Nina Ricci was an Italian-born French fashion designer who was known for her elegant, feminine, and romantic dress designs. In 1932, Nina and her son Robert started the Nina Ricci fashion house to further promote Nina’s brands. This fashion house managed to survive WWII and become famous for their complex perfumes and ladylike designs. In order to promote their brand, Nina Ricci created a classically elegant logo that looks stylish on everything from store signs to clothing tags. Keep reading this article to learn more about the Nina Ricci logo.
Nina Ricci Logo Design Elements
The Nina Ricci logo has a simple and stylish design that is very suitable to the brand’s identity. It is a wordmark that consists of the brand’s name combined with the brand’s city of origin. At the top of the logo are the words “Nina Ricci.” Centered beneath the brand name in much smaller lettering is the word “Paris.” All of the text is written in capital letters that leave a bold impression. The font used for Nina Ricci is a classic Roman font characterized by moderate serifs, smooth curves, and subtle angles. This traditional font helps to create a logo that looks respectable and expensive without being tacky.
Changes and Evolution
In the early years of Nina Ricci, it had a somewhat more elaborate logo that included three classical Grecian statues above the words “Nina Ricci Paris.” This was then changed to the word “Nina” in big letters over the word “Nina Ricci” in smaller lettering. This logo was later simplified to just say “Nina Ricci” without the extraneous writing because a more simplistic logo looked more elegant. As France became trendier, the company decided to go back to a logo that emphasized their Parisian origins. To call attention to the fact that they were a fashion house based in Paris, the word “Paris” was added beneath the logo.
Most variants of the Nina Ricci logo have stuck to a simple color scheme. Other than a few brief depictions in pale pinks and mauves that emphasize the brand’s feminine appeal, Nina Ricci has mostly stuck to neutrals. The logo has shown up as gold, white, silver, or black text, and the background is typically black, white, grey.
When Nina Ricci first started out, they used a classic Roman font that is actually quite similar to their current logo. However, they then switched to an elaborate script font that was used in many of Nina Ricci’s logos. This script font helped to make the brand look older and more expensive for a while, but Nina Ricci eventually went back to a simpler font, similar to that of the Bulgari logo, when that became trendy.
The modern Nina Ricci logo takes a lot of inspiration from the very first logo for the company. When it was first founded, Nina Ricci had a very uncertain future. Unlike more established brands, the company was just starting out when the French fashion scene was destroyed by World War II. In order to combat all this instability, the company needed a logo that looked strong, historical, and bold. Though Nina Ricci tried out more frivolous logos, they eventually went back to the high-impact logo that worked so well for them in the 1950s.
- Nina and her son Robert were responsible for the idea of the Paris fashion show that popularized French haute couture after World War II and saved many other brands like Balenciaga.
- The logo and fashion brand may bear the name of company founder, but Nina Ricci was actually not the designer’s real name. Her real name was Maria Adelaide Ricci, and Nina was just a nickname.
- Nina Ricci stood out from other fashion houses because Ricci always shaped fabric directly on a dressmakers mannequin instead of working from patterns.
Though the Nina Ricci logo might seem simplistic, it is actually carefully designed to promote the company’s reputation. The combination of a feminine brand name with a masculine font helps to make Nina Ricci’s logo stand out. This logo’s monochromatic color scheme and smooth lines allow it to be stylish and timeless.