Nokia is one of the biggest names in mobile phones. One of the major market leaders and perhaps one of the first to make a concerted push to get their phones into the hands of the average consumer, the brand has an exceptional reputation for reliability and utility. As the brand has grown and changed, though, it has encountered a great deal of resistance in the market. As such, it’s had to evolve the way it is perceived – and that means evolving its own logo. By looking at the Nokia logo evolution, you can see how Nokia has dealt with a changing market.
Nokia Logo Design Elements
The current Nokia logo has been around since 2011 and couldn’t be much simpler. Primarily consisting of the company’s name, it also features the company’s slogan underneath. There are no shape or design elements added to the name, allowing the company to stand on its own reputation. By this point, the word Nokia is a recognizable icon on its own – one that tied directly to the world of mobile communications. Adding any more to the logo would be superfluous, as any excess design elements would consist of information that the user does not need.
Nokia’s primary color is blue, and has been for decades. Not only is this usually a color that represents calm and trust, but it’s increasingly a color that indicates that the business is in the technology sector. The font chosen is known internally as ‘Nokia Pure’, and is straightforward and business-like. There’s no mistaking Nokia for anything other than what it is, which may be the point of the logo. After all, if the company name is enough to bring in consumers, why complicate things?
Changes and Evolution
The Nokia logo has gone through quite a few shapes over the years. The original logo actually featured a fairly realistic-looking fish, likely inspired by the fish in the nearby river. It made sense given the location of the company at the time but had to be dropped once the company became more than just a regional concern. The next logo, created in 1898, was far simpler – the name of the company within a stylized triangle. It was simple, effective, and industrial – all things that held true of the business as well. The logo would take a more modern spin in 1965, becoming the name within a globe, before becoming the name of the company with arrows in 1992. It wouldn’t be until the turn of the millennium that the logo would gain its familiar shape.
While it’s easy to think of blue as the Nokia color, it’s actually a fairly recent innovation. The original logo color was black and white, befitting its very early origins. Even the second pre-20th century logo was red, with a reversion back to black and white lasting from 1965 to 1992. Blue becoming part of the company’s identity definitely coincided with the switch over to becoming a major mobile manufacturer, and thus has been part of its identity ever since.
Nokia has also been through a fair number of font changes over the years. Both of the original logos use fonts that were very popular during the turn of the century, with legibility on the screen not yet being an issue. In fact, the logos were far more importantly seen as stamps on products than they even were seen in print. Since the 1960s, though, Nokia has largely used the same basic, clean font on its products. It’s easy to see and to read, no matter if it is printed in a paper or on a phone. It’s a solid font that continues to support a solid company.
It’s hard to say where the current Nokia font came from. It’s perhaps in line with other manufacturers like Sony or Sanyo, with the kind of simplicity that can be read on virtually any other product. It’s also a nod to necessity, as the small and easy to read logo can be read on phones and tablets without having to make any changes. It’s not necessarily a forward-looking logo, but it is one that fits within the industry.
Nokia’s logo definitely inspired many other mobile phone makers. In fact, one can say that all of the major phone manufacturers outside of Apple probably owe something to the Nokia logo. The Samsung logo, for example, follows fairly closely in the footsteps of Nokia. There are likely dozens of others across the world that have been inspired by the logo.
- Nokia started as paper production company
- Nokia is named for the Nokianvirta river.
The evolultion of Nokia’s logo is the evolution of the tech sector. It moves from a very industrial, commercial-based logo to one that puts more emphasis on consumer recognition over time. By the time the present day has been reached, the logo is just as important on screens and tiny pieces of tech as it is on major machines. If you want to see how designs change to meet the times, you need to look at this logo.