It has undergone many name changes and mergers, but the Mobil Oil Company has been around in one way or another since 1911. This company is mostly recognized in modern times due to its chain of gas stations that sell Mobil gasoline, but it also produces many oil-based products like lubricant and transmission fluid. All of the many lines of Mobil products are clearly labeled with the Mobil logo. You can learn all about the Mobil logo in this article. We will tell you the interesting history behind this logo, and analyze its design elements.
Mobil Logo Design Elements
Mobil’s logo is a wordmark that displays the name of the company. Most of the letters are written in a warm, medium blue shade that represents trust and reliability. To add a little visual interest to the otherwise plain logo, the O is written in a bright red shade. Mobil’s logo uses classic capitaliziation, so the M is capital, while the rest of the letters are lowercase.
The Mobil logo uses a customized version of Helvetica that was created for them by Chermayeff & Geismar in 1965. This font is called “Mobil Alphabet,” and it features rounded, sans-serif letters. The weight of each stroke is completely even, so every line in each letter has the same thickness. Each letter in the logo ends in blunt, 90-degree angles that make the logo look even and geometric.
Changes and Evolution
Mobil’s current logo has only been used since the 1960s. The first few logos for the company featured its old name on a shield design that had a flying Pegasus horse on it. Once the company became known as “Mobilgas” in the 1930s, it changed to a shield shape that had the large Pegasus flying over the world “Mobilgas.” This was later simplified to a rectangle shape that said “Mobil” in large letters over a small Pegasus emblem. Eventually, the logo was simplified even further, and the Pegasus was removed.
For most of Mobil’s history, the company has displayed red and blue shades on its logo. Even the older shield designs from the 1920s were red, white, and blue. This patriotic coloring scheme continued in the 1950s and 1960s, when the logo had a red Pegasus and blue lettering. The O was only turned into a red color when the logo was updated in 1964.
Back when the company was first starting out, they tended to use sans-serif fonts in the neo-grotesque style. These fonts are characterized by elongated letters with a very narrow width, and they were quite stylish in the 1930s, when the old logos were used. Mobil later switched to a more rounded font style in the 1960s, when they were attempting to modernize their logo.
The current Mobil logo has a fascinating story behind it. It was originally created because the company wanted a fun, modern logo, but it is still in use decades later due to the company’s current desire for a reliable, historical logo. At the time of the logo’s creation, the font made the logo look updated and youthful. Its red O referenced the old logo, while looking simpler and less busy.
Mobil still uses this logo today because it is now an established logo that appeals to long-time customers. The sense of stability created by the Mobil logo helps reassure people that the company’s products are long-lasting and trustworthy.
- Though it is technically an old logo, many Mobil products still use their signature Pegasus logo because it appeals to so many customers.
- The Mobil name found on the company’s logo used to be much longer. It was originally called “Socony-Vacuum Mobil Oil,” and “Socony” stood for “Standard Oil Company of New York.”
- In Australia, the Mobil logo is combined with the 7-Eleven logo due to a continent-wide merger.
- The graphic design company that made Mobil’s logo is also responsible for other iconic logos, including NBC and National Geographic.
The clean lines and bold colors of the Mobil logo are a wise design choice that appeals to new customers, while referencing the older form of the logo. This simple yet recognizable logo allows the company to maintain a united brand identity. Even from far distances, Mobil’s bright color scheme allows customers to identify the logo easily.
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