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Superman Logo Design History and Evolution

Superman is the most iconic person within the comic book genre because of his impressive powers and brightly colored superhero suit. He was the first superhero to wear a symbol on his chest, and this design later become a common identification method for superheroes everywhere.

The red and yellow Superman logo has existed for decades, but it took a little while for the iconic S emblem to reach its modern incarnation. In this article, we will take a look at how the Superman logo has changed over the years and view the way it has influenced other superhero logos.

Superman Logo Design Elements

The logo is a five sided shape with a flat top and a pointed bottom that looks similar to the icon for a diamond. It is topped with a wide line with a short line on either side that connect to the two longer lines along the bottom of the logo. At the middle of the logo is a thick, red S is skewed to fit within the outline of the logo shape. Both the letter and the edge of the Superman logo are in red, which is outlined in black. The rest of the logo is filled in with a bright yellow background.

Changes and Evolution

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1. Shape

Over the years, there have been many changes to the shape of the Superman logo. In Superman’s first appearance in 1938, his logo was drawn as a yellow, shield-shaped police badge with a red S. For the next several editions, comic book artists varied the way they drew the logo. It was typically just a triangle with an S over it. In 1940, this was turned into a diamond shape for the first time. The diamond with an S in it has remained the basic logo shape since the 40s.

2. Color

Since his creation, Superman has almost always worn a red and yellow logo. For the first few comics, his logo went back and forth between being red on yellow and yellow on red. When it was first drawn in the diamond shape, it briefly changed to a red S on a black diamond outlined in yellow. In 1948, the logo was a black S on a white background for a single series. It also changed to red on black for one series in 1996. The most significant color change was the white on blue color when Superman briefly gained electronic powers. Despite these occasional deviations, the logo always returns to its classic color scheme.

3. Font

The S in the logo is always a custom design, not any specific font. Its style does tend to change a bit depending on who is drawing Superman. Sometimes the S is so rounded that it looks like a figure 8, and sometimes it is an angular slash of three lines.

Influences/Inspiration

The colors of the logo were chosen just because it was easy to print red and yellow on old-fashioned presses, and the bold colors suited Superman’s character. His creators chose an S just to symbolize his name and make him more recognizable, and the diamond was a representation of his impenetrable skin.

The influences behind Superman’s logo may be relatively simple, but it went on to inspire many other artists. Countless other superheroes, including Batman, Wonder Woman, Spider-Man, the Flash, and Green Lantern went on to have some sort of representative logo on the chest of their costume. The shapes of the logo were even used to create the new DC Comics logo as an homage for their most popular character.

Trivia

Superman’s logo is mostly associated with the comic books, but his iconic logo was first created for a cartoon serial that ran for a short time in the forties. Many versions of the logo contain a barely noticeable curve across the top to emphasize Superman’s muscular physique. The 1978 Superman film retroactively changed the meaning of the logo when it claimed that the S symbol is actually the House of El’s family crest which just coincidentally looks like an English S.

Conclusion

The Superman logo frequently appears on Superman’s chest, but it also shows up on a variety of shirts, hats, and even household goods. As one of the most recognizable comic-book logos, this symbol is a wildly popular image. At this point in time, the Superman logo has become so iconic that no artist would dream of altering it too much. The logo will most likely continue to face minor alterations, but its key design elements will remain consistent.

Patriots Logo Design History and Evolution

By Anthony Pena Leave a Comment

The New England Patriots have one of the most loyal fan followings in the American football leagues. Fans proudly display their logo on shirts, hats, bumper stickers, and flags throughout the country. The Patriots logo also shows up on the helmets and playing field for the team.

This logo might be iconic now, but it actually underwent quite a few changes before its current design was created. In this article, you can find out all about the fascinating history behind the Patriots logo design.

New England Patriots Logo Design Elements

In modern times, the Patriots are represented by a logo that depicts a stylized silhouette of a Colonial American soldier’s face. It shows a man’s profile, which is pointed to the right and drawn in silver with navy blue lines. The man wears a pointed tricorn hat, which is commonly associated with American patriots in the 1700s, and this hat is topped with a white star.

At the left side of the hat, it trails off into two red stripes, two white stripes, and a blue stripe. These stripes are all gently curved before ending in a point. When the logo is depicted on a non-white background, it is shown with a white outline around the entire shape. The overall effect is a rather triangular logo that vaguely resembles a waving American flag and a man in the signature hat of the revolutionary patriots.

Changes and Evolution

Shape

The original 1960 logo was just the outline of a tricorn hat done in navy blue and white. This was quickly changed to an image of a colonial soldier playing football. The soldier wears a red hat, white pants, a navy coat, and navy boots. He is hunched over and holds a football to the ground in preparation for a snap. This logo was called “Pat Patriot“, and it was used until 1992.

In 1993, the Patriots rebranded when they were purchased by a new owner. In order to make marketing easier, the 1993 owner decided to go with the logo shape of a patriot’s head and a flag. Despite some minor tweaks, this basic logo shape is still used today.

