negative space uses like the notched R in the Prada logo. However, Miu Miu knew that they could not appeal to a younger, rebellious crowd if they looked too much like Prada. They picked a more modern san-serif font with lowercase letters that fit in with graphic design trends from the 1990s. This juxtaposition of youthful trendiness and classic style was selected because it coincided with Miu Miu’s fashion goals.
- A lot of counterfeit Miu Miu purses are identified because they put all the letters in a straight row instead of slightly dropping the U’s.
- Miu Miu is the childhood nickname of Miuccia Prada, the granddaughter of the founder of Prada and the current head designer at Prada.
- You can see the Miu Miu logo on storefronts in every continent around the world besides Antarctica
The Miu Miu logo helps to enhance the brand’s rebellious and quirky reputation. The thick curves, blank spaces, and uneven U’s combine to create a logo that is memorable without being overwrought. Miu Miu has never needed to change their logo because it is such a perfect representation of their clothing style and brand identity.