After spending years studying watchmaking under his father, Ulysse Nardin decided to launch his own brand of watches in 1846. The company quickly became known for their extremely accurate marine chronometers, so Ulysse Nardin became a favorite among members of the nautical community. The brand’s nautical past is clearly represented in their logo which proudly displays an anchor. This logo has helped to shape Ulysse Nardin’s identity as a maker of durable and extremely precise timekeeping devices. In this article, we will examine the various design elements of the Ulysse Nardin logo and tell you more about the company’s history.
Ulysse Nardin Logo Design Elements
Ulysse Nardin’s logo features two lines of horizontal text with a picture of an anchor in the middle. On the left side of the anchor is the word “Ulysse,” and “Nardin” is on the right side of the anchor. Below the company name are the words “Since 1846” and “Le-Locle Suisse” in much smaller lettering.
All of the letters are written in capitals, and the font features thick lines and slab serifs. The color scheme for the Ulysse Nardin logo does vary a little depending on where it is used. In many instances, the logo is displayed as either navy on a white background or as white on a navy background. This nautical color theme is the most common color for the logo, but it sometimes appears in a gold shade that highlights the quality and costliness of the watches.
Changes and Evolution
Earlier examples of the Ulysse Nardin logo just say “Ulysse Nardin” with the city name “Locle” beneath the brand name. They then added the phrase “Suisse” to further emphasize their Swiss origins. Once the company was old enough for their age to be significant, the date of founding was also added. By the mid 1900s, the logo was changed to include the anchor that is still familiar today. Most of the changes to the Ulysse Nardin logo since then have been very subtle. The anchor used to be slanted towards the right, but now it stands upright. In many instances, the anchor on the logo is now depicted as a flat silhouette instead of being shaded and three dimensional like it used to be.
Ulysse Nardin originally just used black and white for their logo. In the past few decades, they have started using a more heavily nautical theme in advertising, so the logo now tends to show up in dark navy and white. Though the navy blue of the logo is not a huge change in color scheme, it does help the logo to stand out a little from all the other black and white watch logos.
Ulysse Nardin has undergone quite a few changes to their fonts over time. In the 1800s, Ulysse Nardin used a curling, calligraphic script font for their logo to make the brand look more elegant. However, by the early 1900s, the company had switched to a san serif font that was easier to engrave on smaller watches.
Ulysse Nardin is very proud of their brand’s past, so the logo is designed to reference all the key features of the company history. An anchor and a nautical color scheme highlight their reputation for making watches accurate enough for the navy to use. The date of the company’s founding and the inclusion of their location in Le Locle, Switzerland emphasizes the tradition and years of experience behind Ulysse Nardin watches. Each element of the logo reassures consumers that buying a Ulysse Nardin watch is a wise decision. All of the references to their age and reliable reputation help to interest potential buyers and inspire watchmaking enthusiasts.
- In the 1800s, over 50 of the world’s navies all used Ulysse Nardin products to keep time.
- Ulysse Nardin’s headquarters are a little unusual among watchmaking companies, because they have operated out of the same building since 1865.
- The last name of the Nardin family is actually an Italian nickname for the first name, “Bernardo.”
The nautical motifs of the Ulysse Nardin logo help to establish a strong brand identity that makes the company stand out from other watchmakers. Though Ulysse Nardin remains a favorite among marine enthusiasts, their complex yet durable watches are also highly prized by those want a useful and stylish watch.