Color

All versions of the patriot logo have used the colors of the American flag to reference their Revolutionary War theme. The first logo was just navy and white, and then some red was added when Pat Patriot was created. When the modern logo was designed, silvery grey was used to depict the soldiers face because the players often wear silver or grey pants.

Originally, a slightly brighter blue was used for the logo. This color remained the same until 2000 when it was darkened slightly to look more like the navy blue used in the flag.

Influences/Inspiration

The original Pat Patriot logo was rather busy, which made it difficult to market. In 1979, the Patriot’s marketing director suggested a more simplistic version that showed the silhouette of a man in a tricorn with red stripes behind him. Fans originally hated this suggestion, so it was immediately retired. However, when a new owner bought the team in 1993, they decided to rebrand. Intern Ken Loh created a concept sketch that was intended to be a more streamlined version of a colonial patriot over a flag. This eventually became the modern logo for the Patriots. It was intended to reference both a colonial soldier and the original American flag without being too complicated or busy.

Trivia

The Patriots got their name and logo from a public contest that allowed people to submit their name ideas and vote on their favorite. They were almost named the Pilgrims, the Minutemen, or the Beantowners.
When the original logo was created, the owners only paid $100 for the Pat Patriot Image.
Though the logo features a man in a classic tricorn hat, the team’s costumed mascot wears a round cap instead.
The logo for the Patriots is lovingly referred to as “Flying Elvis” by fans due to its supposed resemblance to the iconic singer.

Conclusion

The modern Patriots logo is a nicely streamlined design that references the team’s proud American heritage. Its bold color scheme and stylized shape allow the logo to look equally well as a tiny sticker or a 20 yard long field logo. This logo is instantly recognizable even to those who are not football fans thanks to its brilliant graphic design.

Tommy Hilfiger Logo Design History and Evolution

By Billy Clarke Leave a Comment

For fashion fans from the 1990s, the Tommy Hilfiger symbol was instantly recognizable. The bold flag showed up across tee shirts, sweaters, and jeans, and smaller versions of the flag were attached to classically cut suits and blazers. In modern times, the Tommy Hilfiger logo remains one of the most iconic symbols of American design. Though it has changed slightly over the years, it still evokes nostalgia and references the brand’s heritage. Keep reading to find out all the fascinating details of the Tommy Hilfiger logo’s design and history.

Tommy Hilfiger Logo Design Elements

The Tommy Hilfiger brand technically has two logos. They have their older one that is rarely used now, and they also have the new, modernized version of the logo that shows up on most of the brand’s items. This logo features the brand name, Tommy Hilfiger, written in navy blue letters. The font features san-serif, all-caps letters that are spaced to make both words an equal length. In between the two words is the iconic Tommy Hilfiger symbol. This symbol looks vaguely flag like. It is a landscape-oriented rectangle in red, white, and blue. There is one thick stripe of navy across the top and another across the bottom. The middle portion of the flag is divided into two, smaller rectangles. The left hand middle rectangle is white, and the right hand middle rectangle is red.

Changes and Evolution

Shape

When it was founded in 1985, Tommy Hilfiger logo’s shape was quite similar to the modern one, other than one key difference. This entire logo was just the red, white, and blue brand symbol.

In this old version, the word “Tommy” was written in white lettering on the top navy stripe on the brand symbol, and the word “Hilfiger” was written in the bottom stripe. This logo was later streamlined to feature the brand name more significantly. The modern logo is a more stylish version that moved away from the dated trend of giant pictures for logos.

Color

The Tommy Hilfiger logo has always used a red, white, and blue color design to emphasize its American heritage. It continues to be one of the few fashion brands that is mostly American-based, so the brand has used this color scheme for all logo versions. The only significant color change was that the brand name is now written in blue instead of white.

Font

The new and old logos for Tommy Hilfiger use a very similar font. The only difference is that the font was slightly wider in the old version because it needed to fit neatly within the lines of the brand symbol.

Influences/Inspiration

When the first Hilfiger signature collection was launched in 1985, Hilfiger intended for it to feature classic American designs. Therefore, he decided to create a logo that would mimic the red, white, and blue color scheme of the American flag. Tommy Hilfiger also does some very preppy, nautical inspired designs, so the brand symbol takes its influence from the maritime flag alphabet. In the international code of flag signals, the white and red rectangles in the middle of the symbol are used to symbolize an H which obviously stands for Hilfiger. Though Tommy Hilfiger started out as a nautical and Americana-based brand, it was quickly embraced by other subcultures. The Tommy Hilfiger logo ended up heavily influencing hip hop fashion in the 1990s.

Trivia

Thanks to a renewed interest in 1990s fashion, sportswear, and vintage style, teens and college kids are starting to prefer the old logo over the new one.

Tommy Hilfiger is known for his collaboration with musicians, so rappers such as Puffy and Coolio proudly wore the logo on runways for Tommy Hilfiger.

Though many see the Tommy Hilfiger logo as preppy, the designer has very humble backgrounds. He got his start in the fashion industry with $150 saved from a summer job at a gas station.

Conclusion

The Tommy Hilfiger logo has showed up on a diverse amount of fashion, ranging from oversized denim to tailored suits. Its clean lines, simple color scheme, and bold lettering make the logo suitable for a variety of styles and trends. The simple update to the logo in the mid 2000s helped to bring the brand into the new millennium while still referencing its nostalgic appeal.

Batman Logo Design History and Evolution

By Eric N. Addams Leave a Comment

The Batman logo is one of the most iconic superhero symbols because it is shown on the skies of Gotham whenever the city needs Batman. Since his creation in 1939, Bruce Wayne’s bat shaped logo has been redesigned multiple times. With each new comic book and movie, the iconic symbol has the chance of altering.

Though it always features a black bat symbol, the shape and details of the logo have been altered over 30 times. This article will take a look at the logo’s origins and see how Batman’s logo has evolved over the years.

Batman Logo Design Elements

There is no definitive Batman logo because each comic artist and costume designer draws it slightly differently. However, the logo always follows the same general guidelines. It is an all black silhouette that looks like a bat in mid flight. The top shows a square head with two pointed ears. It then arcs down from the head on either side before curving back up to two wing tips. The tips of the outstretched wings are gently curved to either side. Across the bottom, the wings have two scalloped shapes that symbolize the ribbed wings of a bat. They come to a point in the middle that symbolizes the tail.

Changes and Evolution

Shape

Batman’s logo has always been a silhouetted bat shape, but the curves and angles of the shape change regularly. The original Batman symbol was a silhouette of Batman himself that showed his curved cape across the bottom. It was later updated to look more like a bat and less like a costumed human. A tail was added and the side edges curved up to look like wings.

For some time throughout the 60s and 70s, there was an oval design surrounding the vaguely oval shaped bat silhouette. For a brief period in the 80s, the curves were removed and the bat silhouette looked like a bulky rectangle. The logo was then redesigned in the 90s to look curvier, shorter, and wider. In modern times, it became more angular and triangle shaped. All over the various changes are essentially just stylistic alterations that keep Batman’s logo looking fresh and trendy.

Color

Originally the logo was just black, but in the early 60s, a yellow oval was added behind the black bat. This was intended to make the bat stand out more, and it added a little color to Batman’s monochromatic color scheme. Eventually, trends for darker, more realistic superheros in the late 80s caused the logo to lose its yellow and go back to being all black.

Influences/Inspiration

There is actually quite a lot of controversy about who created the Batman logo. The original concept of a masked crusader dressed like a bat was first drawn by Bob Kane. He created the stiff, arched wings to mimic Leonardo Da Vinci’s sketches of flying devices. Jerry Robinson, Kane’s art assistant, was crucial in drawing up the first plans. Kane’s collaborator, Bill Finger, then further refined his sketches and ideas into the original logo that showed up on Batman’s costume. Regardless of who actually drew the first logo, it is generally agreed that the bat shape is intended to symbolize darkness, mystery, and triumph over fear.

Trivia

Batman’s logo did not appear for the first time in a Batman comic. Batman’s first appearance was actually in a series of mystery comics from the 1930s called Detective Comics. Over the years, there have been a few failed logos. In 1993, the Knight-fall comic series used a circular version with massive, elongated wings that was heavily criticized. Though it looks rather bat like, the logo does not actually match the silhouette for any bat since it has such short wings.

Conclusion

The bold shape and stylized curves of the Batman logo make it simple enough to fit in tiny comic boxes, yet it also looks great as a huge icon on movie screens. This brilliant design is universally recognized despite its many changes because it always shows Batman’s signature mask and a bat’s pointed wings. Each new Batman comic, movie, or television show puts a fresh spin on the logo, but its key design elements remain the same.

Batman Logo 1940

Batman Logo 1966

Batman Logo 1977

Batman Logo 1992

Batman Logo 1999

Batman Logo 2003

Batman Logo 2016

Images Sources: Here

Olive Garden Logo Design History and Evolution

By Tanya O’Donnell Leave a Comment

The Olive Garden logo has had a fairly short and very tumultuous history. The restaurant has been openly criticized for a long while for its faux Italian experience. However, the tumultuous part of its history began around 2012, and culminated with the Olive Garden logo redesign.

Originally opened on December 13, 1982, in Orlando, Florida, the restaurant quickly grew successful, and started expanding. Despite their seemingly endless supply of bread-sticks and salads, and their move into international territory, the restaurant began bleeding profits. But nothing had quite a negative impact on the Italian restaurant as the 2014 Olive Garden logo update.

Olive Garden Logo Design Elements

Over the course of its history, the Olive Garden logo has had three main elements: the text, the background, and the element meant to remind people of Italy. This element has only been around since 1998. It has already changed once, causing a huge public uproar. I am talking, of course, about the grapes, and respectively the olive branch, which are featured in the Olive Garden logo image.

The public opinion was not positive in regards to the Olive Gardens new logo. It was perhaps one of the most widely publicized and criticized logos in American history.

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Changes and Evolution

The original 1982 logo lasted for about 15 years before being changed in 1997-1998. There was basically no public reaction after the first logo change. However, this change was by no means a small one. But it’s the new Olive Garden logo that made the biggest impact on many people, shaking the foundations of the restaurant chain for years to come.